Stay Paid

Back again is Jess Lenouvel, the creator of The Listings Lab—a coaching and training program that allows agents to have a successful real estate business that doesn’t suck them dry. Her previous episode remains highly popular, and this week she is talking to us about building a team and her new book (a must-have for every professional real estate agent). Listen and discover the one thing that stops agents from attaining the rewards that come with having a career in real state, the #1 mistake so many agents make when they first start out that ultimately deprives them of having control of their businesses, the universal check that will tell you if it’s time for you to hire your first agent, and whether you should keep an agent who isn’t hitting their potential. (The answer isn’t as clear as you might think.)   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Book: More Money, Less Hustle: Becoming a 7-Fi

In this Silver Dollar episode, we talk about one of the hottest topics in real estate—geofarming! But farming isn’t just for real estate agents—if you want to get in front of a specific audience in a specific location, then farming is for you. We discuss the types of farming (there’s more than just geo), how to choose a farm (there’s a little math involved), why farming works, how often you should reach out, and a few more useful ideas we were able to squeeze into 20 minutes.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Webinar: Geographic Farming Webinar - https://bit.ly/3pdyMrM Book: The Millionaire Real Estate Agent - https://amzn.to/3BSfaAU FREE predictive analytics list: staypaidpodcast.com/postcards Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need - https://bit.ly/3BZCUTW   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to prov

Millie Adrian, a.k.a. @itsmodernmillie, is an online educator who teaches aspiring social media influencers how to turn their personal brand into a full-time business. She’s got more than 200K YouTube subscribers and another 100K+ followers on Instagram! Millie discusses some super practical tips to grow your Instagram, including what you can do with captions to push your content to the Explore Page, the super easy way to find out how your content is performing and what to do with the results, and a brilliant content strategy that will save you from ripping off content and suffering from burnout.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Instagram: @itsmodernmillie  YouTube: modernmillie  FREE training: https://itsmodernmillie.com/    0:00     Introduction 2:55     Millie’s business bio 6:29     Advice for the best IG content 8:18     The various IG algorithms 9:54     Advice regarding caption

If you’re not using TikTok, you need to get an account now! For two years running, it’s been the fastest growing social media platform, and, in this episode of Stay Paid, we’re sharing six tips we’ve learned that gained us 50,000 followers in just a few months! They’re easy tips—nothing complicated—so you can get started today. We give you the hooks you need and a very cool trick to use that will keep viewers watching until the end of your videos, a useful hack that eliminates the need to find new content for every video, and the one secret to how often you need to post.   Be sure to check out our show notes at  www.staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources FREE e-book: The Relationship Marketers Guide to Social Media Success - https://amzn.to/3PXtg8r   0:00     Introduction 2:22     Consistently consume content 3:54     Post daily 5:36     Use topics trending outside the platform 6:39     Use hooks 10:56   Niche down 14:41   Stick w

You can admire Brandon Bornancin, this week’s guest on Stay Paid, for so many things: pulling himself out of poverty; earning $12M for on online poker company by the age of 21; having the grit to start a company, fail to the tune of $4M, and start again; or revolutionizing the sales industry by building Seamless.AI, a search engine that can find anyone’s contact information. But one of the most admirable things about Brandon is his mindset. Brandon talks with the Stay Paid pals about his life story, how he build Seamless.AI, and great tips for appointment setting—but what really sticks with is how he sets goals and attends to what he calls “The 5 Pillars of Life.” You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources LinkedIn: https://www.linkedin.com/in/brandonbornancin/ Instagram: @brandonbornancinofficial    Website: Seamless.AI Use referral code Stay Paid and get: Free daily newsletter $500 of free sa

Are you still sending strangers to your website, hoping that they will give you their contact information or (even less likely) reach out directly to you? If so, you're missing out on a HUGE opportunity for lead generation with hundreds, if not thousands, of people in your area. The reality is that people do not convert on home pages; they convert on landing pages. In this episode, we're going to go over the top five landing pages real estate agents need to start generating leads today.    Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Article: 5 Clever Real Estate Landing Pages That Actually Convert - https://bit.ly/3S7Y7AD   Webinars ReminderMedia Landing Pages: A First Look at Our Newest Lead-Generation Tool - https://bit.ly/3OBBEJn   The #1 Lead-Generating Facebook Ad to Run in 2022 - https://bit.ly/3oHHZYU   Free e-books: The 5 Biggest Mistakes to Avoid When Selling Your Home - https://bit.ly/3c

During this week’s Stay Paid episode, we speak with Jen Dillard, who, along with her team of 14 real estate agents, was able to grow their sales volume from $21M to $78M in ONE YEAR! She discusses how she did it, what led her to build a team, how she keeps her agents motivated, and more. Listen to her interview to discover the marketing campaign she uses that has people recognizing her in the grocery store, the criteria she uses to successfully select new and experienced agents for her team, the conversation she has with agents who find themselves stuck that gets them moving again, and what she does in her newsletter that has people who aren’t even her client (yet) signing up to receive it.   Be sure to check out our show notes at  www.staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Instagram: @jdreteam   0:00     Introduction 1:15     Jen’s business bio 4:02     What led you to build a team?       5:49     What is your recruiting strategy

