The Influencer Podcast : Marketing, Influence, Blogging, Entrepreneur, Branding, Business, Social Media, Growth

If you’ve ever thought about taking the jump from corporate America to your side hustle full time, grab those headphones! In today’s show, the lovely Amanda Boleyn from the She Did It Her Way site, podcast, and summit is joining in for an epic dose of advice. From talking about the right time to leave a stable job, to the pressures of entrepreneur life, to serving your community as a freelancer - we cover it all. Amanda also shares the mistakes she experienced when making the transition to the entrepreneur world and exactly how to recognize and overcome those same mistakes (or ones you might find!). We also uncover some amazing nuggets about financial confidence throughout life as an entrepreneur, and how to truly make things feel good for your own unique situation. Let’s not forget about our interesting talk about the benefits of reiki, either. Because wow. Whether a tenured entrepreneur or someone thinking about taking the leap, this show is pretty epic! Wanting even more Influencer Podcast and to furt

Looking to plan a relaxing summer all while progressing your business? Hey, me too! And that’s exactly what we’re chatting about today. Using the SMART criteria, I develop goals that are Specific, Measurable, Achievable, Relevant, and Time bound - they’re SMART! In today’s episode of Influencer Insights, I’m sharing exactly what a SMART goal looks like, and even better, I’m providing a FREE goal setting worksheet! This worksheet is the same one I use every single time I set a goal, and it’s my little secret to being productive any time of year. To listen in on my secrets for setting goals, how to create your own that actually last, enjoy summer while killing the work game and vacation, and for that free tip sheet, listen in! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other

“No matter what place you’re in, we all have a power inside us to get to a great place.” Words of wisdom from the lovely Melissa Wood, who is joining us for an episode on aligning with your purpose, healthy practices that instill self-compassion, authentic ways to work (and not work)  with brands, and finding your audience while learning who you’re speaking to. Melissa is the owner of Melissa Wood Health and is a certified health and wellness coach and yoga teacher, whose mission is to guide people to a place of loving and accepting themselves. She shares herself and her workouts on her Instagram, along with a wealth of knowledge over on her site MelissaWoodHealth.com. Being featured in outlets like Forbes and Women’s Health (to name a couple), Melissa has seen tremendous growth in her business - namely since showing up as herself and learning who her audience is - and what they want. Lots of self-love, self-purpose and positive vibes coming at you today! For exclusive content surrounding this and all pod

In this episode, I’m sharing why live streaming is a win-win for brands and influencers when it comes to collaborations. Think, less overhead, more authentic campaigns, and a chance to own the conversation based on how your audience is responding. Plus, we talk about how it builds community! Today’s show covers how to get started if you're totally freaked out (been there!), and what my number #1 goal for influencers in 2018 should be. Plus, I give you a quick practice on where to start if you don’t know what to go live about. If you’re looking to up your live-streaming game, work with more brands, or get comfortable in front of the camera, you’ll love this quick show! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating t

Today’s show is a BIG one, as we’re celebrating our 1 YEAR ANNIVERSARY of The Influencer Podcast! So, we wanted to do something special - obviously. I mean, a one-year anniversary only happens once right?! We’re bringing back five of the most popular guests from episodes that the community seemed to deeply connect with. Today, these 5 stellar women are answering two questions with lessons that we didn’t discuss the first time they were on. Jennifer Puno from PeopleMap, my life & business coach Nicola Salter (@nicolasalter__loves_life_), Melody and Monica from SimplySpaced (@simplyspaced) and Lauryn Evarts from The Skinny Confidential (@theskinnyconfidential) are the star guests today, and I asked each of them the same two questions… What was your biggest lesson to growing an impactful and influential business? What’s one tip or focus in 2018 for improving your platform and serving your community? Let’s just say their answers do NOT disappoint and I re-listened to the show about 15 times taking notes. T

