Stay Paid

Some of the most critical information you can have about your industry and your own local market is what your competitors are doing. After all, if they’re pulling prospects away from you, then you’d like to know how they’re doing it so you can plan your counteroffensive! In today’s Silver Dollar episode, we’re describing 6 awesome tactics you can use to spy on your competition to figure out what marketing strategies are working for them, and then use the same to your own advantage. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Ahrefs Backlink Checker Meta Ad Library (aka Facebook Ad Library) Similarweb 0:00     Introduction 1:20     Meta Ad Library: see Facebook ads 0:00     SimilarWeb.com: tons of info on company, web traffic, audience interests, channels 0:00     YouTube ads: save and study ad videos 9:07     Get retargeted 9:32     Check backlinks 11:09   Additional grassroot efforts 13:02   Act

This week, Sean Carpenter joins the Stay Paid pals to discuss the changing real estate market, the various ways agents can effectively reach out to their clients, and what goes into building a high level of trust among clients and prospects. Hear Sean talk about why the clients you’ve served in the last 12 months (LTM) are your best source of new deals and commissions, how to promote the six channels agents in today’s environment must use to stay in front of their audience, how to use a simple formula that will ensure you have 420 touches with clients every month and with minimal effort. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: @seancarp Blog: carpscorner.net Website: SeanCarpenter.com 0:00     Introduction 3:02     Sean’s backstory 4:51     Practicing the basics     7:15     Advice to agents in a changing market     9:17     The 6 channels of communication 12:53   Easily implement 6 c

You know how important building a rapport with a potential client is—fail at this, and the chances of moving forward are close to none. And critical to being able to build a good rapport is making a positive first impression. In today’s Silver Dollar episode, we share information we’ve gathered about how first impressions work in the brain, what people are judging in those first moments of meeting you, and the seven aspects of your body language that you can monitor and adjust to make a great first impression. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Article: Why First Impressions Stick: And What You Can Do About It 0:00     Introduction 0:43     Instant likeability 1:42     The triune brain 3:07     Why first impressions stick 5:44     Tip #1: Adjust your attitude/facial expression 6:46     Tip #2: Stand tall 8:45     Tip #3: Smile slowly 9:20     Tip #4: Make eye contact 9:46     Tip #5: Activ

Receiving gifts is something that many clients expect around the holidays—we’re simply conditioned to it. But it makes it hard for a business to stand out, which is a big part of why organizations send gifts in the first place. In today’s episode, we’re speaking with John Ruhlin, author of Giftology, about how you can use meaningful gifts to build strong relationships and leave lasting impressions that the deep pockets of Goliath-size companies can’t touch.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention   0:00     Introduction  2:09     John’s backstory  4:01     The lesson that changed John’s life  7:15     Systematizing the unexpected  12:03   The follow-up strategy  16:02   Gifts are strategic investments  18:15   Recommended frequency for giving gifts  18:44   The power of

It’s so easy for those who work on commissions to focus on what’s important to them: making the next sale, pushing the features and benefits, and overcoming objections. It’s also easy to understand why it happens: making the sale is what pays the bills. But as we discuss how to build rapport with leads and prospects, the key to making more sales is to stop thinking about making the sale. In today’s Silver Dollar we talk about four ways you can tactically build rapport with your audience and start them down the path of knowing, liking, and trusting you.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Recordings: Live Calls with Leads featuring Stephen Acree (from our Facebook Ads Service)  0:00     Introduction  1:35     Tip 1: Match and mirror  3:26     Tip 2: Listen actively  5:26     Tip 3. Focus on needs  7:27     Tip 4: Find common experiences  10:47   Action Item 

Many professional real estate agents start their careers by joining a team. After a few years, they might build their own team. Typically, these agents are associated with big-box brokers. This week’s guest is Tim Garrity, and he took a different route. Tim wanted to run things his way. Listen to the episode and discover: The strategy Tim used to build his client base and grow from 10 to 40 agents and $10M to $40M in volume, the 3 steps he takes to ensure agents can be productive and accountable, and the distinctive content strategy he’s been using since the beginning to generate leads.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: The Only 3 Real Estate Content Ideas You'll Ever Need   0:00     Introduction  1:55     Tim’s backstory  4:14     What were the early years like?  7:41     Why did you decide to become a broker?  10:39   What is your strategy for recruiting agents?  12:44   What

