Cmo Moves

As her father once told her, “You want to be slightly ahead of the curve. Not so far ahead that people don't understand what you're doing and you certainly don't want to be behind.” Stephanie McMahon, the first Chief Brand Officer of the WWE, is fourth-generation in the tremendous organization that is led by her father, Vince McMahon, CEO and Chairman, so she kind of has to listen to him for many reasons. But, that specific guidance has resonated with her and steered all her expansions that she’s brought forward which have evolved WWE from a live sport to a multi-media entertainment conglomerate who is heavily invested in supporting their diverse community. There is so much packed in this episode that blew my mind and my heart. I hope you find time to tune into this special episode all about heroes and villains! See acast.com/privacy for privacy and opt-out information.

Today we heard from 14 incredible and powerful Black leaders on how they are personally navigating today's turbulent times, how they are leading their teams, and what actions they recommend everyone take to accelerate systemic change. Please do not miss a moment of this moving event and please share this far and wide so we can have a better tomorrow. Thank you to all our speakers for bringing their heart, knowledge, and power forward:Adrian Parker, Global Head of Marketing, Patrón TequilaDaniel Cherry III, CMO, Activision Blizzard ESportsDanielle Lee, Chief Fan Officer, National Basketball Association (NBA)Danny Wright, Chief Brand Officer, AdweekElisha Greenwell, Co-Managing Director, Brand CitizensJabari Hearn, VP of Brand, LyftJulian Duncan, CMO, Jacksonville JaguarsJustina Omokhua, SVP of Brand Marketing, EndeavorKatrina Craigwell, Head of Global Employer Brand, J.P. Morgan ChaseLincoln Stephens, Co-Founder & CEO, The Marcus Graham ProjectMonique Nelson, Chair and CEO, UniWorld GroupRodney Williams, P

To open the D&I Summit, I had the distinct honor of sharing what this Summit was meant to do and how it came to be. I subsequently interviewed the first guest speaker, Marc Pritchard, Chief Brand Officer of Procter & Gamble, to dig deeper into the difference between equality and equity and how we all need to double down now. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Marc Pritchard, Chief Brand Officer of Procter & Gamble, interviews Tiffany R. Warren, SVP, Chief Diversity Officer of Omnicom and Founder/President of ADCOLOR on staying the course for D&I and the importance of human connections right now. Tiffany also urges all of us to "create support and check in with your diversity champions inside and outside your company." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Omnicom Exec and ADCOLOR President Tiffany R. Warren interviews Antonio Lucio, Global CMO of Facebook, on driving holistic and systemic change. Antonio notes that "diversity and inclusion is one of the filters that is going to help us accelerate our transition or transition out." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Facebook Global CMO Antonio Lucio interviews Verizon CMO Diego Scotti on ways to make meaningful change at scale and the "need to put responsibility and society at the center of our strategy." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, CMO Verizon Diego Scotti interviews We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia the Hispanic Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia Chen on the Asian Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Cynthia Chen, GM and President, Consumer Health and Wellness or RB interviews GLAAD CEO Sarah Kate Ellis on the LGBTQ Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, GLAAD CEO Sarah Kate Ellis interviews The Female Quotient CEO Shelley Zalis on how to close the gaps to create an equal workplace. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, The Female Quotient CEO Shelley Zalis interviews Endeavor CMO Bozoma Saint John on helping diverse talent rise. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Endeavor CMO Bozoma Saint John interviews Anheuser-Busch U.S, CMO Marcel Marcondes on the key Ingredient to company culture. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Anheuser-Busch U.S, CMO interviews Petco CMO Tariq Hassan on how to convert caring to action. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Petco CMO Tariq Hassan interviews Salesforce CMO Stephanie Buscemi on how to elevate diverse voices. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Salesforce CMO Stephanie Buscemi interviews Curaleaf's CMO Jason White on how to provide social justice for the misrepresented. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

When I first heard her story, I knew I had to have her on CMO Moves. Former AOL executive turned entrepreneur Kara Goldin founded flavored water business Hint, breaking down beverage industry barriers and selling direct to consumers before DTC was even a thing. Now, celebrating 15 years since first hitting the shelves at Whole Foods, Kara sits down with me to reflect on why she started the company, how they handled pandemic panic buying, and what she’s doing to push policy in support of clean public water. See acast.com/privacy for privacy and opt-out information.

Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President of the Healthcare Division, returns to CMO Moves to take us deep into the marketing business case for humanity. This topic is top of mind for all marketers today as they juggle the short-term financial pressures and long-term reputation impact from their efforts at this very moment. Raja offers up a number of great tips for all marketers in how to not be tone-deaf with consumers or their CEO and CFO, and how to enroll help from their community for credibility. Further, Raja shares more on how two and half years ago he established a Risk Management function, now led by that same CFO who co-built the marketing finance team with Raja mentioned in his first episode of CMO Moves. Find out more about how this function was designed, what it monitors, and how it prepared Mastercard to handle the current pandemic across the 210 countries it operates in today. See acast.com/privacy for privacy and opt-out information.

Monica Gil knows a few things about crisis and reputation management, having spent some time in politics on her path to CMO of NBCUniversal Telemundo Enterprises. Further, not only is she the Chief Marketing Officer, with all marketing and communications responsibility, she also leads Human Resources. As we’ve all be saying these past few weeks, there is no playbook for the crisis we are currently going through, but Monica has been building one for the future through the actions she’s taken. She not only pre-planned for the crisis, but is managing through and already planning for post with a lot of tips to share. If that wasn’t enough in one podcast, hang on for the second part of this where we go deep into the Latina culture and learn a lot about this fast-growing, dynamic group reshaping American culture. See acast.com/privacy for privacy and opt-out information.

Today’s podcast is unlike any CMO Moves podcast you’ve ever heard before. With the whole world “slipping and shifting” through this global pandemic, we are heads-down on the here and now. But what’s happening in the background is an exponential advancement of technology. What does that mean? While we’re focused on today, rightfully so, I wanted to bring this forward as something not to forget about tomorrow. With that, I invited Tamara McCleary, CEO of Thulium and leading Futurist to share how her timeline projections has accelerated given this monumental shift. Hold onto your seats. Hold onto your minds. Hold onto your hair follicles as new receptors of the tactile internet. It’s not only coming. It’s here. See acast.com/privacy for privacy and opt-out information.

Brad Haley, CMO of IHOP (sometimes now referred to as IHOb) is no stranger to big, bold, daring campaigns. A “cereal” restaurant marketer, as reinforced by the brand's recent product extension of cereal pancakes, Brad points to his key success factors: taking risks, his team, and having best-in-class agency partners. Indeed, the IHOb campaign was remarkable. In this episode, Brad goes deep into the campaign conception, the results, and how IHOP has been on a continual upward march in building brand momentum alongside Adweek’s Agency of the Decade, Droga5. We also dive deep into Brad’s earlier roles at CKE and Jack in the Box, where he first developed his formula for success that he's been refining ever since. This includes strong agency partnerships across the full-funnel marketing activities and the importance of not losing sight of the upper funnel. And going back to the very beginning of what Brad said was key to success, “having the very best internal team you can have,” Brad shares with us what his inter