Stay Paid

Hear how a real estate rock star is made and grab his strategies for yourself. Jeff Cohn was personally recruited by Gary Keller and in January 2020, Jeff opened a tech-powered office in Omaha, Nebraska. He started with 24 agents and $3M in gross commission. By the end of 2020, the year of the pandemic and other lunacy, Jeff had: - Doubled his volume. - Doubled commissions. - Tripled his agent count. - Added a mortgage company. - Added an insurance company. - Added a digital marketing hub. - Grew his investment company to $10M+ in assets. You don’t achieve all this without being extraordinarily innovative and putting in place some air-tight systems. And during a fast-paced conversation with Josh and me, Jeff talks about how he did it and what he believes are the keys for every other agent to do the same. ~Luke   Connect | Resources - Instagram @jeffmcohn - The Team Building Podcast with Jeff Cohn on Apple Podcasts - Grow With ERS to get Jeff’s keynote address and his business plan   To learn how to generate m

Consider that 61% of marketers report lead gen as their #1 challenge, while 53% of marketers say they spend 50% or more of their budgets on finding leads. It’s no wonder we get so many questions about lead generation. In this episode of Stay Paid, Josh and I talk about four lead generation tools that are especially hot in 2021. Listen and: Find out who’s predicted to topple Facebook as the most profitable ad platform in 2021. Discover how big data is predicting the future (and where you should focus your efforts). Uncover the secret code that can turn your emails into virtual bloodhounds. Hear about the #1 mistake that deprives sales professionals of additional income.   Connect | Resources Automation software Marketo: https://www.marketo.com/ Customer.io: https://customer.io/ Salesforce: https://www.salesforce.com/ Ylopo: https://www.ylopo.com/ ReminderMedia resources remindermedia.com/leadmagnet remindermedia.com/calculator   Stay Paid episodes Ep. 180 Best Practices and Top Tips for Email Marketing

Today’s episode is about content—emails and blogs. We interviewed Jacob McMillen who’s mastered how to appear at the top of Google’s organic search results whenever anyone searches for “freelance copywriter.” Jacob shares some tried-and-true principles of copywriting (which he calls “a-synchronous” sales; I love that) and offers tips that even beginners who have never written a sales email or blog can easily apply to make money and build their audience. Watch, listen, and take notes if you can because this is super useful info!   Connect | Resources https://jacobmcmillen.com/   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

I’m a little different from a lot of other sales professionals . . . I enjoy cold calling. I think its because I genuinely enjoy speaking with people, plus I completely believe the products we sell can change people’s lives. When it’s done right, cold calling remains an important tool in the sales professional’s toolbox because it works. And a significant portion of your success when cold calling can be attributed to your mental state. Listen as Josh and I talk about: - The most critical component of being a successful sales professional. - How doing this ONE THING can better prepare you to pick up the phone and dial. - What 93% of your success on a cold call can be attributed to. ~ Luke   Connect | Resources Visit www.remindermedia.com/coldcall to get FREE videos, e-books, scripts, and additional podcasts to help build your cold calling skills.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebo

Over the past week we have received many new subscribers to our podcast (thank you

It was only after Dustin Brohm began to think of himself as a marketer who sold homes that he became obsessed with content marketing and found success. Dustin is a top agent and copywriter who routinely appears in the top position on Google’s search engine results page. He’s also the host of the award-winning Massive Agent Podcast. Luke and I invited him to the show to talk about the nuances of content marketing in 2021 and how agents can use it to generate more leads.   Listen and: - Learn the three features of content that will draw leads in no matter your industry. - Find out the most important topic agents should be talking about on social media (it’s not what you think) and why you don’t talk about it on YouTube or your blog. - Discover the goal that should guide every step of your 2021 marketing plan. - Understand the two trends that will separate winners from losers in 2021.   Connect | Resources Facebook: @massiveagent Instagram: @massiveagent Podcast: https://massiveagentpodcast.com/   To learn how t

