Stay Paid

We’ve revisited our interviews from 2021 to bring you the best of the best sales and marketing tips from some of our most accomplished guests. Gathered into this one episode is the wisdom born of the experience of 8 wildly successful entrepreneurs, making this your one-stop shop for all you need to know to grow your business in 2022. Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Activate Your Prey Drive (with Michael Burt) | Episode 215  How to Close the First 36 Transactions in Real Estate (with Jeff Cohn) | Episode 223  How to Ask For REFERRALS the Right Way (with Barb Betts) |Episode 239  How to Master Relationship Marketing (with Glennda Baker) | Episode 243  How to Use Instagram to Close $50M in Sales (with Shannon Gillette) | Episode 257  How Pull Marketing Pushed Agent Leigh Brown to #1 | Episode 263  How You Train 76 Agents to Close 800 Transactions (with Mark Pattison) | E

One of the most frequently asked questions we get comes from new real estate agents and other new entrepreneurs who, frankly, don’t know where to begin. They’ve gotten their licenses, certifications, office space, and what have you, but 6 months later, they’re still without a client or deal. So we've decided to review what you should be doing in your first 30 days as a new real estate agent or other entrepreneur to ensure you build a solid foundation for a successful business. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Blog: How to Build an Effective Contact Database in Under 5 Minutes  Blog: Get to Know Your Clients with the F.O.R.D. Method    0:00     Introduction  1:09     Action 1: Start to establish your brand  3:15     Action 2: Select a CRM  5:46     Action 3: Start building your list  8:37     Action 4: Start prospecting  9:57     Action 5: Become a sponge;

Disney’s Magic Kingdom in Florida is the world’s most visited theme park. That fact is due in no small part to Disney’s primary purpose—to make visitors happy. And as John Formica explains, this simple mission only succeeds because it is infused into every aspect of Disney’s culture to the point where making visitors happy is more important than the duties of any employee’s job. And he should know—John is a former Disney leader and the author of Making the Customer Experience Magical Now! And in this week’s interview, John shares some of Disney’s philosophy and secrets that you can implement in your own business to create a magical experience for your clients.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Book: Making the Customer Experience Magical Now!  Website: https://johnformica.com/ where you can find free video training and a weekly newsletter with Disney-inspi

We know from experts and top producers that your net worth is in your network, so today we'll go over the top 5 people that you should be connecting and building better relationships with in 2022. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Webinar (recorded): How to Create Profitable Partnerships for Your Business    0:00     Introduction  2:03     Preview  2:42     Group 1: Your top advocates and raving fans  4:45     Group 2: Friends and family  5:34     Group 3: Local businesses  7:44     Group 4: Mentors and mentee  9:14     Group 5: Your peers  11:51   Action Item 

Andy Mowat has created Gated—a company that’s about to turn email marketing on its head. Andy’s got a plan to reduce the number of emails you receive by having marketers pay a fee to have emails delivered. It’s a very cool concept with tons of implications for your business and your inbox—and you’re either going to love it or hate it. If you use email to market your business (and who doesn’t?), then you need to listen and find out how you can adjust to email as a paid channel.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Website: www.gated.com  Book: Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated

Having daily habits can help you organize your time and allow you to focus on the most important activities in your business. It also eliminates the temptation to get lost in busy work. When you stick to a daily routine, your goals become more achievable, you keep your costs down (really), and you reduce stress and anxiety. Plus, implement the 3 habits we suggest, and you’ll make more money! (And if you’re not in real estate, listen anyway because these habits will work for you too.) And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE Marketing Revenue Calculator     0:00     Introduction  0:50     Discipline provides you with freedom  1:41     Daily habit #1: Prospect for 2 hours  4:39     Daily habit #2: Invest in personal and professional development  8:32     Daily habit #3: Follow up with people in your database  14:28   Action Item 

Our guest this week is Nate Auffort, and he understands that even when we have the motivation to achieve what we desire, sometimes we need a little help—we need someone to hold us accountable. When Nate combined his desire to make more money with the help of a mentor who kept him accountable, he went from making $3K/month to $20K/month in only 90 days and to $1M in a year and a half! Listen as Nate discusses how to find an expert mentor, use objections to your advantage, and how to get access to his powerhouse conference, Strategic Wealth Accumulation Tactics (SWAT). And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Strategic Wealth Accumulation Tactics 2022 Conference  SWATtraining.info/learnmore  SWATtraining.info/events  Social media: @nateauffort      0:00     Introduction  2:49     Nate’s bio  5:07     How did you become an entrepreneur?  9:13     Wh

