Synopsis
Follow along as we take our digital marketing agency from $1M in sales in 2018 to $100M by 2030. Hosted by Erik Olson and Kevin Daisey, Founders of Array Digital, our podcast will chronicle the ups and downs, the wins and loses, and the tools and strategies employed along the journey to becoming a dominant player in the ever changing digital marketing industry.
Episodes
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When Selling Always Show Price
01/09/2021 Duration: 04minIn this episode, Kevin shares why you should always show your price when you are selling, talking to a prospect or you got a lead and want to get their attention. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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SEO Is The Most Trustworthy Lead Source For Businesses After Referrals
31/08/2021 Duration: 06minHere at Array Digital, or really any business in the world, referrals have the highest trust value. In this episode, Erik shares which of the services they offer that you may want to invest in for the most trustworthy lead sources. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Reevaluating The Employee Experience
30/08/2021 Duration: 03minIn this episode, Katya, the HR Manager here at Array Digital, shares the reasons why they started reevaluating the employee’s experience and how to improve it. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Get To Consensus ASAP
29/08/2021 Duration: 05minOne of the steps in the sales process that every salesperson needs to be aware of is to reach a consensus. This is where you and the prospect have to agree on some fundamental points about the changes needed before you proceed to the next step of the sales process. Learn from this episode as Erik shares a couple of ways on how to get to a consensus. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journ
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I Agree. I'm With You.
28/08/2021 Duration: 04minHere at Array Digital and even at Rival Digital, one of the things that Erik and the team learned from their sales training is that when someone came up with objections even though you can handle it in a couple of ways, the best thing you can do is to agree to the clients no matter what they say. Find the reason why in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com
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You Should Not Do It The Same Way Your Competitors Do
27/08/2021 Duration: 03minHere at Array Digital, Erik hears a lot about the competitor’s way of doing things but he believes following what your competitors are doing is not always the best way. Erik and Kevin have this concept of “the Array way”, where they implement a lot of best practices in work but they do not do everything the same way as their peers in the industry. In this episode, Erik shares why you should have your own way. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more informa
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The 100/0 Mindset
26/08/2021 Duration: 02minDo you know the 100-zero mindset? It may help you in different ways and Kevin shares how in today's episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Beware Of Over-Outsourcing
25/08/2021 Duration: 04minIn the business world, if you are in a service-based business you have a couple of ways to provide your services: by building, buying, or a mix of both. But whatever you choose from those choices you should beware of "over-outsourcing". In this episode, Erik shares the possible risks when you "over-outsource". — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Stop Selling Commodities
24/08/2021 Duration: 04minA commodity is something that you could buy from anybody and it’s all the same thing. Here in Array Digital, one of the things that we have completely finally stopped doing is reselling commodities. Find out the reason why you should stop selling commodities in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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In Sales, Always Agree
23/08/2021 Duration: 02minAs the Array Digital team goes deep diving in sales, one of the role-playing they had in their sales training is that you simply agree with the person you are talking to when they bring up a complaint or objection. Kevin shares the reason why you should 'always agree' when it comes to sales in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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The End Of An Era - Peace Out Jake Maines
22/08/2021 Duration: 04minJake Maines was officially the first Array Digital employee. Even though Jake was relatively green and new to the industry at that time, they hired him as Digital Marketer. He made a great contribution throughout the years for the company but now it’s time for him to move on. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Moving Towards Service Plans
21/08/2021 Duration: 07minOne of the things that has been bothering Erik about the way they have been selling their digital marketing services is that it’s very complex. When they started the sales training with the Grant Cardone University, Erik and Kevin also started to learn a better way of selling, just from being sold. He learned that you have to simplify the way you present your offering and products, especially your pricing. In this episode, Erik shares how they plan to simplify their pitch by moving towards service plans. Listen and see if you can also apply it to your business. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the
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We Are Now Holding A Company Meeting
20/08/2021 Duration: 06minBelieve it or not, Array Digital doesn't hold company meetings. It goes way back before the merger with Rival Digital. Recently, Erik decided to have a company meeting and he found out that it requires a lot of work, especially for the person organizing it. However, despite that, Erik is looking to keep doing it every first of the month starting on September 1st. Find out why in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show,
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Founders Club 2020
19/08/2021 Duration: 04minA couple of months ago, Erik and Kevin decided to do something special for the employees who are part of Array Digital for a long time and who made a substantial contribution to the company and called it the Founders Club. In this episode, know the qualifications and the perks you can have in the Founders Club. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Our New Six-Page Pitch Deck
18/08/2021 Duration: 05minWhen pitching someone, Erik and the team had a tremendous amount of pre-sales work in the past. But now, the pitch deck is down to six slides only from one hundred thirty-two pages. Listen to this episode to know the advantages of having a slimmer pitch deck. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Preparing For Conference Season
17/08/2021 Duration: 04minIn this episode, Erik shares the keys to business development and how they are preparing for the upcoming conference on September 21-24 for Rival Digital called The Service World. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Why Should Clients Or Employees Care About Our Journey To $100 Million
16/08/2021 Duration: 05minErik had a phone conversation with a client a couple days ago. This client is bugging him with the idea that the Journey to $100 Million is all about Erik and the company only. And asking why he should care as a client that Erik wants to grow Array Digital to $100 Million. In this episode, Erik shares the purpose and goal of this concept of Journey to $100 Million. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episo
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The Fundamentals Of Search Engine Optimization With Gary Honold
15/08/2021 Duration: 04minAs Array Digital continues its Journey to $100 Million Dollar, getting more good employees on board to get to the goal is important. In this episode, Erik talks to Gary Honold, the agency’s new SEO Manager. From being a radio DJ and voice talent, he transitioned to digital marketing. Gary has considerable amount of experience doing SEO for law firm clients, which is the current focus at Array Digital/ Array Law. Listen to Gary as he shares his philosophy about search. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer o
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We Are Beginning To Bundle Our Services
14/08/2021 Duration: 04minAs Array Digital’s sales team continues to grow, so is the need to tweak the processes, pricing and service packages. In this episode, Kevin shares about their sales experience from the recent Grant Cardone Summit that impressed them to begin bundling their service packages. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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I’m Hooked With Real Estate Investing
13/08/2021 Duration: 04minKevin and Erik have been quickly moving towards some other ways of income and to maintain it other than Array Digital and Rival Digital is through real estate investing. In this episode, Kevin shares the beginning of his real estate investing journey. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!