Most of us have never been taught that our net worth would be intimately tied to our network—that the relationships we should nurture will enrich our personal and professional lives in ways we’d never expect. So today, we’re going to address this essential life skill. We’re providing 7 tips for how to start building a network of professional contacts that will benefit you personally and professionally long into the future. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Blog: Get to Know Your Clients with the F.O.R.D. Method - https://bit.ly/3Ppm1po   0:00     Introduction 2:21     The nature of a business network 3:21     Benefits of a strong business network 4:34     Tip 1: Look for people who will help your career 5:43     Tip 2: Make friends, not connections 6:39     Tip 3: Tap people you already know 8:13     Tip 4: Join alumni club 9:12     Tip 5: Help others first 10:30   Tip 6: Get social 12:

In her book, The Truth about Digital Marketing for Financial Advisors: How to Create a Magnetic, Authentic Brand That Unlocks Unparalleled Growth for Your Firm, Kristin Shea encourages financial advisors to remember that people do business with people, and to connect, add value, and engage with their clients in a way that is authentic to them and creates an amazing experience for their clients. Listen to her interview and discover the nature of “magnetic authenticity” and why it works to attract and repel potential clients (and why that’s okay), the damaging consequences of scaling a business to be too large, and the reason you should ignore the computer algorithms in favor of the human algorithm. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Download the first two chapters of Kristin's book here: www.truthaboutdm.com/earlychapters/ The Truth about Digital Marketing for Financial Advisors: How to C

Your job as a leader or manager is to provide your people with the opportunity and resources they need to succeed. In today’s Silver Dollar episode, we discuss how you can provide those opportunities and resources—and do it in a way that is also motivational! The keys are to provide the right task (we explain the two types of tasks), to the right person (it helps to know if they are intrinsically or extrinsically motivated), with the right type of reward (the wrong reward can work against you). You’ll get some real-world examples of how to apply what we’ve discovered to the workplace. Follow their lead, and you’ll reap the benefits of having more productive and happier team members.  You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Drive: The Surprising Truth About What Motivates Us by Daniel Pink - https://amzn.to/3z9Md1N   0:00     Introduction 1:26     Extrinsic vs. intrinsic motivation 2:17     5

Michael Hellickson is a top-rated coach whose clients are guaranteed to double their income, or he gives them their money back. Michael joins the Stay Paid pals to about the fantastic opportunities that await eager and disciplined agents during this crazy market. Listen and among the things you’ll find out are: the 3 strategic moves independent agents and brokers need to make now to pull ahead in this economy, the unbeatable “rule of 3” follow-up formula that gets leads to convert, why relying solely on referrals for new business is a recipe for disaster, and the single question you need to ask before hiring any business coach. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.    Connect | Resources Text the words Club Wealth to 727-287-5993 and receive a list of the top 17 lead sources. Club Wealth Real Estate Agent Mastermind on Facebook   0:00     Introduction 2:10     Michael’s business bio 2:54     The mark

Motivation is a hugely popular topic. There are self-help books galore, YouTube videos with thousands of clicks that promote stories of inspiration, and motivational speakers who get paid big money to speak to packed theaters. In today’s Silver Dollar episode, we’re talking about the different sources of motivation. Even more important, we discuss what you can do to improve your circumstances both professionally and personally once you discover what motivates you. Don’t forget to check out our show notes for details not included in the episode. Visit www.staypaidpodcast.com.    Connect | Resources From Leadership IQ: Quiz: What Motivates You? - https://bit.ly/2FNFwIV From Sprout:  Extrinsic vs. Intrinsic Motivation - https://bit.ly/3P9MSFB   0:00     Introduction 0:51     Popular interest in motivation 2:07     Definition of motivation       2:27     Intrinsic and extrinsic motivation 3:34     Personal reflections on motivation 4:40     The need for balance 5:52     5 motivational types 7:11     What motivate

Having been a financial advisor, Jon Randall now coaches advisors and other professionals that retention is a growth strategy. In his book, Attract More Clients, Better Clients: The Art and Science of Marketing Your Business, Jon explains how service professionals like advisors, real estate agents, and others can grow their businesses faster, easier, and with less expense by doing more business with fewer clients. During his interview, he shares what he teaches others, including how one change can increase the likelihood of a client referral from 4% to 94%! Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Book: Attract More Clients, Better Clients: The Art and Science of Marketing Your Business - https://amzn.to/3nJOjPh Website: https://dynamicdirections-d2.com/  Facebook: Jon Randall's Inner Circle - https://bit.ly/3RfSxf9   0:00     Introduction 1:33     Jon’s business bio 3:55     The quickest path to new