Setting goals is more than a New Year's cliché. Don’t ask us to explain, but according to neuroscientists, there’s a part of the brain that believes desired outcomes are an essential component of who we believe we already are. That, in turn, sets up the conditions that drive us to fulfill the brain’s self-image! In a way, if you can picture what you want to achieve, then you can achieve it. In this Silver Dollar episode, we talk about 4 types of goals to pursue in 2022 that cover all the important parts of our lives: self-development, health, family/relationships, and business/career.  Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Marketing Revenue Calculator: Use this FREE digital worksheet to come up with your 2022 marketing goals quickly and easily.    0:00     Introduction  1:01     Inspirational examples of people keeping their resolutions  2:55     Goal 1: Self-development (You ca

Steve Guilfoile and Shane Shafer have learned some valuable lessons about relationship marketing. By putting relationships first, they’ve build AffordaCare Insurance into a national company with nearly 10,000 licensed agents, brokers, and strategic partners. In this week’s interview, they share their thoughts on leading with value, strategic partnerships, and why relationships with clients will always drive business.  Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   0:00     Introduction  1:47     How did you settle on relationships as the way to build your business?  3:01     Thoughts on and experience with door-knocking [Golden Nugget]  5:55     What’s old is what’s new again – building relationships today  8:01     Tactically, how do you do relationship marketing?  11:03   Examples of relationship marketing in action  16:21   Why did you add YouTube and commercials to your organic growth?  18:45   How do

With Christmas right around the corner, if you had to take a hard look at your customer relationships, are you confident that you’re on your customers’ nice list? There are subtle and not-so-subtle behaviors that could land you squarely on the naughty list. In this week’s Silver Dollar episode, we're reviewing 6 ways to make sure you avoid your customers’ naughty list and another 6 ways to ensure you get on and stay on the nice list.  You can check out the show notes for more in-depth information and added details not included in the episode when you visit www.staypaidpodcast.com.   Connect | Resources  Pop-by Tracking Sheet: Designed to make certain you have a successful pop-by strategy, you can use this Excel document to track your pop-bys this holiday season and all year round!    0:00     Introduction  0:56     Naughty list #1: Not keeping your promises and overselling  2:28     Naughty list #2: Not setting expectations  3:40     Naughty list #3:  Not showing empathy  4:41     Naughty

This week’s Stay Paid guest told us that his initial move into video content marketing was cringeworthy. But despite his videos being so amateur, Neel Dhingra’s commitment to consistency not only allowed him to improve his videos over time but also grew his business by a factor of 4 in one year and eventually from $300,000 to $3,000,000! Today, he shares his thoughts and tips about how digital marketing and how to successfully start, grow, and sustain a YouTube channel.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Instagram: @neelhome (Join Neel’s weekly email list from his profile.)  Ep. 301: Incredible Advice for Growing on YouTube (with Cody Askins)      0:00     Introduction  0:15     Guest bio  1:15     How did you start using social media and video to go from $300K to $3M?  3:05     Why being consistent is vital to success on social media  3:55     Thin

At this time of year, you’ve got a lot going on, including planning for the holidays. During this Silver Dollar episode, the Stay Paid pals want to help make the client gift-giving process a little easier. When you listen to the episode, you’ll hear about how to make your gift-giving exceptionally effective for creating gratitude and lasting impressions, a standard way to think about what you might spend on gifts, and some exciting gift ideas you can consider for your clients.   Please don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin  How to Win Friends and Influence People by Dale Carnegie  Ep. 243: How to Master Relationship Marketing (with Glennda Baker)  Ep. 81: Increase Your Income with Gratitude (with Kim Angeli)  Ep. 145: How Will P

This week’s guest is Jason Pantana, an expert when it comes to optimizing Google Business Pages for local businesses and one of Tom Ferry’s most in-demand business coaches. Jason is super generous and shares tons of great information, including the huge advantage Google Business Pages give to local businesses, what you can do to earn a coveted spot in the Google Local Pack, how to manage a Google Post and become the digital mayor of your local area, and why Google Local Services Ads are the best ads to run right now.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Join Jason’s email list at jasonpantana.com to receive his weekly insights about marketing strategies and tactics.  Search @JasonPantana on all social media    0:00     Introduction  2:07     Jason’s business bio  5:41     What are Google Business Pages?  9:03     What is the Google Local Pack?  10:50   How

The holidays are here, and, for a lot of business owners, that means showing appreciation for their clients. One of the best ways—and something top producers are consistently telling us—is to host a client-appreciation event. In this episode, we share best practices for planning and hosting client-appreciation events, some event ideas other producers have successfully used, and some tips for how to best follow up after the event.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE ebook: How 5 Top Producers Generate Referrals     0:00     Introduction  0:54     Benefits of client appreciation events  2:59     Best practice: get the timing right  4:44     Best practice: include the family  5:13     Best practice: don’t talk business  5:24     Best practice: allow friends and family  5:47     Best practice: introduce yourself and what you do  6:43     Best pract