This week’s episode involves a question straight from a listener: “When do you know it's the right time to hire help?” Such a good one! I actually not only dive into the question of WHEN in this show, but HOW for a couple reasons. This is such a common question and fork in the road for many influencers - yet it’s one of the most overwhelming times. I really wanted to leave listeners with all the resources surrounding when and how to hire help. First up, I lay out the secret to knowing when you need help - it’s pretty simple, but not always easy to witness yourself. Then, I share my exact process of developing a role and finding that ideal candidate. It involves a little practice that doesn’t take too much time but will make the process infinitely easier. It’s actually something you can start preparing even if you aren’t totally to the point of hiring, too. Lastly, I also reveal the exact websites and resources for hiring potential employees and the first order of business once that person is hired. Oh! A

Get ready for goosebumps, crazy motivation, and let’s be honest, probably some tears. This week’s show is a powerful, emotional, in-freaking-spiring episode, and one that had me nodding my head the entire time. Amber Lilyestrom is a transformative brand strategist, writer, business and life coach, mama, podcast host of The Amber Lilystrome and business owner (AmberLilyestrome.com). During our conversation, Amber and I touch on resisting change, stepping into who you really are, the power of sharing your unique stories, shame, and ultimately, tapping into things like fear and callings to lead a life that is authentic to YOU. Plus, Amber shares 3 steps to figuring out who you are AND tangible steps for getting over fear. And she also provides a free download, Turn Your Brand in to a Dream Client Magnet - My Top 5 Branding Secrets Guide. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a phot

This week’s episode involves a question straight from a listener: “When do you know it's the right time to hire help?” Such a good one! I actually not only dive into the question of WHEN in this show, but HOW for a couple reasons. This is such a common question and fork in the road for many influencers - yet it’s one of the most overwhelming times. I really wanted to leave listeners with all the resources surrounding when and how to hire help. First up, I lay out the secret to knowing when you need help - it’s pretty simple, but not always easy to witness yourself. Then, I share my exact process of developing a role and finding that ideal candidate. It involves a little practice that doesn’t take too much time but will make the process infinitely easier. It’s actually something you can start preparing even if you aren’t totally to the point of hiring, too. Lastly, I also reveal the exact websites and resources for hiring potential employees and the first order of business once that person is hired. Oh! A

If you’ve ever thought about starting a YouTube channel, today’s episode was made for you! Erika of Beauty and the Vlog joins me for a conversation around the importance of a YouTube community (it’s the 2nd largest search engine in the world, after all!). Beauty and the Vlog is an online designation for video influencers in beauty, fashion, fitness, motherhood, DIY and lifestyle, and she specializes in training YouTubers via her YouTube bootcamp.  In today’s show, Erika shares the step-by-step process to creating your very own YouTube channel, mistakes to avoid, and the questions you must ask yourself before getting started. We also dive deep into the subject of HOW TO FIND YOUR WHY. And woah, Erika had so much valuable information to share here! For all of that, plus the one thing Erika would have done differently as an influencer, join us! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post

Today’s episode of Influencer Insights marks our fifth show, and today I’m covering the pros and cons of social media platforms. After reading Bloglovin’s take on which social platforms are most relevant to influencers, I break down when you should and shouldn’t focus on YouTube, Facebook, Instagram, Snapchat, Twitter, Pinterest, and blogs. If you’ve been exhausting yourself trying to be everything on all platforms, stop right there and tune in. And if you’re hesitant to join anything other than Instagram, you’ll want to listen in as well! Today’s show teaches you the value of each platform, and the times when it might not be worth it based on your content and audience. I also cover what type of content performs best on each platform, the demographics, and where to place any sponsored posts you might have. So, if you're ready to streamline your social efforts and finally get to the bottom of what to use and when, listen here! For exclusive content surrounding this and all podcast episodes, sign up for o