Sales really is a lot like dating—especially when it comes to building long-term relationships with your clients. You need to go out on frequent dates to get to know each other and decide if you like one another. You want to make an impact and create a positive, lasting impression, so you plan those dates to include activities and interests the other person enjoys. Eventually, you want to build trust so that they’ll commit to the relationship and never leave. Download this week’s Silver Dollar episode and hear how to make your clients fall in love with you.   Connect | Resources Ep. 67: How Sales is Like Dating - https://bit.ly/3oGBLGr Valentine’s Day printables - https://www.remindermedia.com/love   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/

This week’s guest  is adamant that the things that allow anyone to meet their goals and achieve success are not a secret . . . in fact, all successful people know them, and they never change. Join Josh and me as we talk with Tim Seifert, SVP and head of annuity sales with Lincoln Financial Distributors, about sales excellence and leadership. Listen and you’ll discover: - The five principles that can’t help but lead you to success. - The SIMPLE way to pull yourself out of a funk. - Why Warren Buffet and Bill Gates attribute their success to this F-word. - What ONE rule will always help you get what you want.   ~ Luke   Connect | Resources You can connect with Tim Seifert on LinkedIn Think and Grow Rich by Napoleon Hill: https://amzn.to/39pgyfI​   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast​ https://www.facebook.com/staypaidpodcast​ https://www.instagram.com/staypaidpod...​   Follow Luke Acree: https://www

You’ve probably heard at least some of these terms before: value proposition USP elevator speech onlyness They’re all statements meant to tell someone why they should do business with you and not someone else. But here’s the problem . . . How do you come us with a statement that distinguishes you from everyone else who does the same thing? And how do you state it in a way that’s persuasive? This week, Luke and I offer tips to craft a value proposition that’ll attract and convert more leads. ~ Josh   Connect | Resources Book: Marty Neumeier, Zag: The Number One Strategy of High-Performance Brands. Throwback episode: Why Every Salesperson Needs a Unique Selling Proposition (Episode 18)   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree

Considered “America’s Coach,” Burt is a unique blend of experience can skills. He’s a former championship basketball coach with the skill to motivate people, to help them be the best they can be, and to engineer people so that they produce at a higher level in the business world.  In this week’s episode, Burt talks about the prey drive that exists in everyone. He explains to Luke and me how to activate the prey drive in ourselves, why a coach is critical to keep your prey drive alive, and how you can use your prey drive to fuel your follow up and get more clients. ~ Josh   Connect | Resources Website where you can find Coach Burt’s books, learn about his live coaching events, and follow him on social media: https://coachburt.com/   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeac

If you’ve been listening to Stay Paid for any length of time, you know that leadership is a topic I have strong feelings about. In this episode, Josh and I talk about the four pillars of leadership and tackle some of the behaviors that distinguish the so-so leaders from those who really make an impact. ~ Luke   Connect | Resources Luke’s blog article: The Four Pillars of Leadership - https://bit.ly/3sslOGY The John Maxwell Leadership Podcast - https://bit.ly/3ioA0fG Professor Pete Alexander’s Homepage: https://petealexander.com/   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Joey Gilkey is the CEO of Sales Driven Agency, which builds out sales operations for high-ticket B2B organizations. In his interview, he shares how playbooks, workflows, and actions make up the backbone of any sales ops model. We also talk about the need to “do, document, and delegate.” You’ll also hear some tips about managing and motivating your sales team. These are ideas that can help ensure your business is scalable, predictable, and sustainable. ~ Luke   Connect | Resources Website: www.salesdrivenagency.com LinkedIn: linkedin.com/in/joeygilkey Twitter: @joeygilkey Facebook: @joeygilkeyofficial Instagram: @joeygilkey    To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

You can scatter your marketing across a variety of audiences and hope they’ll “hit” someone who can use your services. Or you can precisely craft your message and aim it at a specific target who represents your ideal client. The former wastes a lot of time, energy, and money. The latter is more efficient. This week, Luke and I offer tips for how to find your ideal client so that you can be more efficient and effective in your marketing. ~ Josh   Connect | Resources Worksheet: www.remindermedia.com/avatar   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

In this episode, Jeff Lerner explains that he was living his best life, but he was dirt poor. By the time he was 29, he had 10 failed businesses and owed $500,000. But he refused to quit. He completely devoted himself to learning Internet marketing when it was new. He paid off his debt in 18 months. Now Jeff runs Entre Institute, which is devoted to educating people about living and thriving in a digital economy. And he makes enough money to spend ONE MILLION DOLLARS a month on digital ads.   Connect | Resources MillionaireSecrets.com/StayPaid   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod...   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