Image having 100% confidence that if you were to use one subject line vs. another, you’d be assured a higher open rate . . . well, imagine no more. We’ve got the secrets, and we’re giving them away. In this week’s Silver Dollar episode, we review the results of 10 email subject line tests that will forever change the way you write your emails. And, as always, you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources 14 Research-Backed Ways to Split Test Your Subject Line for a Higher Open Rate - https://bit.ly/3OFW4lm   0:00     Introduction 3:00     How email subject line split tests work 3:40     Test 1: Name vs. No name 5:27     Test 2: First person vs. Second person 6:34     Test 3: Urgency vs. No urgency 7:38     Test 4: Longer vs. Shorter 9:30     Test 5: Emoji vs. No emoji 11:37   Test 6: Capitalization vs. No capitalization 12:30   Test 7: Exclamation points vs. No exclamation points 14:07   Test 8: Am

This week’s guest is Brandon Hegg. Brandon has more than 15 years’ experience in sales production, leadership, and coaching. He especially enjoys working with new financial advisors to shorten their time to productivity. During his interview, you’ll discover all the details of Brandon’s IPA system for incorporating referral discussions into regular conversation and a super creative way to thank clients for referrals that immediately endears you to your client and the person referred. Plus, he explains how to get better client responses and more business with one key question.    You can also get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Email: brandon@dynamicedirections-d2.com LinkedIn: Brandon Hegg  Cell phone: 612-271-5536   0:00     Introduction 1:41     Brandon’s business bio 3:28     A better way to ask for referrals (IPA) 4:55     Improve 6:14     Set the expectation 6:54     Praise 8:27     Ask 9:02

The most successful people in business (people like Warren Buffet, Bill Gates, and their ilk) have an incredible ability to be highly productive. It’s not because they are super intelligent; it’s because they are able to focus on managing their day. In today’s Silver Dollar episode, we explain some of the techniques we can all use to reap the benefits of taking control of our days, rather than letting our days get out of control. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Blog: 5 Simple Time-Management Strategies for Real Estate Agents - https://bit.ly/3bCV6Hy   0:00     Introduction 0:54     How do you manage your day? 2:18     Decide what you care about and what’s important 3:16     List, prioritize, and bucket tasks 4:18     Time blocking 6:45     Task batching 8:12     Day themes 9:36     Measure your results 11:46   Benefits of time management strategies 13:28   Action Item   To learn how t

Dawn Myers is an effective broker/manager who helps agents succeed in the individual, small group, and Medicare spaces. Her most consistent advice to newer agents trying to win clients—especially seniors—is to do something different. It’s that approach that has made her an advocate of grassroots marketing. And the stories she shares demonstrate that it works! Listen to our highly enjoyable conversation where we ask Dawn a wide range of questions about topics that include lead generation, partnering with other businesses, motivating a team of agents, the opportunities in insurance right now, and the game-changing shift to providing value. Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources dawn.myers@ritterim.com      0:00     Introduction 2:45     Dawn’s business bio 5:24     What do you look for when recruiting agents? 6:30     What do you do to generate leads? 8:25     Being a reso

Did you know that 85% of consumers prefer text over calls and emails? Regardless of your preference, that’s an important number to know. In this Silver Dollar episode, we share our list of the four most important groups you should be texting today. We’re also providing examples of what to say that will reinforce relationships and move your business forward. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources It’s the season for summer travel! Deliver these FREE printable flight checklists during client pop-bys. Be a ninja at nurturing relationships and use the list as inspiration for memorable gifts you can attach that will make your clients’ flights relaxing and enjoyable. - https://remindermedia.com/printables/flight-checklist-tags/     0:00     Introduction 1:06     Convenience and appeal of texting 1:39     Text your database 2:05     Ideas for texting your database (5-for-5 strategy) 5:19     Text y

Chris Smith is the co-founder of Curaytor, a real estate online marketing platform, and is considered to be one of the most influential thought leaders in how agents can use digital marketing to attract leads. During this week’s episode, Chris offers our listeners thought-provoking and expert advice on a wide range of topics, including: the biggest challenge facing agents (that’s going to get even more challenging!), how to attract leads with Instagram and TikTok, must-have tech for the modern agent, and how to get his Billion Dollar Sales Script! You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Billion Dollar Sales Script: https://www.theconversioncode.com/  Book: The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd ed) - https://amzn.to/3zHr67B Book: Exactly What to Say: For Real Estate Agents - https://amzn.to/3zH4rrR Book: The Millionaire Real Estate Agent: It's Not About the

One of the greatest challenges leaders face is their ability to hold others (and themselves) accountable. It can be uncomfortable for a lot of people, but if you focus on 6 key areas we discuss, you will start getting the results that you need while still maintaining your relationships with your team. Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE Father's Day Gift Card Holders: Mail or drop off this Father's Day gift to your clients with a small gift card attached! - https://bit.ly/3tuSDFm Harvard Business Review: The Right Way to Hold People Accountable - https://bit.ly/3tuT4iY     0:00     Introduction 0:58     What does it mean to hold someone accountable? 2:05     Why accountability requires a process 3:04     Set clear expectations for employees 4:45     Ensure employees have talent and resources 6:28     Establish clear measures 8:45     Provide clear, direct, frequent, and honest feedback 12:29