Stay Paid

Bill Cates is a referral marketing expert who has spent his career in the financial services space. He has founded and sold 2 publishing companies, has written 4 best-selling books, and is an in-demand speaker. His client acquisition system has been featured in a long list of reputable publications, including Success magazine, Entrepreneur magazine, Money magazine, and The Wall Street Journal. In this week’s episode, we talk about his most recent book, Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients, and what’s really cool is how he talks about science proving the marketing advice Josh and I are constantly promoting.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 202: 5 Characteristics of a Good Referral Source with Dan Allison  Building a Storybrand: Seven Proven Elements of Powerful Stories by Donald Miller  Ep. 2

There are many things that can make or break the effectiveness of your email marketing strategy, so it’s important to do as much as you can to ensure your emails deliver the results you want. One thing you can do is test! test! test! Without testing the various features of your emails, like your subject line, images, and copy, you won’t know what works and what doesn’t, which leaves you open to the possibility of repeating bad mistakes. In this episode, we talk about how to test your emails, what features of your emails you should test, and offer some tools that make testing easier.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Free checklist: Best Practices for Email Marketing    0:00     Introduction  1:26     The most important rule of A/B testing  2:10     How: Small changes can make a big difference  3:12     How: Have a hypothesis  4:17     How: How many varia

J.B. Andreassi is an agent on the hit TV show Million Dollar Beach House. At only 31, J.B. is already a rising star on Netflix, HGTV, and Discovery+, and he is working with some of the richest people in the world, helping them to buy and sell houses in one of the most sought-after locations—the Hamptons in Long Island, New York. In this episode, he’s sharing how he got selected for the role, what it’s like to work with the mega-rich, and the lessons he’s learned.  Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Instagram: @JB_Andreassi  Small Talk/Networking Scripts: Use these scripts to break the ice and have meaningful conversations with potential clients.    0:00     Introduction 1:41     Guest bio  2:17     How J.B. moved into real estate  5:04     The first of several lessons learned  7:59     What led to starring on Million Dollar Beach House  10:59   The

We are huge advocates of holistic lead generation, and we have no bias for or against any strategy that generates leads. Google and Facebook ads, referrals, email marketing, direct mail—there is no shortage of ways to keep your pipeline full. One type that we haven’t talked about much is circle prospecting, but it can be one of the most effective ways to get your name out to a community, build your database, and generate great leads for your business. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Ep. 133: How the King of Door Knocking Is Pivoting During the Quarantine TIMESTAMPS 0:00     Introduction 1:29     Renewed interest in circle prospecting 2:16     Definition of circle prospecting 3:23     Types of circle prospecting 7:22     Strategies and tools for circle prospecting 9:45     Information you want to collect and ideas for how to get it 14:09   Action Item

Dave Fink is the founder of Postie.com, a digital platform for direct mail campaigns. Dave believes that the best-kept secret in marketing is hiding where you’d least expect it—in your mailbox. He’s figured out a way to take the advantages of direct mail marketing and improve its performance by applying the analytics routinely used in digital marketing. Listen to discover how you can take your direct mail campaigns to the next level. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Postie.com FREE Lead Magnets   TIMESTAMPS 0:00     Introduction 1:07     Guest bio 1:37     Experience building celebrity start-ups 3:24     The Dollar Shave Club phenomenon 5:52     Direct mail’s advantage over online advertising channels 9:41     Postie’s unique value proposition             --Targeting             --Operations/logistics             --Measurement 12:33   Tactics and tools to determine cam

It’s our Halloween special, and this year we’ve been inspired by the movie Toy Story to celebrate relationships and friendships. Listeners sent in their stories about how being a friend and nurturing relationships resulted in deal-making reciprocity.   Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  FREE Halloween Candy Door Hanger  FREE Halloween Candy Wrapper  FREE Trick-or-Treat Bottle Labels 

Kelly Roach is a highly successful business strategist who enables her clients to leverage timeless business principles using the speed and agility of today’s most powerful online marketing strategies. Her company, Kelly Roach Coaching LLC, is the fastest-growing coaching program on the market and the first of its kind. In this episode of Stay Paid, Kelly shares how her approach to “conviction marketing” has been responsible for hundreds of entrepreneurs finding financial freedom.  Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  Claim your spot on the wait-list for Kelly’s new book, Conviction Marketing, coming out in February 2022.  Listen to The Kelly Roach Show (formerly The Unstoppable Entrepreneur Show) on Apple Podcasts.  Connect with Kelly on Instagram @kellyroachofficial 

If you’re wondering whether a career in sales is right for you, then this is a must-listen episode. Nearly 5% of the US population is in a sales-related career, and some are obviously better at their jobs than others. Listen to the Stay Paid pals as they share what traits and learned skills make the best sales professionals, how to determine if sales is the right career for you, and what you can do to prepare best for an interview.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  The Predictive Index remindermedia.com/staypaidPI  If you’re an introverted real estate agent who wants a coach that respects your preferences, check out Ashley Harwood at moveoverextroverts.com.  FREE printable: Cold and Flu Season Hand Sanitizer Tag. If door knocking isn’t your thing, attached your business card and a small bottle of hand sanitizer to these tags, and then leave them in hig

Scott Griffin is the founder and CEO of Scott Griffin Financial, a mortgage brokerage in Los Angeles. Scott has been a past president of the California Association of Mortgage Professionals, a television host and personality, and a guest on programs such as CNBC and Bloomberg TV. Listen to his interview and discover Scott’s joyful approach to life, business, success, and helping clients achieve their “want.” And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources Call Scott at 818-20-SCOTT [72688] or visit his website: scottgriffin.com