Today, we’re sharing a story about what happened at our company, ReminderMedia, a while back and how Luke (our president) missed a few things about leadership that quickly led to 17 salespeople quitting. If you can take something valuable away from our story, then airing our dirty laundry will have been worth it. When you listen, you’ll discover the 4 pillars of leadership leaders must uphold to earn the respect and allegiance of their followers and move their businesses forward, why a leader’s vision is doomed to fail if followers don’t get an answer to one important question, and the one thing leaders most often fail to do because they lack internal integrity.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: Here’s How to Prepare Your Salespeople for Leadership Roles [Updated]  Your Very Own Professional Publication: remindermedia.com/branded-magazines/    0:00     Introduction  0:10     Two

John G. Miller, the author of QBQ!: The Question Behind the Question and this week’s guest on Stay Paid, reports that the #1 problem facing corporate America—according to the people in corporate America—is a lack of personal accountability. However, the real problem (as John sees it) is that very few people associate the word personal in personal accountability with their own person. Seems that whatever the problem, it’s always someone else’s fault.  Well, it’s not—this time, it really is about you.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Website: QBQ.com  Book: QBQ!:The Question Behind the Question  Book: Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ!  Book: Raising Accountable Kids: How to Be an Outstanding Parent Using the Power of Personal Accountability  We are a participant in the Amazon Services LLC Associates Program, an advertising program d

When you consider that 70% of consumers use the business they think of first, you quickly realize that it’s imperative for service professionals in all types of industries to do what they can to mitigate the risk of being forgotten. In this episode, we briefly talk about how memory and forgetting work, and then go through 7 traits and behaviors that researchers say will make you more memorable.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: The Science of How to Be a Memorable Service Professional  Free E-book: The Relationship Marketer’s Guide to Branding    TIMESTAMPS  0:00     Introduction  1:13     What is memory?  1:54     Why do we forget?  3:38     #1: Optimism  5:18     #2: Reliability, trustworthiness, responsibility  6:29     #3: Tenacity  7:33     #4: Self-confidence  8:16     #5: Respectfulness  9:07     #6: Interpersonal connectedness  9:47     #7: Resilience  12:27   Act

Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Instagram and all social media platforms: @brock11johnson    TIMESTAMPS  0:00     Introduction  1:45     Brock’s backstory  4:20     Great strategy for recording content  5:39     Repurposing content  8:10     Attracting followers: Explorer Page, saves, shares  10:05   Including a CTA: experiment  14:24   2 key ti

In addition to being a highly successful real estate agent, Ed Stulak has made a name for himself as a powerhouse social media marketing master. Since the beginning of the year, he’s closed 113 transactions primarily sourced from Instagram. As part of our Real Estate Leaders series, we ask Ed for his opinions on where the real estate market is headed, how agents should be adapting to its changes, what causes so many agents to fail so quickly, and what can be done to slow the bleeding. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Ed on Instagram and all social media: @edstulak 0:00     Introduction 0:58     Ed’s  backstory 1:37     Where is the industry headed and how should agents adapt? 3:18     What is the most neglected marketing strategy?     5:52     Why do agents fail so early in their careers? 7:17     Thoughts about realistic expectations and needed training 9:21     Should agent

You might consider direct response marketing and branding to be two sides of the same coin—and you wouldn’t be wrong. But do you know when to use which strategy? And why? In today’s Silver Dollar episode, Luke and I discuss the differences between these distinct marketing strategies and when you might lean more heavily on one versus the other.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  FREE e-book: The Relationship Marketer's Guide to Branding  Special offer: staypaidpodcast.com/offer  0:00     Introduction  0:43     Fast money vs. big money  2:07     Direct response marketing: defined and explained  3:05     Examples of direct response marketing  3:36     Tangible vs. intangible ROI  4:20     Typical ROI of direct response marketing  6:07     Branding: defined and explained  7:05     Examples of branding  9:19     5 steps to building a brand  10:27   Benefits of branding  11:24   When y

When Jay Falconio was hired by Remco Insurance Services to oversee operations and human resources, he was instructed to grow what was essentially a mom and pop commercial insurance business. Jay had transitioned from a career in hospitality, and he didn’t know a thing about his new industry. But he knew about people and how to treat them well, so, Joe did what he knew best. He found local talent to whom he gave time, attention, and guidance. He got to know employees as people outside of work, and they, in turn, bought into the culture at Remco. Listen and discover what it looks like to treat your employees and customers as if they were family and how you can balance accountability with caring.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Call Jay direct: 267-346-0202  Social media: @remcoinsuranceservices  Blog: Get to Know Your Clients with the F.O.R.D. Method  Blog: The Science of How t

