Saas Marketing Insights

Kimia Hamidi is Co-founder of rapidly growing content automation SaaS company Ghostit. He's also still a student finishing up a degree in Economics. How and why did Kimia get started in SaaS? And what did he learn in bootstrapping Ghostit from nothing to becoming Product Hunt product of the day?

As the Founder and CEO of visual website builder PageCloud, Craig Fitzpatrick is on a mission to make building a website a truly joyous experience that anyone can do. But is a superior product enough to beat off the likes of SquareSpace, Weebly and Wix? How can PageCloud scale and own the growing 'I hate WordPress' segment?

Four years ago Jamie Petten was lying on a beach in Jamaica pondering her next professional challenge having successfully launched a boutique hotel there. She now heads up marketing at Ottawa based accelerator L-Spark and is also one of the co-founders behind Canada's leading software conference, SaaS North. What did she learn on her journey from hospitality to SaaS marketer?

Unbounce is betting big in 2018 by redefining its products, markets and technology all at the same time. Co-Founder Oli Gardner reveals the company's plans to bust out of the landing page niche and expand into new accounts while improving adoption and chasing higher lifetime value and lower churn. All aboard the Unbounce rollercoaster for the ride of your life!

From starting out on an unconventional career path to becoming one of the leading product marketers in SaaS today, Greg Davis has helped Intercom to push the boundaries, resulting in over 20,000 customers and a 5x increase in employees in less than 3 years. However, neither Greg nor Intercom are resting on their laurels: entering new markets brings new product/market alignment challenges.

Drift are out to change the way you interact with prospects when they visit your website. Out goes gated content and lead forms, in comes conversational marketing. Newly promoted VP Marketing Dave Gerhardt explains the reasoning behind this as well as what motivates him to 'always be learning'.

President & CEO of Klipfolio, Allan Wille, explains how the business started out as a consumer dashboard product serving more than 300,000 customers and making no money before pivoting to become a profitable B2B product for 10,000+ customers.