The holidays are fast approaching, so it’s time to get your holiday marketing in order! Now is the perfect time to give thanks, show your appreciation, and strengthen the relationships you have with your customers and clients. There is no season more important to the success of your business than the end-of-year holiday season, so we’re sharing useful tips to help you get connected this year. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Our guest this week is Kirsten Jordan. Kirsten is the first female cast member on Bravo’s Million Dollar Listing. She’s brokered deals worth a half-billion dollars for Oscar-winning actors, mega influencers, and Fortune 500 leaders. And she’s pitching her recently completed book that addresses what makes balancing work and life possible. Listen to this interview and get advice about lead generation, having market knowledge, and what it takes to balance a super-busy work schedule with non-negotiable family time. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources Website: KirstenJordan.com Instagram: @Kirsten.Jordan

The #1 question we get from businesses is about how to generate more leads. With a full pipeline of quality leads, you’ll not only sleep easier at night but also avoid the dreaded “commission breath” that happens when you don’t know where your next deal is going to come from. In this Silver Dollar episode, we revisit what lead generation is, the different types of leads available to you, and the tools that will help you optimize your lead-gen activities. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources Free webinar: The 3 Facebook Ads That Every Agent Needs Free e-book: Lead Generation for Real Estate Agents Our three-part blog series on finding free leads: How New Real Estate Agents Can Get Leads for Free More Ways New Real Estate Agents Can Get Leads for Free Even More Ways New Real Estate Agents Can Get Leads for Free

Matt Lionetti is rocking it on Instagram with his humorous take on real estate marketing. His conviction to remain true to himself—the guy who orders chicken fingers and fries at a steak house—has led him to produce content that connects him in a relatable way with his more than 31,000 Instagram followers. He may not be everyone’s cup of tea, but that’s fine with him. Listen to his interview to get some honest advice about what it takes to create content that (not everyone) will appreciate. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Matt.Lionetti on Instagram The Broke Agent on Facebook Over Ask podcast on Apple Podcasts Matt as Freddie Mercury on YouTube

If you’re in business for yourself and in charge of earning your own income, then this episode is for you. We’re borrowing a blog from McKissock Learning (a platform for professional education) about four ways that real estate agents (or anyone, for that matter) can earn more money. Listen as Luke and Josh give their opinions about these income-boosting tips and how you can implement them today. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources “4 Crucial Ways Top Real Estate Agents Are Earning More” | McKissock Learning. “How to ask for REFERRALS the right way, with Barb Betts” | Stay Paid Ep. 239

Tom Toole leads the RE/MAX International team ranked #1 in Pennsylvania and Delaware and #49 in the US. He’s a sought-after speaker and the host of the Toole Time, which you can catch on YouTube. This week, Tom shares a ton of golden nuggets about lead conversation and video content, and offers solid advice about running a team of agents. Grab a pen and some paper because you’re going to want to take notes! And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Instagram: @tomtoole3rd Facebook @tom.toole YouTube: Tom Toole Sales Group is where you’ll find all of Tom’s videos, including Toole Time.

In this week's bonus episode, Luke sits down with former podcast guest, client, and friend: Peter Lorimer! Peter interviews Luke on his show (The Real Estate Entrepreneur Podcast) to discuss the perks of having a branded magazine for your business. If you are looking for a better way to develop a relationship with your clients and step up your personal branding, this episode is for you!   For more episodes like this one, be sure to subscribe to Peter's podcast: The Real Estate Entrepreneur Podcast   To listen to our interview with Peter, check out Episode 114 !!

More and more businesses are realizing that they can’t just promote their products and services day after day and expect to succeed. If you want people to know, like, and trust you, then you also must provide value to your customers and clients. Content marketing is perhaps the best way you can provide value to get value. In this episode, we talk about what content marketing is, the three pillars for creating content, and why content marketing works so well. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources We’ve got 15 FREE SOCIAL MEDIA POSTS that real estate agents can use to start marketing with content that’s educational, entertaining, and endearing. Get yours today!

Dan McGaw started his first successful business at age 13. But years later—even while working as the CEO of two businesses he started—he never expected to be named a US ambassador of entrepreneurship. Now, he not only runs his businesses, writes books, and innovates at the edges of marketing technology, but he also travels sharing his experience, insight, and advice with other entrepreneurs. In this week’s episode, Dan speaks with our hosts about nearly every aspect of marketing a business, including lead gen, the future of email marketing, and content marketing. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources Dan McGaw, “How to Create a Lead Generating Content Marketing Strategy” Dan McGaw, Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack Text “martech” to 415-915-9011 to receive a free copy of Dan’s book Connect with Dan on LinkedIn at linkedin.com/in/danielmcga

Anyone can be a leader because being a leader is something you can learn with a bit of study and intentionality. In this week’s Silver Dollar episode, Luke and Josh share five tips they’ve learned from people they admire for their leadership abilities and that they’ve used with success leading the people at ReminderMedia. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Ep. 188: “How to Apply Extreme Ownership to Your Business” Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin Radical Candor (Be a Kick-Ass Boss Without Losing Your Humanity) by Kim Scott

Jamie Hopkins, ESQ., MBA, CFP®, LLM, CLU®, ChFC®, RICP® is the managing partner of wealth solutions at Carson Wealth, and he’s got a lot to say about finding out what drives you to go to work every day—he calls it your why—and he’s got a brilliant, if not somewhat odd, way of finding out what it is. He’s also got an opinion about the antiquated ways that the financial services industry markets itself and why it needs to catch up with the times. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Free E-book: 15 Ways Financial Advisors Can Stay in Touch with Their Clients