You and I both know there’s a dark side to social media. Some people have nothing better to do than post antagonistic comments for no reason other than to get a rise out of someone. Haters, people who don’t know you and who have never done business with you, hope you’ll take the bait. Do you respond, or do you let them stew in their own juices? Negative reviews are a different story. They come from customers and clients who have had a bad experience doing business with you. These are comments you need to address ASAP. This week, Luke and I offer suggestions for how you can deal with both groups. ~ Josh   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Matt Johnson launches and produces podcasts for business coaches, consultants, and thought leaders. His job is to make sure his clients connect with the right audience, build influence, and become MicroFamous (which is also the name of his book and podcast). For Matt, marketing gold isn’t found in thousands of followers on social media. Most of that attention, he says, doesn’t translate into sales. Instead, he finds his gold in podcasting because that’s where he can cultivate a niche and target the most valuable part of it. Listen as Matt explains why becoming famously influential to the right people is the key to marketing success. ~ Luke   Connect | Resources Book MicroFamous: Become Famously Influential to the Right People https://MicroFamousBook.com Podcast MicroFamous at https://microfamouspodcast.com Website https://pursuingresults.com/   You can find Matt on social media at: https://www.linkedin.com/in/pursuingresults/ https://www.facebook.com/getmicrofamous   To learn how to generate more referrals an

Why do we suck when it comes to keeping the promises we make to ourselves? If we broke half as many promises to our friends as we do to ourselves, we’d have no friends! Join us as Josh and I diagnose what keeps us from reaching our fullest potential and suggest the remedies that will move us forward. ~ Luke   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod...   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Matt was diagnosed with brain cancer when he was 39. At the time, he had two children and his wife was pregnant with their third. His father-in-law was fighting his own cancer battle. And his grandmother had died of the disease.   And yes . . . it gets worse.   But through it all, Matt was determined to beat the disease, and his story is both heartbreaking and inspirational.   There are many lessons you can pull from this interview, but one could make all the difference in the world to you and your family: Be Prepared for the Worst.   ~ Josh   Connect | Resources You can find Matthew’s book, story, TEDx talks, social media pages, and more at https://matthewsnewman.com/.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.faceboo

We’re taking a walk down memory lane and sharing what Luke and I think are the best pieces of advice—The Golden-est Nuggets—from some of the most successful guests we’ve interviewed this year. IT’S THE BEST OF THE BEST ALL IN ONE EPISODE!! --Josh   Connect | Resources Top 6 Ep. 117 The 5 Things You Need to Build a Thriving Business (with Tom Ferry) Ep. 149 How Philly's #1 Real Estate Agent Sold Over 10,000 Properties (with Mike McCann) Ep. 151 NYT Best-Selling Author Jay Baer on Why Sales Is About Help Not Hype Ep. 165 Founder of Snap Fitness on How to Scale and Lead a Business (with Peter Taunton) Ep. 171 Dream big. Fail hard. Get back up. (with Tamara Johnson) Ep. 183 #1 Agent in the Nation Shares Step-By-Step Secrets to Converting Leads (with Michael Hellickson) Runner Ups Ep. 114 Peter Lorimer - Build an Unstoppable Business by Betting on Yourself Ep. 120 Become a Master Communicator (with Bryan Cassella) Ep. 143 Dr. Sam Bakhtiar: 100 Million Dollar CEO Ep. 155 How Krista Mashore Sells 100 Homes

Eszylfie Taylor is the founder and president of Taylor Insurance and Financial. He’s also a life and qualifying member of “Million Dollar Round Table,” and a Top of the Table producer; a winner of NAIFA’s Top 4 Under 40 Advisors award; and the owner and CEO of several companies in different industries—and that’s only a few of his many accomplishments!   During this incredible interview, Eszylfie shares: -  why you only need to be better than what your prospect currently has -  the four steps that guarantee an objection-free sales process -  how creating business for others makes good business sense for you -  the art of tactful persistence -  and more!   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/