Stay Paid

This week’s podcast is 15 minutes of advice laid out in 5 recommendations for actions you should take every day. If you commit to them, they will make a difference in the success of your business.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Michael Hellickson was the #1 agent in the nation before he went back to a very successful coaching career. We had such a great time speaking with Michael that since the interview, the staff keep teasing Luke and me for having a “bromance” with him. The truth is, this Michael is so good at what he does, is so generous, and is so full of practical, “how to” tips that I bet you’re going to have your own crush. He gives away ALL the secrets to lead generation, lead follow up, and lead conversion. Make sure you’ve got paper and a pen when you listen. You’re going to want to take notes. Among all the insight he shares, he gives away the six steps to following up; the 3x3x3 method that explains how often to follow up; and a fool-proof way to get people to answer your calls. This is a “don’t miss” episode. - Josh   SUBSCRIBE TO STAY PAID: https://apple.co/3nb1eIp RESOURCES: Club Wealth Facebook group - www.facebook.com/groups/clubwealth Clubwealth.com   To learn how to generate more referrals and repeat business, vi

I say it all the time … know your numbers. If you don’t know your numbers, if you aren’t tracking your metrics, then you have no idea what is working and what isn’t. You don’t know if you should do more of one thing or stop doing something else. More importantly, you have no idea what actions are making you money and what actions are simply wasting your value time and resources. At best, you’re making uneducated guesses. In this episode, Josh and I talk about the importance of tracking your numbers and we explain exactly how to do it. It starts with knowing your goals, and we give you a free spreadsheet to make the work easy. Stop feeling your way and know with certainty what you need to do every single day to achieve your dream. - Luke

Luke and I couldn’t be happier to interview Andy Dane Carter for a second time. Andy is an agent who has worked for years with investment properties. And recently (after eating a big slice of humble pie) has successfully added residential sales to his repertoire. Andy is a fan of Stay Paid, and the feeling is mutual. He’s living proof that investing in branding and building relationships pays off. And he knows through personal experience, which he shares during this interview, that sticking with his marketing plan and having the patience to it takes to build trust works. You’ll discover what Andy needed to do to successfully transition from working with investment properties to residential homes. He explains why “lead follow-up is a 1,000 times more important than lead generation.” Plus, he talks about believing that business is first about customer service, then about marketing, and lastly … everything else.

Did you know your emails can be blacklisted if you don’t follow best practices? Did you know it’s a good idea to ask people if they want to unsubscribe? Did you know that 200 words is the sweet spot for an email? There are lots of questions people have about email marketing. In this episode, Luke and I get super practical about what you should and should not do when writing an email to your audience. Resources: -The Starter Guide to Email Marketing: remindermedia.com/guides/the-starter-guide-to-email-marketing/ -Ep. 176: How to Get More Leads with Lead Magnets: youtu.be/Qcp0JbULPk8 -Check out Josh's offer for 30 days of free email marketing: remindermedia.com/platform To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remin

I think that aside from the advice that Kevin Harrington, one of the original sharks on Shark Tank, gives about how to find a mentor, working with a mentor, and why having mentors is so great, the best part of this interview was listening to Kevin tell the stories of his own experiences with his mentors. He has so many examples of how he met someone who knew someone else, who then got him money, or an introduction, or a job—whatever he needed at the time. The key is to talk to people and to not be afraid to ask. Key Points How to find a mentor is really a question about how to build relationships. Look to friends, relatives, professional organizations—people who can put you in touch with other people who can help. But also look to people you interact with during the course of doing business—suppliers, distributors, financiers, lawyers, accountants. They could be a valuable connection and should be willing to help. Shifts in mindset, which a mentor can often provide, can move you beyond what you initially tho

I bet our interview with Patrick Kelly has at least one Golden Nugget for every seven minutes of listening time. We talk about how having a vision is especially important to entrepreneurs when they don’t have capital, real experience, or an established brand. But we also get into taking initiative and pushing forward, how relationships can lead to all kinds of introductions, and how resourcefulness can be more important than resources. And it’s crazy, but no matter the guest, the topics of humanizing your brand, building trust, and gaining your clients’ trust always enter the conversation. Key Points Patrick’s experience trying to get investors to back his product proves that when something doesn’t go the way you had hoped, it doesn’t mean that something better didn’t happen. Great entrepreneurs are ones who can sell a vision without any tangible proof that their idea is going to work. While the problem isn’t restricted to financial professionals, many typically don’t properly measure the success of their ma

