Synopsis
The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of todays top social influencers. Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Julie brings you marketing and branding strategies from Amy Porterfield, Lauryn Evarts of The Skinny Confidential, Melyssa Griffin and much more. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence.
Episodes
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How to Turn Wellness into a Massive Online Brand
24/10/2018 Duration: 48minWHAT YOU’LL LEARN: On today’s episode, Lo Bosworth shares her personal journey as an influencer and how it led to the launch of her own company, Love Wellness, which provides women with natural and safe personal care products while creating a more proactive self-care culture. As someone who’s been part of the influencer space since before it even officially existed, Lo knows what it takes to create a purpose-driven and sustainable influence. Tune it to hear her unique perspective on the meaning of influence and learn the steps you can take to evolve and sustain your own influence.
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How to Find Your Purpose, Clarify Your Strategy and Uplevel Your Influence
17/10/2018 Duration: 40minWHAT YOU’LL LEARN: Today’s episode is all about determining your purpose and creating a fulfilling long-term career for yourself. And I can’t think of a better person to talk to about purposeful creation than Jules Hunt, the wellness entrepreneur and blogger behind Om & The City. Since starting her blog five years ago, Jules has seen huge success working with brands like Athleta, Lululemon, and Adidas. When it came time to take the next step in her business, Jules turned to the strategies I teach in The Influencer Academy to refocus on her purpose, develop a product ladder, and take action. Tune in to hear all the details!
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5 Steps to Your First $1K Blogging
15/10/2018 Duration: 14minWHAT YOU’LL LEARN: Bloggers are always searching for ways to maximize their exposure as quickly as possible. However, instant gratification doesn’t necessarily lead to long-term success. Today, I’m sharing 5 simple strategies you can use to authentically grow your online presence, connect with your audience, and grow your blog into the thriving business you’ve always wanted it to be. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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Want to Diversify Your Income AND Grow a Big Email List? Here's How
10/10/2018 Duration: 50minWHAT YOU’LL LEARN: On today’s show, Elizabeth Rider is sharing her expert insights into what it takes to turn your blog into a thriving business. Since she started blogging almost 10 years ago, Elizabeth has successfully created a multi-passionate business as an online health coach, blogger, TV show host, author, speaker, and educator. Tune in to learn all about how she diversifies her income, creates her own abundance, drives sales through her email list, and handles search engine optimization (the easy way).
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How These Micro-Influencers Launched Their Own 6-Figure Product Line
03/10/2018 Duration: 43minWHAT YOU’LL LEARN: In this week’s episode of The Influencer Podcast, I talk with two of my former consulting clients about what it takes to launch a successful influencer product. Seeing an opportunity in the eyewear industry, Anna and Julie Reinberg decided to design their own line of original sunglasses, Gem+Elli. By combining unique designs with in-person relationships, influencer marketing strategies, and pop-up shops, Anna and Julie have seen huge success. They’ve also gained a new perspective on what makes influencers stand out to brands and so much more. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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How to Establish Consistency with an Editorial Calendar
01/10/2018 Duration: 14minWHAT YOU’LL LEARN: In this week’s episode, I’m sharing how I schedule my days and content to stay focused on long-term growth goals. By prioritizing and organizing, I’ve been able to cut my work hours in half and increase my traffic by 65%. Tune in to find out exactly how I did it, including my top 4 tips for planning an efficient workday and my social media editorial calendar template! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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How Margo & Me Became an Global Influencer Icon, Part 2
26/09/2018 Duration: 35minWHAT YOU’LL LEARN: In this week’s episode of The Influencer Podcast, Jenny Cipoletti of Margo & Me shares how she uses email marketing to connect with her readers, builds trust with brands through transparency, and creates influencer products and services based on her audience. Plus, she answers pressing questions from our listeners! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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How Margo & Me Became an Global Influencer Icon, Part 1
19/09/2018 Duration: 40minWHAT YOU’LL LEARN: In part 1 of this 2 part episode series of The Influencer Podcast, I talk with Margo & Me creator Jenny Cipoletti about how to keep an on-trend editorial calendar, engage readers with evergreen blog content, and prioritize the right platforms to increase visibility. Jenny also shares three things every influencer must do to create and grow an online influence. Stay tuned for part 2 with Jenny on next week’s episode! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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How to Sell Yourself on Social Media and Feel Awesome About It
17/09/2018 Duration: 15minWHAT YOU’LL LEARN: In this week’s episode, I’m talking all about how I changed my approach to selling on social media for the better by focusing more on my purpose and service – and less on social media metrics. Tune in to find out how to sell yourself on social media, and feel good about it! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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How to Ditch Your 9-5, Work from Anywhere, & Travel the World
12/09/2018 Duration: 01h08minWHAT YOU’LL LEARN: In this week’s episode, co-founders of the Bucketlist Bombshells, Cassie and Shay, share how they built a 6-figure online business and cultivated a thriving community of 40,000 women all while traveling the world. Tune in to hear their advice on starting an online business, developing meaningful mentorships, sustaining an authentic influence, and much more. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon) and Cassie & Shay (@bucketlistbombshells)!! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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No Followers? No Problem! How to Bring in 6-Figures With This Instead…
05/09/2018 Duration: 49minIn this week’s episode of The Influencer Podcast, I chat with published author and entrepreneur Dorie Clark about how to mitigate risk by diversifying your income streams and marketing platforms. We also talk about the importance of using content creation, social proof, and network to grow your influence, plus much more! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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5 Simple Steps to Increase Blog Traffic
03/09/2018 Duration: 16minIn this week’s episode, I’m sharing the 5 strategies that helped me grow my blog traffic by more than 67% in just 4 months -- and how you can achieve the same results by working smarter, not harder. Tune in to find out how you can put these strategies to work for your blog!
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How This Influencer Used Authenticity to Go Viral in 1 Week
22/08/2018 Duration: 59minIn this week’s episode of The Influencer Podcast, I chat with the inspiring and fashionable Sarah Tripp, creator of body positive fashion blog Sassy Red Lipstick. Today, we’re talking about how going viral tripled her following, the most common mistake influencers make and how to avoid it, how to handle body shaming on social media -- and so much more. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon) and Sarah (@sassyredlipstick)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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5 Marketing Mistakes You Are Making + How To Fix Them
20/08/2018 Duration: 10minIn this week’s episode, I’m spilling the 5 marketing mistakes I see influencers make over and over. But don’t worry, I’m not just pointing out the mistakes. I’m sharing how to fix them, too! Come listen it for a little marketing assessment and a chance to improve your influence today! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. Freebie: juliesolomon.net/ii23
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How to Land Massive Media Coverage In 1 Month
15/08/2018 Duration: 53minToday’s show is all about learning to confidently put yourself out there - whether in front of media or your own social media channels. It’s about using your voice and feeling good about it! Susie Moore, a media maven, joins us to spill her secrets on all things media when it comes to being an influencer, so get your notepad ready!
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Why You Should Use Video to Grow On Instagram + How To Do It
08/08/2018 Duration: 01h02minIn this week’s episode, I chat with Jen Esquer - a fitness and health Instagram star and Doctor of Physical Therapy. Jen has used such respectable tactics to stick out from the fitness saturation on Instagram, and she credits it to listening to her audience and being authentic. If you're wondering how to do the same for your own influence (or want to hear her mindful tips on getting your booty in shape), you’ll love this show! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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6 Things To Ask Yourself Before Hosting a Meetup
06/08/2018 Duration: 10minIn this week’s episode, we’re chatting all about meetups. Do they make sense for your brand? What’s the goal? How to execute them - and so much more! Bottom line, it’ll give you clarity on whether one is a good idea or not. And that’s peace of mind we all deserve! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.
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What Brands Look For When Hiring An Influencer
01/08/2018 Duration: 43minIn this week’s episode, I sit down with Ali Grant! Ali runs one of the most successful communications agencies in the industry and they represent both brands AND influencers in the fashion, beauty, and lifestyle space. With 6+ years and 30+ employees, it’s safe to say they’re doing something right. Ali was kind enough to share a bunch of really simple, tactical tips for both brands and influencers in today’s show - and I honestly had to make notes for myself. They’re that good! So even if you think you know it all (or you know nothing at all), you can thank me later for this show :) Or even better, thank Ali! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon) and Ali (@aligrant)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer P
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4 Ways to Use Giveaways to Grow Your Audience
30/07/2018 Duration: 09minIn today’s show, we’re talking all about giveaways. But not just because they’re a great way to treat your community. They can also be a major GROWTH HACK. There’s just one thing: you've gotta do them right. I’m sharing exactly how to do them correctly (legally, for growth, etc.), and this show can’t be missed! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. Links mentioned in this episode: - https://www.juliesolomon.net/blog/4-ways-to-use-giveaways-to-grow-your-audience?rq=giveaways - juliesolomon.net/ii21
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5 PR Tips Every Blogger Should Be Using (But Most Aren't!)
25/07/2018 Duration: 20minIn today’s show, I’m blending two things I’m pretty darn good at…. PR & Influence … and I couldn’t be more excited! Today, I’m sharing the 5 PR Tips Every Blogger Should Be Using (But Most Aren't!). Grab your notepad, a cup of coffee, and tune in to get the secret sauce! Links to things I think you might be interested in that were mentioned in the podcast episode: Influencer Podcast Facebook Community Connect with Julie on Instagram: @JulsSolomon The Influencer Podcast Show Notes: juliesolomon.net/69 I’ve even made a download of all 5 secrets which you can get HERE