Stay Paid

No one can predict with certainty which Instagram reels are going to take off. Even so, the insiders at Instagram have identified four production tips that will give your videos an edge over others. In this episode, we discuss these tips, along with a few of our own, in detail with examples to help illustrate how to implement them. Listen to discover two ways you can make your Instagram reels more relatable to your audience, four tips you should be using to make creating reels easier (including one that will encourage Instagram to promote yours), and more hacks and tools we use at Stay Paid to improve our production quality that you can easily use to popularize your reels too. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Check out our reels and model what works! Instagram: @staypaidpodcast TikTok: @staypaid_podcast To add captions to your reels, try captions.ai   0:00     Introduction 1:14     Inst

Erin Botsford is the founder and CEO of The Advisor Authority and the developer of the Elite Advisor Success System. As an advisor, she has been named to every category of Barron’s Top 100, and she’s the author of Seven Figure Firm: How to Build a Financial Services Business that Grows Itself. Our conversation with Erin focuses on two topics: her strategies for attracting prospects< and what she does to close every deal at the initial meeting. The first involves fully understanding and communicating her value proposition. (There’s a huge lesson here.) The second involves “disturbing” those at the table. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Get your free copy of Erin’s book, Seven Figure Firm: How to Build a Financial Services Business that Grows Itself, at com Register for webinar: com/unforgettablewebinar

Jumping off the numerous studies that have shown how practicing gratitude positively affects feelings of happiness and improves our physical health, today’s Silver Dollar episode is about how you can shift your focus from lamenting about what you may lack to being grateful for what you do have. We offer four ways you can think deeply about all that is good in your life—no matter how hard it may seem in the moment. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Article: “Giving Thanks Can Make You Happier” Book: The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) Purchase Stay Paid swag   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Michael Snow is a managing broker with Pearson Smith Realty in northern Virginia. He’s a masterful prospector and spends most of his time coaching approximately 1,000 agents on how to attract and find new leads. We asked him to share with us what he’s telling them as they head into 2023. Listen to Michael’s interview to find out the three-part plan for success that he has all his agents implement, understand why he is an enthusiastic fan of hosting open houses and how you can approach agents to run theirs, and discover the necessary steps to getting the maximum ROI from online leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Reach out to Michael via email: snow@pearsonsmithrealty.com   0:00     Introduction 2:18     Michael’s backstory 6:24     #1: Define categories of lead generation     7:33     #2: Write a detailed business plan 8:45     #3: Create a detailed schedule 10:46   Figuring out your

Steve Guilfoile is one of the best relationship builders we’ve ever met. About a year ago, he and his business partner, Shane Shafer, talked with us about how they successfully built AffordaCare Insurance by providing value to potential customers before ever asking for their business. But as with every business, there were bumps along the way. Listen to Steve’s interview to discover why focusing on your goal may not be the best approach to reaching it (and what you should focus on instead), find a new way to think about and integrate failure into your processes, and hear some of the best advice for 2023 that will help you determine your priorities. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Power of One More: The Ultimate Guide to Happiness and Success   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to ea

Whether you listen to Sherri Somers for the video marketing strategy she used to launch her career as an insurance agent, the advice she gives her coaching students on finding their purpose, or the unique perspective she has as a woman and mom working in the insurance industry, you will walk away inspired by her story, energy, and resolve. Listen to her interview to find out the video marketing strategy she utilizes to save her time and attract rather than chase prospects, learn about her straightforward approach to discovering your “why” and defining your brand, and understand the advantages of remaining true to your authentic self. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: joinsherri.com 0:00     Introduction 1:51     Sherri’s backstory 6:53     Look for evidence of success 9:06     Time-saving approach to video marketing 11:15   Being a woman in the insurance industry 14:00   Video str

We understand that coming up with what to say in your emails to clients isn’t always easy. That’s why in this week’s Silver Dollar episode of Stay Paid, we encourage you to think about your emails as small chunks of useful information from which you already have stockpiles to choose. We also share five ways to approach these topics and turn them into must-read emails your clients will want to pore over, use, and save. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE: Best Practices for Email Marketing. Done well, email can be the cornerstone of a digital marketing strategy that generates leads and builds relationships. Click the link to print this handy guide of nine email tips and hang it in your workspace. 0:00     Introduction 0:31     Email and content marketing 1:57     Email #1: market and industry updates 4:52     Email #2: local events and community news 6:40     Email #3: “The Ask;” types