If you want proof that engagement with people outside of business produces strong and profitable relationships in business, then this is your episode. Jean Fidone, VP at Anchor Capital Advisors, is deeply committed to giving back, connecting with people, and growing to genuinely know, understand, and serve her clients in ways that separate her from other financial professionals. Her approach made her Anchor’s 2019 top producing agent in the nation. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

It’s simple—if you want to grow your email list, then you need a lead magnet. We use a ton of lead magnets at ReminderMedia. A lead magnet is something of value that you offer to your target audience in exchange for their email address or other contact information. The best lead magnets are useful or intriguing, and you use them to build your email list. In this episode, check out the tips Luke and I provide for how to promote your lead magnet as well as some examples of lead magnets that audiences crave. - Josh To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

You don’t hear Luke say it, but as soon as we stopped recording our interview with Ravi Abuvala he proclaimed, “That was incredible. This is one of our best five interviews.” We completely agree because Ravi doesn’t just spout platitudes. He gives real answers to real questions like how much should I spend on Facebook ads? Ravi was all set to go to his pick of top law schools when he decided becoming a lawyer wasn’t what he wanted to do. Instead, he started his own business, Scaling with Systems, to help entrepreneurs scale their business and systematize their lead generation process. And he’s been outrageously successful doing it. You can’t help but be impressed by this guy if only because he’s tremendously skilled, generous, and living the kind of life we want for all our ReminderMedia clients. Plus, we fell in love with his daily routine. We hope you get as much out of our interview with Ravi as we did.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke

Luke and Josh have nine (count ‘em, NINE!) helpful tips in this week’s Silver Dollar episode for how to generate leads on Instagram. That means not only how to get real Instagram followers, but also how to keep them and eventually turn them into clients and raving fans. The thing to know about growing a business on Instagram is that it takes time. It’s a long-term game. You win by consistently providing value and by engaging with your audience. (If you’re a fan of Stay Paid, you saw that one coming.) Here’s why: The more time you spend posting and engaging on Instagram, or any social media platform for that matter, the more familiar you become to your audience. Familiarity breeds credibility. In turn, credibility lends itself to trust. It’s that easy and that hard. But don’t worry—the podcast pals have got your back with nine tips you can begin to implement today to generate leads on Instagram and grow your business. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Fol

When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week’s Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all clients want from their financial advisor—indeed, from every service professional with whom they work. Adam Holt, CEO and Founder of Asset-Map, says if you want to know how to build trust with customers, then demonstrate you: 1. Know what matters to them. 2. Understand their unique situation. 3. Provide them with options. You can’t tell a customer to trust you. You have to communicate with them in ways that prove you know, understand, and can provide what they want. Do that consistently, and you’ll build trust in your relationships with clients. It’s what Adam helps his clients do.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instag

Trainers of sales professionals know that new salespeople have the most difficulty mastering two skills: overcoming objections and asking for the sale. In this episode of Stay Paid, Luke and Josh talk about overcoming common sales objections. Using ReminderMedia as their example, they discuss the different types of objections their sales callers are often up against. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

You’ve likely never heard of Tamara Johnson, but after listening to this podcast, she’ll be hard to forget. Tamara is a digital marketing specialist at ReminderMedia and she’s as genuine and real as it gets. And we're super excited that she agreed to be on Stay Paid because she lays it all on the line so our listeners can finally believe and trust that failure is a part of the process. AND. IT’S. OKAY. But wallowing in self-pity, giving up, or letting it define who you are definitely are not. Tamara shares her story of quitting her job, doing all the necessary research, getting the best advice, investing her entire life’s savings, and putting every ounce of passion and determination she had into a business that went belly up in a highly public way. But Tamara wants you to be inspired by her story, even as she pulls no punches talking about living in a friend’s basement, eating Ramen noodles, and swallowing her pride to chauffeur intoxicated people from bar to bar. Tamara also talks about the utter sense of fa

