Stay Paid

Happy Holidays! To help you wrap up the old year and prepare for the new, Josh and I have a few recommendations for what to do in the next few weeks to get ready for coming opportunities. --Luke   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/  

David Meltzer, a returning guest to Stay Paid, is a boundless source of inspiration. For 20 years, he’s provided free training to 20,000 people every week in his program, Road to Revenue and Happiness. In this episode, David talks about mindset, heartset, uncertainty, change, fear, values, money … and it all comes together in an inspirational vision of “living in a world where you’re so faithful there’s more than enough of everything for everyone.” There are too many Golden Nuggets to count, so be prepared to listen more than once.   Connect | Resources Reserve your spot at David’s next free Friday training session at DMeltzer.com/training. Listen to The Playbook on Apple Podcasts, Spotify, or any podcast platform.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www

Luke and I interviewed Dan Allison, an expert in helping businesses generate more referral activity from their existing clients. What we learned from Dan is that most clients don’t know how to provide a referral. Listen to our interview as Dan explains the five characteristics of a client who can provide a truly great referral, and how you can get your very best clients to send you more of the same.   Connect | Resources Brokers’ Clearing House Ltd.: www.bchlife.com Feedback Marketing Group: https://focusedadvisor.com/ Ep. 108, Interview with David DeCelle: https://bit.ly/3g9ZtIB   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

After decades of only wanting to play soccer, Cyrus Mohseni was faced with a devastating decision: continue to play and risk never walking again or find something else to do with his life. He walked away . . . and in 3 years had worked up to $100,000,000 in volume. Much of Cyrus’ success can be attributed to his insane focus. Listen and discover how his commitment to standards and habits allowed him the freedom to “work to live” and support a charity that helps children around the world.   Connect | Resources Website: www.CyrusMohseni.com Foundation: /www.givingfootball.org/ Instagram: @CyrusAndre and @GivingFootball   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

It’s hard to believe but this is our 200th episode, and to celebrate we’re answering fans’ questions. Arielle, our producer, joins Luke and me as we dig down deep to answer questions about the show, our bromance, and to offer advice to those looking for solutions to pressing problems. Along the way, we get to reminisce about the beginnings of Stay Paid and reflect on what advice we’d give to our younger selves.   Connect | Resources - Free Predictive Index Assessment: www.remindermedia.com/staypaidPI - Episode 196 - The 3 Facebook Ads Every Business Should be Running: https://bit.ly/39DPCtr - The 3 Facebook Ads Every Agent Needs Webinar (Includes step-by-step instructions for setting up Facebook ads): https://bit.ly/3qhGu3t - Episode 91 - Start Your Own Podcast Today: A Step-by-Step Guide: https://bit.ly/36pB7XX   TIME STAMPS [0:48]     Preview [3:26]     Q1: Do you and Luke ever not agree on a topic or answer to a question? [6:23]     Q2: In a world of “Stepford Realtors®,” how can you distinguish yourself w

For Brendan Kane, the challenge in a world that supports 60 billion messages every day on social media is how to get people to stop in their feed. And then, once you’ve gotten them to stop, how do you get them to stay? Listen as Brendan shares some of the thinking and strategies that helped him get 1,000,000 social media followers in 30 days.   Connect | Resources You can get a copy of Brendan’s book and a free 1½ hour master class by visiting https://book.hookpoint.com/. You can connect with Brendan at BKane@BrendanJKane.com. You can message Brendan on Instagram using @BrendanKane.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/  

Today is Thanksgiving Day in the United States, making it the perfect time to reach out to your clients to let them know how much you appreciate them. But we really should be thanking our clients throughout the year. Every touch point is an opportunity to say thanks and to let your clients know you’re here to help. This week, Luke and I share five ideas for how you can sincerely thank your clients in a way that isn’t only polite but also memorable.   Connect | Resources Webinar (Readers' Survey): https://bit.ly/374Gnzt   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

John Terry went from being bullied in school to being a 5x black belt. After weeks of coming home battered and bruised, John thought his dad would talk with the principal. Instead, his dad enrolled him in karate school. Today, John helps leaders to develop and apply the same skills and character traits he developed on the way to becoming a martial arts master to their role as leaders. Listen to John talk about how: - his nine-step process to achieving excellence in leadership culminates in Mushin (in Japanese) or Wuxin (in Chinese); - the true role of a leader is to replace themselves; - the mission of your organization and the development of your team requires accountability; - the way you change how you think is by reading and learning from others who have come before you.   Connect | Resources Website: www.beablackbeltleader.com Social Media: search “John Terry Black Belt Leader” John’s book Black Belt Leadership 101: https://amzn.to/3pNPWLQ   To learn how to generate more referrals and repeat business, v

This week Luke and I give you the inside scoop on the three Facebook ads you should be running all the time: - Branding ads - Lead magnet ads - Product ads We explain what each type of ad is, who they attract, and content ideas for each. And we talk a bit about engaging with comments—good and bad. Facebook ads are really a no-brainer, so listen and get some great tips to get you going.   Connect | Resources: Webinar: (The 3 Facebook Ads That Every Agent Needs) www.remindermedia.com/ads Stay Paid Ep. 145 with Will Penney: https://bit.ly/3nbkJQv Email marketing tool, Free 30-day trial: www.remindermedia.com/digital Stay Paid Ep. 183 with Michael Hellickson: https://bit.ly/38wtxw2   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www

Kevin Ward is the master at writing sales scripts. But as great as Kevin’s sales scripts are, he admits they are only a tool, and that there are good scripts and bad scripts. There are also professionals and amateurs. “Professionals,” he says, “train based on their commitment to becoming the best. Amateurs train when they feel like it.” To be a professional real estate agent, you need a good script, and you need a commitment to training your sales skills. And from what Kevin sees, too many agents have neither.   Connect | Resources: Connect with Kevin everywhere on social media using Kevin Ward. Website: YesMasters.com Free copy of Kevin’s book, The Book of Yes: TheBookofYes.com To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.

