Saas Marketing Insights

From starting as a tech recruiter in 2008, Anthony Kennada quickly switched into marketing and hasn't looked back since. Now as CMO of Gainsight he has been instrumental in shaping the customer success category using a combination of brand, content and community marketing.

Jason Reichl, Co-Founder and CEO of subscription based revenue operations consultancy Go Nimbly is on a mission to break down the operational silos that still exist between Sales, Marketing and Customer Success, and explains how these functions can be effectively outsourced.

Starting out after college as a concert technician, Megan Tobin is now a veteran tech marketer and VP of marketing at enterprise email creation platform, Dyspatch by Sendwithus. She shares her thoughts on developments in SaaS marketing and transactional email systems.

From starting out as an English Teacher in the Bronx with no experience in marketing, Hailey Friedman progressed through a series of marketing roles before landing at Improvado helping to solve a common marketing problem: aggregating all marketing data from multiple channels into a single platform.

Virtual agency owner Jeremiah Smith of SimpleTiger outlines how he shifted his business' focus from 'SEO for everybody' to specializing in SEO for SaaS.

It's unlikely you have ever heard of Appreciation Engine yet 64% of the music industry use the customer insights engine to understand customers and music fans. Co-Founder and CMO Annabel Youens explains how the SaaS platform works and their plans for the gaming industry and beyond.

With experience running search and paid social campaigns for SaaS companies in Europe, Australia and North America, Duane Brown of Take Some Risk chats about what he has learned about marketing SaaS, and how it differs from e-commerce marketing.

Nadia Tatlow, General Manger of Shift app at Redbrick, outlines how she went about launching the product on Product Hunt and driving traffic through Google and Facebook.

Angela Heald joined SaaS booking software company Checkfront three years ago with a mandate to build a marketing department. How did she go about building her team, and what did she learn in the process?

In 2010 Jason Morehouse and his fellow Co-Founder Grant Jurgeneit started moonlighting on an idea for an online booking system. They had no money to spend on marketing so they concentrated on understanding customers' needs. If he could go back and do it all again, what would Jason do differently?

Since leaving Moz in February of this year, Rand Fishkin, along with fellow his SparkToro Co-Founder Casey Henry, have been busy building an "exceptionally viable product"; a customer discovery search engine for marketers. Learn about the problem they're ultimately planning to solve as well as the free products they have already launched.

In less than two years Paula Hingley has pivoted from full time chef with no experience in either marketing or the technology sector to becoming marketing manager at location based SaaS social media platform Echosec. How did she make the transition,  what has she learned along the way, and what is she still looking to learn?

Owen Matthews grew up around startups, started his first software business before leaving School, sold it and went on to join his family's firm, Wesley Clover, investing in and growing tech companies. As an investor he has an informed opinion about SaaS marketing and digital customer acquisition based on more than 20 years' experience in international markets.

You've probably never heard of Trusty Ox Systems, and that's fine with its CEO, Barry Larson. The company currently operates three separate SaaS businesses in specific niches that benefit from their expertise in creating mobile solutions that integrate with customers' systems and processes. And like many SaaS companies, Trusty Ox sees a lot of potential with voice and AI.

Three years ago Kumaran Veluppillai attended the very first SaaStock event in Dublin as a SaaS marketer looking for an opportunity. Little did he know that he would end up co-founding the event and working with his team to quadruple its attendees. What has he learned about marketing and the European SaaS scene along the way?

With over 37,000 customers and more than $47m in annual revenue, what next for SEO software Moz? CEO Sarah Bird outlines how Moz got started and where it's going, as well as insights into the values and culture that make the brand still one of the most trusted in its space.

Leadfeeder is making big waves in the website visitor identification market. Head of Marketing, Christina Hall, explains how the company is competing and winning customers in an already crowded marketplace.

After years of managing marketing budgets at IBM and Nuance, 'nerd CMO' Peter Mahoney decided to finally solve the spreadsheet hell experienced by many marketers and create a cloud based solution for managing marketing budgets. The result is Plannuh.

Starting out as an audio engineer did nothing to prepare Mark Henderson for a job with software giant Intuit. More than a decade later and the self-confessed data nerd is now CEO of project management SaaS company Flow. Mark reveals how insights into data analysis, marketing attribution, innovation and customer alignment are now paying off for Flow.

A early lesson in platform dependency forced a fledgling startup to pivot from social media promotions to customer referral software platform in just 5 days. Co-founder and CEO Will Fraser reveals the next evolution for SaaSquatch: how to automate marketing throughout the customer lifecycle.