Branding your small business is an exceptionally important part of your business plan, but that doesn’t mean it has to be complicated. If you’re just starting out or if you’re thinking about rebranding a small business, you could hire a branding agency or brand strategist. But chances are high that you're working with a tight, and you’re not looking to compete with Johnson & Johnson, eXp Realty, or Goldman Sachs. At least not yet. By reading a few good books and listening to the right people, you can get helpful advice about how to build a brand. You can learn easy strategies to implement and clear examples applicable to small business branding that will put you on the right path. In this episode of Stay Paid, Luke and Josh talk about two ideas from two highly regarded authors that you can begin using immediately. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www

Mary Grothe is the highly successful CEO of Sales BQ®. During this week's interview, she took off with the power of a freight train and blew through every station with the confidence of someone who absolutely knows what she’s talking about. It was incredible. Mary, along with her team, works with CEOs to hire the right people for sales positions, to develop high-growth sales strategies, and to implement plans until they’re profitable. In one year, her company: -Worked with 50 companies in 20 states. -Grew those companies’ revenue by more than 185% year-over-year (five clients doubled revenue; one client tripled). -Helped recruit 58 sales reps and managers. -Enabled 71% of those employees to crush their quotas. -Trained 450+ people, Of course, Josh and Luke wanted to know how she did it, and to share her insights with you. Her success story is phenomenal, and she boils it down to three fundamental behaviors: know everything about your product or service, tune in to your clients’ emotions and react appropriatel

In the movie, The Princess Bride, there is a scene in which the hero, the Dread Pirate Roberts, outwits another character named Vizzini and tricks him into drinking a cup of poison. During the battle of wits, Vizzini engages in a stunning display of deductive reasoning to decide which of the two cups he’s offered contains the poison and to drink from the other. His mental gymnastics leaves the audience befuddled, the hero amused, and the poor Vizzini reduced to cheating … and dying. Answering behavioral assessment questions as part of an interview process can be a bit like Vizzini’s experience when confronted with the cup of poison: Do I respond with what I really think? Do I respond with what they want me to think? Do I respond with what I think they want me to think? Or do they think that I’ll think what they want me to think so I should really respond with what I think? Among behavior assessment tools for employees, the predictive index assessment solves this conundrum of second-guessing oneself. It asks t

You’d probably agree that new beginnings are typically exciting stuff. A new relationship, a new home, a new job, a new baby … they’re all associated with energy, anticipation, and good feelings. On the other hand, few people—including 48% of business owners—don’t like to think about endings, so they don’t. And that means they don’t plan for them, which makes it difficult to make rational and informed decisions when the time comes. But not planning for the eventual ending of your business—whether you sell it, leave it to someone, or close it—means you’ll likely leave money on the table when it’s time to turn over the keys or lock the door. In this episode, Kris Kjolberg and Jeff Evanello, whose expertise is in helping advisors acquire and sell their practices as well as in helping advisory firms build their teams, talk with Luke and Josh about the importance of developing an exit plan for your business. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree

Virtual events and conferences have exploded in popularity since the COVID-19 pandemic took hold, and there is no indication that the trend will reverse. There are, after all, a large number of benefits to meeting virtually, and any potential shortcomings either have been or will soon be circumvented by technologies like artificial intelligence, virtual reality, and augmented reality. While many aspects of these events have seamlessly moved to an online existence, greeting someone with a handshake has not. Nor has getting a drink at the bar, or meeting up for dinner, or running into a new face at the refreshment station. These opportunities are the hallmark of networking at a conference, and they represent one of the biggest benefits of attending a conference in person ... meeting people. But there are still ways you can connect with people and carry a relationship forward without grabbing someone’s palm. And in this episode of Stay Paid, Luke and Josh talk about six different ways you can network and still m

This is the story of how work ethic, dreaming big, and working with the right people paid off in an ENORMOUSLY PROFITABLE WAY. Peter Taunton was educated in a two-room schoolhouse; toured as a racquetball pro; founded Snap Fitness, the world’s largest fitness franchise; and now owns a resort in … wait for it … the Serengeti! And that’s only the tip of the iceberg of Peter’s success as an entrepreneur, business owner, and leader. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia #MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness