The Influencer Podcast : Marketing, Influence, Blogging, Entrepreneur, Branding, Business, Social Media, Growth

This week we’re mixing PR and the influencer world! Specifically, we’re covering when it’s time to hire PR as an influencer, what a publicist can/can’t do for your business, the different angles of PR in the influencer landscape - and best of all, 8 questions to ask yourself before spending ANY sort of cash on PR. Get ready to learn a lot and likely save yourself some money as I combine my two greatest business passions (PR + Influence).

In this week’s episode of The Influencer Podcast, I chat with the hilarious and stylish Kathleen Barnes from CarrieBradshawLied.com. She has one of the most engaged followings on Instagram and has set herself apart from the fashion blogger saturation. She shares how she’s done that, scaled her business, and used her unique strengths to succeed in today’s show! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon) and Kathleen (@kathleen_barnes)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.

Is Instagram the new blog? Are blogs even relevant in 2018’s influencer landscape? Is not having a blog a big mistake? Well, I’m glad you asked! Because that’s exactly what I’m talking about in this week’s show. Today we’ll dive into 4 ways you can grow an online business (and be an influencer) without a blog & what marketers are looking for in an influencer. But! Is the no-blog life the way to live if you’re an influencer? I’ll weigh in on what having vs. not having a blog looks like, especially for your business long-term. I’ll also share influencers who I believe are doing things right - and who we can all learn a lot from. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podca

When you’re multi-passionate, it can get hairy fast. And this, my friend, is a struggle that I’m intimately familiar with. I used to feel like a total psycho trying to narrow my decisions down. Until I figured out the two frameworks that helped me get out of the grey zone of indecision and move ahead as a multi-passionate entrepreneur with clarity and purpose! And guest what? I’m spilling those 2 frameworks in this show! If you’re not sure what to focus on in your own career (or spoiler alert: how to show your business and personal side), this show will leave you feeling all sorts of clarity. The Influencer Podcast Episode 47 with Marie Forleo: https://itunes.apple.com/us/podcast/047-3-steps-to-starting-succeeding-at-your-dream-business/id1229401800?i=1000403225665&mt=2 The Influencer Podcast Episode 20 on niching down your Instagram with Jasmine Star: https://itunes.apple.com/us/podcast/020-how-to-resist-conformity-rework-your-social-strategy/id1229401800?i=1000391110565&mt=2 The Influencer Podcast Epis

Did you know your lack of growth has nothing to do with your visuals, your current following OR your strategy? That’s right! It actually has everything to do with your words. From trigger words that will boost the connection with your audience and how to cultivate your own - to the steps to making content truly yours, we’re chatting about it all in today’s 1:1 show! I’m also spilling the questions you need to ask yourself in order to grow through your words. Whether you write blog posts, newsletters, webinar scripts or even a podcast, this episode is for you. Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business & chat with myself and other listeners. Visit https://www.facebook.com/groups/theinfluencerpodcast/ to be a part of this wonderful community! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and po

If you’ve ever heard of entrepreneurs (like Tim Ferriss) who seem to be running wildly successful businesses all while taking vacation after vacation or pursuing their interests and thought ‘why can’t that be me?’ - then today’s show is right up your alley! And my answer? IT CAN BE! Because I’m sharing the 3 steps you MUST take to obtain freedom in your business! These are the 3 things that have gotten me to a place where I can head to spin on the regular or spend as much time with my son as possible. And the best part? They’re all pretty simple. Plus, I’m sharing a freebie that will excel you to your freedom even faster. I hope you have your Bucket List waiting :) Free download on achieving freedom in your business: juliesolomon.net/ii17 Influencer Insights Episode 6 on hiring help + growing a team: https://itunes.apple.com/us/podcast/influencer-insights-006-when-should-you-hire-help-finding/id1229401800?i=1000408988919&mt=2 For exclusive content surrounding this and all podcast episodes, sign up for o

Have you ever stopped and wondered if you’re doing things right when it comes to contracts as an influencer? Or when you actually need one vs. don’t? Well you’re in luck! Christina Scalera is today’s guest, and the girl is FULL of brilliance. An attorney and now CEO of The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches, Christina lists brands like Jenna Kutcher, Rising Tide Society, and HoneyBook as her clients - among many others. In today’s show, Christina gives us a lesson on Contracts 101 and shares secrets she usually reserves for her impressive client list. Plus, Christina shares her incredible journey through a disingenuous landscape of influence - and how she got out. More importantly, she shares how she found her true calling in the contract world and the tips we can all take if things aren’t feeling right. And you will NOT want to miss her guideline for recycling content in an authentic way. Seriously, she lays out exactly how to make your