There are many entrepreneurs who have fantastic ideas they want to make real and would jump at the chance to launch a new venture or expand a current business. Unfortunately, they’re often held back because they lack the capital needed to make it happen. Brad Blazar, this week’s Stay Paid guest, has spent his career getting other people to foot the bill for his ideas. During his interview, he talks about how ordinary people can find investors who want to make their money work for them. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Books by Brad Blazar: On the Wings of Eagles: Learning to Soar in Life Put Some Thrive in Your Hive: Unlocking Potential in Any Organization Winning at the Capital Game: Using Other People's Money (OPM) to Build Wealth We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee

We want to make things a little better for as many people as possible, so this week’s Silver Dollar episode is devoted to helping people help themselves with guidance on how they can improve their mindset. We’re not experts, but we are knowledgeable about taking action. We believe taking action is the only way to improve any situation, including creating a more positive mindset. Listen as we share several practical actions that will elevate your mind, body, and spirit and help you overcome whatever challenges you face. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Insurance Syndicate The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) The Purpose-Driven Life Mindset: Changing The Way You think To Fulfil Your Potential

In speaking with Katie Day, today’s Stay Paid guest, we were struck by her matter-of-fact approach to running her real estate business. Hers is an understated success story. Essentially, it is a tale of an entrepreneur who has built a business by adhering to fundamentally sound principles on a consistent basis. During her interview, she talks about two of these essentials: posting a variety of content to social media at a sustainable cadence, and maintaining consistently applied standards. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Katie on Instagram at movemetotx Katie’s recommended books: White Collar Warrior: Lessons for Sales Professionals from America's Military Elite Exactly What to Say: Your Personal Guide to the Mastery of Magic Words We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to ear

In this week’s Silver Dollar edition of Stay Paid, we suggest five types of technology that real estate agents and, with some modification, all service professionals should add to their toolbox. These technologies will increase your efficiency and, if not already in place, likely point to some areas of your business where you could be more effective. Listen to hear about which of the five types of technology you need to give first priority to installing, discover a key feature you should look for in any system you buy, and find out the feature missing from your content that, if added, would make it 50% more likely to appear on page one of Google. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog post: Top 3 Ways Real Estate Agents Can Leverage Technology Blog post: Get to Know Your Clients with the F.O.R.D. Method Resources mentioned in this episode:   Follow Up Boss LionDesk Wise Agent Redtail Mi

This week’s guest on Stay Paid is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha’s a 7-figure producer now, but when she started out, she couldn’t meet her bills. She had so little that when her husband bought a $1 McDonald’s cheeseburger with some found change, they had a huge argument. How she pulled herself up might sound like a hero’s story, but Letisha credits her eventual success to her adoption of an “I’ve got to make this work” mentality. As you listen to her interview, you’ll hear example after example of how taking action leads to progress—proving (once again) that the fundamentals are fundamental for a reason. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How Independent Insurance Agents Can Increase Service and Lines of Coverage 0:00     Introduction 1:43     Letisha’s backstory 3:58     What you do when you have no money and no leads 5:27

Downturn, adjustment, correction, shift—whatever you call it, the current real estate market is certainly interesting. During this time, there are agents who are playing a wait-and-see game . . . and that’s too bad. In today’s Silver Dollar episode, we talk about why right now is the opportune time to double down on four activities you need to start doing today—because when the dust settles, proactive agents are going to come out on top. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: Getting Started with Relationship Marketing FREE KPI & Budget Tracker 0:00     Introduction 0:41     Why you want to describe the market as “interesting” 1:20     Be the educator, the trusted advisor 3:33     Double down on the fundamentals 7:16     Manage cash flow | Lead with revenue 8:46     Increase your lead generation           11:57   Action Item

This week on Stay Paid, we talk with Neema Bardi, the founder and CEO of Atllas, Inc. His mission is to empower agents with technology and innovative business models—and he’s delivering big time. In addition to sharing his journey and success as one of the youngest brokers in California, Neema describes the hottest new feature on Atllas’s comprehensive dashboard: a free tool for running open houses that is so successful at changing the game that Atllas secured 2,000 new users in only six weeks. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources OpenHome tool: ai Message Neema on Instagram: @Neema_Bardi Search for lease listings: com Search for virtual assistants: Upwork The book that put Neema on his path: Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not! We are a participant in the Amazon Services LLC Associates Program, an advertising program designed