In this episode, we’re talking with Jimmy Burgess about his team’s winning strategies for generating leads. In 3 years working as the chief growth officer for Berkshire Hathaway HomeServices Beach Properties of Florida, he’s grown the company from 120 agents to more than 250 agents. During the same period, the average annual sales volume per agent grew from $5M to over $8.5M, leading to over $2B in sales volume in the last 12 months.   Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  Jimmy’s podcast on Apple Podcasts is The Real Estate Sales Podcast.  Instagram: @jimmyburgess.cgo  YouTube: Real Estate Sales Growth     0:00     Introduction  1:21     Jimmy’s business bio  2:49     How did you become the chief growth officer?  4:35     Origin of Jimmy’s passion for helping other agents [Golden Nugget]  9:29     What can agents do to get more leads today and moving

As you wrap up 2021, you should already be planning your 2022 marketing initiatives—and we’re here to help! In this week’s Silver Dollar episode, we're explaining how to set your marketing goals, the best place for where you should invest your dollars, and why you need to include direct lead generation and branding strategies in your plan.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE resource: Marketing Revenue Calculator   Book: The Millionaire Real Estate Agent: It's Not About the Money, It's About Being the Best You Can Be    0:00     Introduction  0:57     The benefits of having a written marketing plan  1:47     Start with your net income goal  3:32     Identify where your sales come from  4:37     Doing the math  7:22     Where should you be investing your budget  9:20     Why you should start with your goal rather than your budget  10:42   You ne

For a real estate agent, few things can inspire fear like having to pick up your business and move it to where you have no sphere. Only 2 years ago, that’s exactly what Candace Decker did, and today she is a highly successful real estate agent in Southwest Florida. Listen to her interview to find out how she was able to secure a listing on Day 1!  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Text “morning” to 239-320-7853 to receive Candace’s daily affirmations.  Connect with Candace on Instagram: @candacedeckerrealestate    0:00     Introduction  2:42     Candace’s bio  3:20     Why and how did you get into real estate?  6:02     What made you switch from investment to residential real estate? [Golden Nugget]  8:22     What did you do to move your business and start over where you had no sphere?  10:30   What were your daily activities? [Golden N

We’re fast approaching the time of year when entrepreneurs start setting goals for the new year. During our 4 years recording Stay Paid, we’ve discussed setting goals from many different angles—including how to reverse engineer your goals, how to create SMART goals, and how to hold yourself accountable to your goals—but our most searched for and clicked on episodes and videos involve cold calling. So, in a stroke of genius, in this episode we’re combining the two to share our best tips for setting and crushing your cold-calling goals.  To get your very own personalized magazine (for 97% off!) visit: www.staypaidpodcast.com/blackfriday Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE ebook. Guide to Cold Calling: The Techniques Needed to Close More Deals       0:00     Introduction  1:46     Why is cold calling one of our most searched topics?  2:15     How many calls s

We are happy to welcome back Cody Askins as a returning guest. Cody is the founder of the hugely popular and rapidly growing 8% Nation (an insurance wealth conference), CEO of Cody Askins, LLC, and author of Zero To 6-Figures: How to Go From Flat Broke to Earning Over Six Figures Per Year. In this episode, Cody shares his best tips for how to grow a YouTube channel, how you can move that audience to your website, and, ultimately, offline to personal conversations.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 194: How to Crush the Cold Call with Cody Askins  YouTube: Cody.Askins  Instagram: @cody.askins  Cody’s book: Zero To 6-Figures: How to Go From Flat Broke to Earning Over Six Figures Per Year  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linki

It’s our 300th episode, and we’ve asked the people who make Stay Paid possible to share their best marketing tips and secrets. Hear advice about copywriting, email marketing automation, content marketing and repurposing, and video marketing. Meet the Stay Paid Squad and walk away with some actionable steps you can put to use today!  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.    Connect | Resources  Editing of Stay Paid is outsourced to thepodcastmate.co    0:00     Introduction  0:53     Stay Paid’s beginnings  5:01     Meet Gabrielle, our copywriter  7:25     Copywriting tips  11:32   Meet Tamara, our marketing specialist  13:42   Email marketing tips  18:56   Meet Jessica, our brand content manager  20:13   Content marketing tips  23:23   Meet Chelsea, our senior graphics designer  24:44   Social media tips  29:16   Meet Arielle, our video producer and producer of Sta