Closing out the year strong isn’t just about executing the present; it’s also about planning for the future. Now is the best time to get clear on your goals and design a plan that will get you to where you want to be without guessing what to do next. When you listen, you’ll find out the 3 steps you need to take to create a complete strategic plan; a simple formula to reverse engineer your goals and discover exactly what to do every month to hit them; and why so many projects die despite being steps away from completion, plus what you can do to prevent it from happening to you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals FREE webinar: Your 2022 Marketing Plan: A Step-by-Step Approach to Success 0:00     Introduction 1:40     The importance of having a strategic plan     2:24     What is strategic planning? 2:49     Visualize the future 4:10     Too

Joe Kampert is one-half of the father and son team that founded Redwood Agency Group in Austin, Texas, where agents in all parts of the country service clients with all types of insurance needs. Joe joins the Stay Paid pals to talk about The Insurance Syndicate, a private Facebook Group that aims to disrupt the insurance industry. Members are engaged, and they’re all about helping each other with full transparency about what works. Listen to Joe talk about how he’s changing the face of the insurance industry by bringing insurance agents together; his attitude about failing when scaling a business, and why caring about people is never the wrong strategy; his thoughts about how you meet the needs of a diverse, online audience; and how he recruits agents and converts prospects by focusing on opportunities and not products. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Facebook Group: The Insurance Syndic

The holidays will be here soon

Matt Abrahams is the author of Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting, which is now in it’s third edition. In this episode, Matt offers some great suggestions that have been academically validated to reduce a speaker’s anxiety and increase their confidence. You can use them whether your speaking to a crowd, in a meeting, or on Zoom. But more than this, he shares some really neat information about the power of words to influence how people act, how you can vary your voice without even thinking about it, and why the Q&A portion of a presentation is yours to own if you keep one simple idea in mind.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Books:  Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting  Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck  Improv Wisdom: Don't Prepare, Jus

Arielle Thomas, the producer of Stay Paid, keeps our TikTok full of fresh and engaging content. In today’s episode, Arielle is sharing 6 tools that have helped attract 50K followers to our TikTok in only 3 months. Join us and you’ll hear a piece of advice that contradicts everything we typically say about content, a brilliant hack for people who hate appearing on video that will draw in viewers, and the preferred content format that will have platforms pushing your content. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Stay Paid on TikTok: @staypaid_podcast Free images: https://www.pexels.com/   Video editors https://www.veed.io/ https://bigvu.tv/   Remove watermark https://snaptik.app/en  https://instafinsta.com/   Search for paid video editors and other freelancers on: https://www.fiverr.com/ https://www.upwork.com/    0:00     Introduction 2:11     Tip #1: Stay general       3:03     Tell stories

Agree with her or not, you’ve got to respect Vanessa Saunders. She’s the founder, CEO, and principal broker of Global Property Systems Real Estate, a company that has a presence on 3 continents. Last year, they grossed $300M! A highly intelligent woman with a wealth of experience, Vanessa has some passionate opinions about the business model of mega brokerages, which she believes encourages agents to ignore the most critical aspect of real estate. But she’s also super excited about blockchain and cryptocurrency and how they are rapidly changing the way agents are doing business. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: bio.site/globalpropertysystems    0:00     Introduction 0:58     Vanessa’s business bio 2:54     The industry’s future: Mega brokers 5:08     The industry’s future: Innovation 5:48     Are all real estate transactions headed for crypto? 7:18     Story of first crypto tr

In today’s Silver Dollar episode, we’re going over the importance of having a sales playbook. If you already have a sales book, then great! But it’s likely that you’re missing at least one or two pieces that would make it a super valuable resource for you and your team. Don’t have a sales playbook? No worries because we’re giving you a blueprint that should make putting one together a straightforward process. Putting together a book that essentially spells out everything about your sales process is a time-consuming task, BUT you’ll have a valuable resource that will help ensure you increase your conversion rate, win more deals, and add to your bottom line.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Download: FREE follow-up call scripts - https://bit.ly/3SWqiTu   0:00     Introduction 0:26     What is a sales playbook?    1:56     The value in having a sales playbook       4:14     Include in a