Talking with the people in your sphere or circle of influence is one of the easiest conversations to have if you assume the proper mindset. In this Silver Dollar episode, we illustrate 3 tips for calling your sphere. The first eliminates the #1 reason why people find it so hard to call their sphere. The second enables you to have conversations you and they will enjoy. And the third removes all awkwardness when calling someone you should have called a long time ago. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: Getting Started with Relationship Marketing 0:00     Introduction 0:56     Go into the call with the proper mindset 2:29     Have relational conversations: F.O.R.D. 5:09     What to say when you haven’t called in a while 6:38     Calls establish familiarity; familiarity breeds trust 8:00     Don’t be afraid to ask for referrals 13:36   Action Item  

Johnny Nitafan may only be 21 years old, but his story and unbeatable drive to simply keep going will inspire anyone who’s hit a bump in the road, or perhaps already crashed, and has thought about giving up. After numerous failures, Johnny is crushing it as an insurance agent, having written $125,000 in business in 45 days. During his interview, Johnny tells the incredible story of his journey. He also reveals his prospecting strategy and the massive action he continues to take to drive business. Most inspiring is his willingness to be vulnerable and share the details of the hardships he’s endured to get to where he is today. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Social media: Search JohnnyNitafan1 Podcast on YouTube: From Unknown to Unforgettable 0:00     Introduction 2:17     Johnny’s backstory 7:22     Johnny’s move into insurance 8:23     Preparation is key to door knocking and cold call

Hiring salespeople is one of the most important things business owners do. You need to make sure you put the right people in the seat because if you don’t, then you’ve wasted precious resources and put the future security of your business at risk. Is there a way to be certain that the person you’ve decided to interview has what it takes when it comes to the close? In this episode, we share the four traits that have produced the best sales hires for our multi-million-dollar business. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources E-book: The Ultimate Rookie Year Guide. Help your new real estate agents get off on the right foot. Share this e-book with them and set them up for success. Lead magnet: Tailgating season is here! Download our free football tailgating pack, add it to your site as a lead magnet, and collect the email addresses of people who download it. Or, send it to the football fans in your

Jeremias “JMan” Maneiro crushed his first year in real estate with 43 transactions. How’d he do it? By door knocking, pursuing expired listings, and winning over FSBOs. During this week’s Stay Paid interview, Jeremias shares his advice for prospecting and creating videos that have won him thousands of followers on social media. Listen and hear why adversity in the market can be a boon to the professional real estate agent, discover a killer move that blows away every FSBO objection, and find out the most important tip for shooting videos regardless of your experience. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: com Social media: jmanspeaks 0:00     Introduction 1:13     Jeremias’ backstory 2:00     Advice for agents during this market 2:59     FSBOs and door knocking tips 5:21     Staying in touch with clients 6:16     Advice for creating videos 8:55     Thoughts about social media platfo

In 2004, Google implemented local SEO to give local companies a shot at competing with their national competitors. If a search indicated a geographic intent such as a search for a real estate agent, restaurant, roofer, plumber, or doctor, Google and other top search engines made local results more visible to users. In today’s Silver Dollar episode, we’re talking about why local SEO is important to your business, and how you can optimize your Google business page so that you rank as high as possible to get featured in the Google Pac. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: How Agents Can Increase Brand Awareness with Local SEO 0:00     Introduction 1:06     Why local SEO matters 1:46     What local SEO is and how it works 3:28     Create a Google business page 4:33     3 ways people will find your business 6:03     Optimize tip #1: Primary  business category 6:28     Optimize tip #2: Inclu

We’re super excited because not only is this Silver Dollar episode of Stay Paid airing on Halloween, it’s also our 400th episode! Today, we discuss the four critically important and most lucrative groups of people you need to be calling right now and before the holidays to stand out, reconnect, and set the tone for future calls and business in the coming new year. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download all of our FREE CALL SCRIPTS when you click here. 0:00     Introduction 2:14     Group 1: Prospects 3:02     The best mindset for calling prospects     3:52     The numbers don’t lie: Baylor U study     4:40     Tip: Call old leads 5:22     Best times to call 5:51     Tip: Watch cold calls on YouTube 6:39     Group 2: Past clients 7:19     Why you must ask for referrals 8:21     5 reasons to call past clients 10:03   Group 3: Vendor referral partners 10:48   How to identify vendor referr