Today’s show is all about creating and maintaining a streamlined, consistent online presence. From your blog to your social media to your whatever, it’s imperative to clearly show your brand from platform to platform. I’m especially honing in on the tips for consistent social media platforms, and sharing my secrets to getting there - which goes beyond using the same filter, by the way. From tips on captions to imagery to engagement, I guarantee you’ll leave this show wanting to make some changes. And you’ll know the power of a consistent brand + how to get there! Plus, I’m sharing the apps that can help get you there. You’ll be able to download these today and start improving your influence in a matter of minutes. So, are you ready to get a cohesive, clear, streamlined online brand? Listen in! Free tip sheet ‘How to Keep Your Online Brand Consistent’: juliesolomon.net/ii16 Related blog post: https://www.juliesolomon.net/blog/how-to-keep-your-brand-consistent?rq=branding Influencer Insights Episode 9 (s

This week, we’re bringing major girlboss vibes with the one and only Jaclyn Johnson. If you’re a female in the creative space, you’ve likely heard of the uber successful Create & Cultivate Conference and website, which Jaclyn is the CEO of Create & Cultivate. Prior to Create & Cultivate, Jaclyn founded her first company, a creatively-driven marketing, influencer and events agency. And y’all, she was only 23 years old! Clearly the girl is a creative force with business on the brain and motivation to boot, and I can’t wait for her to share her honest, effective tools with us today.

Whether you never truly honed in on your brand or are feeling inauthentic to your current one, today’s show is right up your alley. Today’s episode goes into what branding mistakes you might be making (without realizing it), how to define your brand, and the questions to ask if you don’t know where to start. I walk you through the practices that have not only shaped my own brand, but countless influencers who I’ve had the honor of working with. It’s time to focus in on your mission, the problems you’re solving as an influencer, and to give your audience the brand they are looking for in you. It’s time to feel AMAZING about your brand. The best part? It only takes 15 minutes to redefine your brand. Promise! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners

Calling all Instagram users! This is the show for you! Tyler McCall, an Instagram Marketing Specialist, blew me away with his simple yet effective ways to grow on Instagram, and more importantly, how to completely shift your efforts on the app. From Instagram hacks to the one thing that’s changed his business on the app, Tyler lays it all on the table. He talks about the top trend that you might NOT be doing - and why it’s so, so important to start. He also reveals how to go from last-minute “Oh crap! I better post” posting to making the process 1000% easier, which I loved. He has amazing ideas for creating a better story and taking the focus OFF yourself when posting on Instagram. I know that might sound backwards, but it’s not, and Tyler explains more in the show. We also cover 3 tips on getting people excited to follow your account which are EXCELLENT. Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business &

Today’s show is another round of Q+A’s directly from a listener, and we’re talking Instagram and niches. If you’ve ever wondered if your Instagram feed should be curated and dreamy OR if it should be real and more unfiltered, I’m answering that. If you’ve ever wondered whether you should niche down or focus on a few aspects when it comes to your brand, I’m answering that, too! I’m even giving 4 action items that you can work on directly after listening. These tasks will teach you what you should be putting on your Instagram feed, what your content should consist of, and how to not let Instagram overwhelm you. Plus, more! :) No more stressing about your feed or what you should be posting every day. This is a super quick, super simple episode that lays it all out for you. More on social strategy, Episode 20 of The Influencer Podcast with Jasmine Star: https://itunes.apple.com/us/podcast/020-how-to-resist-conformity-rework-your-social-strategy/id1229401800?i=1000391110565&mt=2 For exclusive content surroun

Alex Michael May is a self- and body-positive influencer who is gracing us with an incredible show about loving yourself all while running a successful influence. And my favorite part about Alex? She’s seen incredible growth over the past couple years by doing one thing: being her authentic self. In today’s episode, Alex shares how she’s overcome playing small, learned to love herself, and built a successful influence even when she didn’t feel like a “typical” blogger. We also go into the motivational books that have changed her life and the mindset strategy she relies on daily. She also touches on being deemed a “body-positive influencer.” Business wise, Alex shares why not making a long-term strategy is a huge mistake and how to work with brands without alienating your audience. Such a great show for anyone who has ever struggled with fitting in, being heard, and loving yourself (so probably all of us right??)! Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook

Today’s show is a simple map getting you to a strong, unique, streamlined PERSONAL BRAND - and more specifically, the 5 Steps to Building a Personal Brand. Yep, just five is all it takes - and it’s something you can get started on right after you tune in. Come learn the changes to make to your social media accounts, how to the smart network way, and how to build a killer brand along the way. Inc.com article: https://www.inc.com/jayson-demers/5-steps-to-building-a-personal-brand-and-why-you-need-one.html Lots more resources on branding: https://www.juliesolomon.net/blog-posts/

I’m coming at you 1:1 in this week’s episode for an intimate chat on 3 of the failures I’ve experienced as an influencer - and even more important - how I overcame them. We all know that being an influencer comes with a lot of uncharted territory and that there isn’t a magic guide. So, mistakes happen and it’s a huge game of trial and error - at least that’s how it’s been for me! But I will say I’ve learned A LOT in my time as an influencer, and I hope by sharing some of these “failures,” it opens up opportunity to improve your own influence. From a platform that wasn’t authentic, to learning to say no to certain things, I hope you enjoy this week’s show! Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business & chat with myself and other listeners. Visit https://www.facebook.com/groups/theinfluencerpodcast/ to be a part of this wonderful community! For exclusive content surrounding this and all podcast episodes

In this week’s episode, I’m highlighting an industry trend that can not be missed. More specifically, I’m talking contracts and the trend that’s shifting the influencer industry to be even more legitimate. I’m covering what exactly this means for every side of influence (whether you're an influencer, brand, or agency), what you should be looking for in contracts, and how to start using contracts today. Plus, I’m giving out a FREE contract template. This template is all you need to start working with brands, and even if you already have a contract model, it’s a great checklist of what you might be forgetting. I’m also sharing tools to button up your business on the backend in general! If you're looking to legitimize your business or brand, this is a show that cannot be missed. Free Contract Template: juliesolomon.net/ii12 Episode 51 with Laurel Mintz: https://www.juliesolomon.net/pip-episodes/051-legitimizing-your-business-taxes-and-contracts Digiday article: https://digiday.com/marketing/influencer-ma

In a chat about racism in the influence industry, patience, and learning what your values are, today’s episode touches on topics I’ve been hoping to cover for a while. And to help me dive into those topics, we have the warm and talented Arian Simone from Fearless Magazine. From living in her car to working with entertainment elites like Disney and Lil Wayne to running the Fearless Conference, a place for women to learn business tactics all while understanding life principles, Arian graciously takes us along for the story of her journey. We also chat about the unique ways she’s grown her email list and the personal touches she says are crucial for a sustainable company. Such amazing tips that I actually haven’t heard before on the show, so it’s one you don’t want to miss! A truly beautiful episode for all influencers! Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business & chat with myself and other listeners. Vis

In this week’s Influencer Insights episode, I’m spilling the secrets to productivity and sharing exactly how you can reach your most productive state by simply utilizing the right resources. It’s true - there are certain apps and programs that have completely transformed my levels of productivity! And today, you get that entire list. A list that I’ve been building throughout my entire career as an influencer & know you’ll love. These apps and programs work just as well for entrepreneurs as they do small teams, and I guarantee that they’ll improve your influence in a matter of minutes - seconds, actually! So, what are you waiting for? Ready to become your most organized, on-task self? I thought so. Free Influencers Guide to Productivity Download: juliesolomon.net/ii11 When to Hire Help + How to Find it: https://itunes.apple.com/us/podcast/influencer-insights-006-when-should-you-hire-help-finding/id1229401800?i=1000408988919&mt=2

Trying to stay relevant on a saturated platform? Feel like you’re a creative who doesn’t know anything about business in the influencer world? Curious how to grow and stay authentic as the stakes get higher? Well then, this is the show for you! With over 8 years as a YouTuber, nearly 800K subscribers, and videos with millions of views, Carly Cristman has a lot to share with us today, and y’all, the amount of tactical tips are incredibly generous! From the question to ask yourself before creating every piece of content, to how to collaborate with other influencers (without doing loop giveaways), to building a business even when you’re a creative, Carly leaves us with so much to take action from. I love her approach to staying authentic, treating your audience like your friends, and what to take away from Instagram analytics - instead of wasting energy on algorithm changes because #ugh. There’s more than enough to learn from today's show, and whether a YouTuber or a blogger, I highly recommend listening in!

Curious about how I spend my days as an influencer, mom, wife, and business gal? In today’s episode of Influencer Insights, I’m sharing just that! I take you behind the scenes from sun up to sun down, and share exactly how I went from working 12 hour days to only being in my office for 6. It might sound impossible, but let me tell you firsthand, it’s not! With a few simple productivity hacks and one big secret that has COMPLETELY changed how much I get done, a shorter work day is possible, my friends. If you’re curious about how to get more done in less time and to truly grow your business while enjoying life, today’s show is for you! Plus, we talk about the self-care practices that I incorporate most days. A must for a happy life, in my opinion! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episod