COLD CALLING . . . In my experience, people either love cold calling or they hate it. There’s nothing in between. But cold calling is like any other strategy—there’s a process to learn and skills to develop. And Cody Askins has it down to a science. Cody shares everything you need to know to crush your cold calls, including: - His 12-call follow-up system (12 calls, people!!) - The secret of the triple dial. - Why he never uses last names. - Why opening with “How are you?” is a cop-out. - His formula for closing on the first call. Look, if you’ve avoided using cold calling, now is the time to try. Cody makes it super easy. ‒Luke   Connect | Resources YouTube: @CodyAskins Instagram: @Cody.Askins   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/luke

For Jared James, entrepreneurs are full-time losers . . . they get rejection after rejection. But that’s okay, because it’s only when you push forward, put yourself out there, and take action again and again that you learn, discover, adapt, and eventually win. (I love that!) Being rejected is just part of the job, although, obviously, it’s not your goal. This week, Jared (who owns the 3rd largest coaching and training company in North America, a SaaS company, and a marketing company) shares his advice about how to reach your goal of predictable and scalable lead generation: - Be visible and educate your clients long before they’re ready to buy. - Follow up until you get one of two fingers (listen to find out which ones). - Learn your prospects’ “love language.” - Develop your skills as a sales professional (pros practice; amateurs don’t). - Build your capacity and the capacity of your infrastructure.   To connect with Jared, go to ConnectwithJared.com To learn how to generate more referrals and repeat busines

Geofarming is a hugely powerful way to dominate the market in a specific area. Maybe more than other strategy, geofarming helps you to become the local expert. But it is a long-term game, and you need to be okay without any return for up to a year. And the successful agents are the ones who are consistent, provide value that has an impact, and follow up multiple times. - Luke   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Erin Botsford’s story begins with her growing up in poverty, but she ends up with an abundance of riches not only in money, but also in generosity of heart. She talks about how to get clients as a financial advisor, but Erin also talks about the gift of generosity, how it helped her, and how she now uses it to help others. Hers is an inspiring story told with candor, and her advice is replete with wisdom born from experience.

Luke and I get into the spirit of Halloween with costumes and voices as we retell stories from fans and our staff about sales gone awry. We’ve also got some funny work-from-home tales too. (Spoiler alert, Zoom can be a blessing and a curse.) We have a bit of fun, but we manage to pull a lesson from most of them to share with you. Join in as we cringe, laugh, and enjoy some shenanigans.     To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Every once in a while someone comes along who takes an old idea and makes it new again. That’s what this week’s Stay Paid guest, Grant Wise, has done with Facebook ads and video. Grant Wise is the president and co-founder of Witly, a client generation software for real estate agents. Using Facebook ads, he harnesses the power of video and dynamic remarketing to increase the number of prospects who will book appointments. More appointments mean you can win more listings. The complete Facebook marketing strategy Grant implements for his clients follows three steps: 1. Run Facebook ads featuring homes and properties. 2. Build brand recognition and relationships with a remarketing campaign that uses video. 3. Create trigger ads based on prospects’ interaction with the videos. If you listen to the end, Grant explains how you can get a free trial of Witly, and triple your conversion rate. - Josh     To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://t

This week, Josh and I talk about Jocko Willink. If you don’t know Jocko, he’s a retired Navy SEAL officer, podcaster, and author of a best-selling book called Extreme Ownership: How U.S. Navy SEALs Lead and Win. His ideas are so powerful that we adopted extreme ownership as one of our key values at ReminderMedia. What Jocko has to say about running a successful team could make the difference between running a business that gets by and having a business that gives you a life of freedom. If you apply his Four Laws of Combat to your operation, your business will achieve a level of precision and discipline that will catapult you to success. Get ready to get pumped!   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/luk

Cody Butler has an incredible story about how a change in his mindset and what he believed propelled him from making less than $10K to making $200K in one year! Cody tells his story and shares with Luke and me what inspired him to write The 90-Day Marketing Plan, which helps small business owners position themselves for long-term success. He does it by first instilling in his clients that regardless of what they produce, they are in the business of marketing. He also coaches them on how and where to spend their marketing budget. And he preaches that the 80-20 rule can and should be applied to every aspect of their business. If you’re struggling or wondering why your business isn’t performing like you want it to and what you can do about it, then this is the episode for you.   Resources: - Website: www.codybutler.com - Podcast: Small Business Marketing with Cody Butler on iTunes - Book: The 90-Day Business Plan on Amazon - Success Guide: How to Effectively Follow Up with Clients   To learn how to generate more

We’ve got 5 tips that’ll help you rock your rookie year, and we explain how to follow each: 1. Set up your brand 2. Build your database 3. Start prospecting for leads 4. Get professional looking marketing 5. Get a mentor Plus, we offer some free resources to put you on the right path—including some free marketing!   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Jimmy Coleman is a LinkedIn genius.   His own LinkedIn profile is so good that his ideal C-level prospects contact him before he ever gets the chance to reach out first.   Jimmy founded LeadBaller, the #1 done-for-you LinkedIn lead generation service. His clients include TikTok, Northwestern Mutual, The Real Brad Lea, and other hot companies.   The approach Jimmy uses to generate leads on LinkedIn is totally out-of-the-box. Sure other LinkedIn experts will tell you to optimize your profile, but how Jimmy tells you to do it is unexpectedly refreshing and personal—and that’s what he counts on to make it work.   Trust me on this … once you’ve listened, you’re going to want to drop everything to implement his advice.   It’s. That. Good.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/luk