Get ready to learn the ins and outs of influencer product lines and exactly how you can build your brand to create your very own. In a conversation about licensing, whether your brand is truly a fit for a line, and how to create authentic brand deals no matter the product, today’s show is full of great information for influencers! Lauren Fields from Digital Brand Products is joining us, and as someone who works personally on the licensing side of things, she’s got a lot to say! Lauren (@lauren_fields and http://digitalbrandproducts.com/) works directly with influencers to establish their brands and develop the product lines of their dreams, and her industry knowledge runs deep. Plus, she’s just a down-to-earth Cali girl that I loved listening to! On top of the behind-the-scenes action with product lines, we hear Lauren’s advice on low engagement numbers - and how to reach out to brands no matter your follower count (yes, even for creating a product line!). It’s possible people - Lauren will tell you how. F

This week is a goodie, as we’re talking about influencers who have essentially taken their passion (and I’m talking about a real, soul-deep passion, not the word in its fluffy sense) and created influence from that. The Cut recently published this article and I love the angle the story dives into. It highlights fashion blogger OGs like Bryan Boy, Aimee Song and Bag Snob and tells the story about how they went from fashion fan girls and boys to sitting front row at major shows. They started out as kids with hearts on fire for fashion, worked their butts off, and are now leading the influence in their field. It’s pretty cool, right? It’s also such a special reminder that we all need to be aligning our passions with our influence to truly succeed in a saturated market. In this episode, I give away my biggest takeaway and propose a handful of questions that I want you to ask yourself today and once a month in the future. Warning, things may get a little uncomfortable in the sense that you might become aware t

In today’s show, it’s just me behind the mic!  And I’m diving deep and going intimate on my experience with affiliate links - and the unhealthy, obsessed hamster wheel I found myself on while relying on these programs as a main source of income. I talk about how I got out of that rat race - and how a rebrand and triple the engagement came from it. I share exactly how I got to the place I am now - pitching my own deals and being in charge of my income directly - and how I stopped spending 60+ hours a week staring at Instagram, shopping, returning...and comparing myself to others. If you’re struggling with the affiliate rat race yourself, or are contemplating a rebrand to your truest self, I can’t wait for you to hear this show! And if you find yourself resonating with the content of this show but saying “OK but now what Jules?” Don’t worry, I’ve got you! Starting on April 2nd, I’m hosting a FREE 7-day email challenge called ‘The Uplevel Your Pitch Challenge.’ This challenge will teach you 5 simple strateg

Today’s Influencer Insights focuses on the power that is Chriselle Lim (@chrisellelim) and is based on this article from Women’s Wear Daily. As one of the most successful bloggers in the game, Chriselle has always created content in her own unique way - in a style that sets trends among the industry…and I’m not just talking about Gucci loafers, you guys. Chriselle is cutting edge in that she truly listens to her audience, works off what she does well, and finds what the market is lacking - and then builds from there. Her content is her magic, and she found a way to create that as her product. Which we can all learn from today! This quick episode is great if you’re seeking inspiration or are interested in how influencers find long-term success! Plus, find out something you can start doing TODAY to be more successful. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening

If you’ve ever found yourself stressed out or in the dark about running your own business - or have been putting financial tasks off - today’s show is exactly the kick in the butt you need! Learn how to legitimize your business (finally!), legal measures to protect your brand, the recipe for a business plan, and turn your online dreams into a business reality - all by listening to today’s amazing show with Laurel Mintz.   Plus, Laurel is a marketing genius with tactical advice on using a multi-channel strategy to take your business to the next level! Laurel (@laurelmintz www.elevateyourbrand.com) not only founded her very own creative marketing company, Elevate My Brand, but also has her own column called ‘On Brand’ in Inc. Magazine and a law degree where she’s worked closely with intellectual property and corporate transactions. Laurel has truly seen marketing and business from all angles. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinflue

Welcome to Episode 2 of Influencer Insights! A brand new short-form podcast (think 10 minutes or less) that I’ll be hosting every Monday - giving tactical information to apply to your life and business right away. For our second installment of Influencer Insights, we tackled an epidemic in influencer land...FAKE FOLLOWERS. Yep! A topic I’ve been itching to discuss with y’all for some time. Though it’s one of the major frustrations of being an influencer at the moment, it’s also our reality - so we’ve gotta face it and learn how to work around the epidemic. In this episode, I give my straight-forward tips on how to handle fake followers and a peek into what brands are doing to deal with them - and how they feel about sheer follower counts on Instagram. If you're stressed about low numbers, have bought fake followers yourself (or thought about it), or want to know how to compete with accounts full of large (real and fake) numbers, you’ll love this show! For exclusive content surrounding this and all podcast

Hope you all are having a fabulous day! I’ve been waiting to share this with y’all for months now, and I’m so excited to announce the launch of Influencer Insights, a brand new short-form podcast (think 10 minutes or less) that’ll be coming in hot every Monday. Don’t worry! The Influencer Podcast and our longer conversations will still be taking place on Wednesdays; Influencer Insights is simply a compliment to those lengthier shows. The milk to the cookie :) So what exactly is Influencer Insights? Let me explain. You see, I’ve been wanting to create something in addition to The Influencer Podcast - especially for those of you looking for MORE, or maybe you’re seeking a way to easily consume a tidbit of value - even if you’ve only got a few minutes. It’ll be me on my own, chatting about the biggest industry trends, Questions and FAQs from listeners (which by the way, you can send by way of an iTunes review or through the newsletter), and relevant topics that I’ve been seeing or reading about. Think of thes

With clients like Jessica Alba and mega influencer Marianna Hewitt listed as clients, today’s guest, holistic nutritionist Kelly LeVeque is here to talk all things health—from a healthy life to a healthy influence. Whether you’re looking for nutrition tips, doing things your way, how to run your own business, or when to be selective about working with brands, this episode has it all. Just in time for a dose of major spring inspiration! *** Kelly’s early career in cancer and genetics taught her how to read science-based results, and that, along with her personal passion of leading a healthy life, has brought her to where she is now. Working out of Los Angeles through her company and brand, Be Well (www.bewellbykelly.com), and inspiring people to live their best lives through what they put in their body, Kelly has grown into an influencer from her own success. Launching her Body Love book in 2017 and now working on products and book #2, Kelly has brilliantly taken advantage of her reach and influence, all whi

Coming off a decade in the influencer field, James Nord, co-founder of Fohr Card, joins us to talk about the ever-changing world of influence! From advice on how to grow your platforms (yes, even Instagram!), to what he sees brands looking for, to the importance of an authentic following and what it takes to stand out, you're going to want to listen and then take action on your own platforms ASAP. *** As one of the early Tumblr influencers (before influencers were a thing), James came into the industry by way of photography, marketing and fashion. In a time when professional runway photographers were the only ones documenting style, James was on the forefront of influencer photography - and shooting style in a more raw, real-time way. Now, as co-founder of Fohr Card, which provides brands “health cards” and analytics behind influencer followings on Instagram, plus, influencers a chance to prove their authenticity, it’s safe to say that James’ long career in the influencer market is one to take notes on. L

Last week, we had Reina Pomeroy from Reina + Company and the podcast Creative Empire, help us us with all things goal setting, increasing profitability and leveraging systems. A conversation with one of the most influential names in the online business development world! I’m talking with Marie Forleo (who is backed by Oprah!) about steps to building your dream business, how to quiet the doubt creeping in, the keys to marketing success, and tools to help find your WHY (plus, what to do when you find it!). Marie is an entrepreneur, writer, philanthropist, a giver of guidance and support, and her company sits atop Inc.com’s 500 fastest growing companies. Marie not only runs her highly successful site (marieforleo.com), where she’s driven to help us become the person we want to be, but she’s also the founder of B-School (40K students and counting…) and the award-winning MarieTV. An episode you will enjoy from start to finish, make sure to grab your notepad for this one! For exclusive content surrounding this