Synopsis
Follow along as we take our digital marketing agency from $1M in sales in 2018 to $100M by 2030. Hosted by Erik Olson and Kevin Daisey, Founders of Array Digital, our podcast will chronicle the ups and downs, the wins and loses, and the tools and strategies employed along the journey to becoming a dominant player in the ever changing digital marketing industry.
Episodes
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Our Clients Keep Everything We Create
12/08/2021 Duration: 02minA lot of competitors doing websites and content are keeping the copyrights and own everything they do for their clients. But here in Array Digital, we let the clients have what they paid for. Listen in this episode as Kevin shares the reason why they let clients own what they created for them. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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SEO Fundamentals
11/08/2021 Duration: 03minKevin has been doing SEO for years, and he’s witnessed its ever-changing landscape. However, recently, they are going back to basics. Despite the fact that the industry, technology and tactics have transformed rapidly over time, he believes that the fundamentals don’t and you still need to ensure you are looking after the basics. In this episode, Kevin shares the SEO fundamentals to get back on track and get better results for clients. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly m
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Calls, Deals, And Revenue
10/08/2021 Duration: 02minHere at Array Digital, calls, deals, and revenue are the KPIs that the sales team, led by Kevin, are tracking every day. In this episode, Kevin shares why they keep on tracking these KPI’s for the success of achieving the big goal of reaching the $100 Million in revenue. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Smothering Our Clients With Constant Communication
09/08/2021 Duration: 03minHow do you communicate with your clients? Do you over-communicate? Do you have a communication problem? Or do you just like to stay behind your emails? In this episode, Kevin shares how Array Digital makes a difference as an agency by constantly communicating with its clients. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Ask Prospects Why They Haven’t Bought From You Yet
08/08/2021 Duration: 04minWhen you are in sales, you have to have massive confidence in what you’re doing as a company and what you’re selling. So confident that you can be unapologetic when asking a prospect why they are not buying from you yet. Do you also ask your clients why they haven’t bought your product or service? If not, this is the sign that you need to start doing it. Erik shares why and how your sales team can apply the same method in your business. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly
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In Sales, Be Direct And Don't Beat Around The Bushes
07/08/2021 Duration: 05minIn the past, the sales process here in Array Digital was not direct and we would beat around the bushes. Now, through various sales training, role-playing, and a lot of practice, we're tweaking the process to simplify it. Listen to how being direct can help your business in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Google Does Not Like Two Businesses At The Same Address
06/08/2021 Duration: 04minDo you have 2 businesses within the exact same address? If you listed both in Google My Business, you could be at risk of being shut down if Google picks up on it. This recently happened to one of Array Digital’s clients and Erik shares the steps they will take to avoid the same from happening for Array Digital and Rival Digital since they also share the same address. This episode might be for you too if you have the same setup. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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Don't Compensate For Weak Employees By Doing Their Work For Them
05/08/2021 Duration: 04minWhen hiring people, applicants are asked if they can do the job they're being hired to do. If they say yes, it’s their responsibility to actually do it. But, if they say no, it’s up to you to decide if you want to give them a chance by providing training and a timeline to learn it. In this episode, Erik shares his experience with someone in the company that wasn't quite strong enough to do the job in a high-quality manner. Listen and see if you can also apply it when dealing with similar team members. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily
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There Are Only Three Reasons You Won't Buy From Us
04/08/2021 Duration: 05minErik recently came back from the Grant Cardone conference in Miami where he bumped into a salesperson who closes 5 deals on the spot! This kind of sales organization is what most of us want to understand and mimic. In this episode, Erik shares what he picked up from said salesperson on closing a deal and the 3 reasons why leads may not be converting - hint: it’s not all about pricing. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to
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You Will Quit On Small Goals
03/08/2021 Duration: 04minErik and Kevin attended the Grant Cardone real estate summit in Miami recently and one of the things Erik picked up from Mr. Grant Cardone himself is that “you will quit on small goals”. Based on personal experiences, Erik can say there’s profound truth in this quote. Listen to this episode and see if you agree or disagree. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Sell The Unsold
02/08/2021 Duration: 03minDo you have deals that were not actually closed? What are you doing with those leads? Listen to this episode as Kevin shares a few techniques on how to sell the ‘unsold’. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Everybody Loves Getting Donuts
01/08/2021 Duration: 04minDoing something small can cause so much impact. This is what Erik experienced recently while in Miami for the Grant Cardone conference. Listen to this episode and find out how a box of donuts turned into a personal guided tour of the Cardone Enterprises’ office. You can even apply this 'technique' to further your business or establish better relationships with your clients. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out p
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Everyone On Your Team Should Be In Sales
31/07/2021 Duration: 03minKevin and Erik learned a lot as they went through the Grant Cardone conference for a Real Estate Summit. One of the takeaways was that everyone in your company can be in sales. Listen to this episode as Kevin shares why everyone on the team should be in sales. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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When And How To Contact Your Clients With Kayla Davis
30/07/2021 Duration: 04minIn the past, we often didn't contact our clients until issues arose. Turns out it is a big mistake because there’s always a reason to contact your clients in between those times. There’s always something you are doing that you need to communicate with them or sometimes there’s information that you need to get from them. Recently, we hired a new Account Manager which is actually a new position here at Array Digital. Her name is Kayla Davis. In this episode, Kayla shares all about why, how, and when you should contact your clients. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Mil
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In Negotiations, If You Give Then You Should Get
29/07/2021 Duration: 05minA lot of times in negotiations or even when trying to finalize a contract with a prospect, clients will demand things that we don’t normally do or actually go against our policies. They're even asking for exceptions! In this episode, Erik shares how you should give but get something in return when doing negotiations. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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ACH Doesn't Always Mean You'll Get Paid
28/07/2021 Duration: 05minOne of the requirements that we have for new clients here at Array Digital is that they will pay through ACH (Automated Clearing House). Using ACH, we will get our client’s bank account’s information to be able to automatically take the money that we do for our services out of their banking account. This is the preferred go-to way of getting paid by our clients but we found out that we don’t always guarantee payments even with ACH. Know the reasons in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the
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This Is Our Simple Sales Automation
27/07/2021 Duration: 04minArray Digital, as a digital agency, relies heavily on automation. In this episode, Kevin shares their simple sales automation workflow + the platforms they use to automate their sales process. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Simplifying Our Sales Pitches
26/07/2021 Duration: 05minA lot of marketing agencies came from legacy, traditional marketing, billboards, newspaper, TV or radio. But for Array Digital, it started by building websites, building software applications and then over time it got into digital marketing. This is the reason why Array Digital is a little bit different than other marketing agencies. Listen to Erik as he shares why he wants to slim down Array Digital's pitch deck. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more in
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Here We Grow Again
25/07/2021 Duration: 02minArray Digital’s Journey to $100 Million is still a long way to go. For the journey, the team needs to continuously work hard on improving processes and communications. This is why they added 3 new people to help solidify these. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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Why Some Client-Facing Staff Have The Title Of Manger
24/07/2021 Duration: 05minMany years ago when Erik and Kevin merged to form Array Digital, they hired Jake Maines who was a relatively young digital marketer. They decided to give him the title of Manager even though he didn’t justify the title. Listen to this episode to know the reason why they give the title of a Manager to employees facing Array Digital's clients. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100m