Synopsis
The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of todays top social influencers. Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Julie brings you marketing and branding strategies from Amy Porterfield, Lauryn Evarts of The Skinny Confidential, Melyssa Griffin and much more. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence.
Episodes
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Goal setting, increasing profitability and leveraging systems with Reina Pomeroy, co-host of The Creative Empire Podcast
14/02/2018 Duration: 58minLast week, we had the brilliant Jennifer Smith of SPIN Literary. Jennifer walked us through the publishing world and what it takes to build a successful publishing piece - from finding your voice to owning marketing - and how she went from VP of a top publishing company to running her own business all the way from beautiful Australia. Goals, right? You’re in for a treat as we have the passionate and compassionate Reina Pomeroy from Reina + Company. Reina is a coach, speaker, educator, author and a fellow female podcaster - co-hosting the podcast Creative Empire, which connects creatives with industry leaders. Alongside her team, Reina coaches entrepreneurs who are right-brained and heart-centered who want to grow their businesses in a way that provides for the lives they want to live. Helping clients to stop spinning their wheels and take action on what’s most important is what drives Reina every day. Reina + Co focus on goal setting, increasing profitability, leveraging systems for sustainability and strat
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How to Land a Book Deal + Best-Selling Launch Strategies
07/02/2018 Duration: 01h01minLast week, we were graced with Claire Collins of Gleam Futures, a management agency specializing in digital talent and influencers. We chatted about working with brands, what it’s like to represent influencers, and how to best grow and monetize a strong community. I had a blast talking all things influencer management with Claire! This week, we’re taking things back to my business roots - the publishing world - as we have my dear friend, the lovely Jennifer Smith, founder of SPIN LITERARY. SPIN is a global literary firm providing clients with guidance through every phase of the literary process. From handling their presence on social media to finding their voice to marketing, SPIN helps with all components that are behind a publishing success. Jennifer has worked on countless best-selling books and with the best in the game like Joan Rivers, Stephen King, Hillary Rodham Clinton, Bethenny Frankel, Dr. Oz, and so many more! I met Jennifer and had the pleasure of working with her when she was Vice President of
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The Art of Growing a Global Social Influence with Manager Claire Collins
31/01/2018 Duration: 01h15minLast week, we had my amazing life coach and business mentor Nicola Salter help us redfine our influence, and teach us what it means to own our unique brilliance. This week, we’re looking behind the scenes of influencer management with Miss Claire Collins of Gleam Futures (@daclairecollins http://gleamfutures.com). Claire heads up the North American operations of Gleam Futures, a management agency specializing in digital talent and influencers and has a personal love for budding YouTube content. Claire manages the careers of leading digital stars and has inked multi-platform global branded content deals. Claire and the team at Gleam constantly stir their clients and personal brands, growing their reach and engagement on social media platforms - along with signing killer collaborations along the way. From working directly with brands, to monetizing and growing her talent’s reach, Claire’s unique view on the industry is incredibly interesting. Whether you’re curious about brand work, management, or the i
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How to reDefine Your Influence and Own Your Brilliance
24/01/2018 Duration: 01h03minI’m honored and privileged to bring someone on who has made a direct impact on my life. And that, my friends, is my wonderful life and business mentor, Nicola Salter. Nicola has been supporting and intuitively guiding professional women for over 20 years and has a passion to help women build confidence, break away from self-doubt and step into leadership. She’s such a major part of my personal and business growth that it’s only fair that I share her brilliance with the influencer community. In fact, my work with Nicola was really the catalyst to my entire online business and to this very podcast. From one-on-one coaching sessions to enrolling in her Re-defnine Yourself program and the work we still do today, Nicola has changed my world. I could go on all day about Nicola’s impact on me personally, but I’m so excited to share her with you all today! Get ready for some serious personal clarity and revisioning! But before we jump in, Nicola is graciously offering a couple special offers for listeners today. Th
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A Youtuber Tells All - Our Sit Down with YouTube Star Nikki Phillippi
17/01/2018 Duration: 56minLast week, Monica and Melody, the co-founders of SimplySpaced gave you the 3 Method Strategy That Will Streamline Your Workload and showed you a sneak peak into how they completely transformed my office space! This week, Nikki Phillipi, a YouTube and social sensation is sharing her values behind her influence, tips on staying authentic while working with brands, and how being vulnerable can lead to everlasting connections - even in a saturated space! Follow her @nikkiphillippi https://www.youtube.com/user/NikkiPhillippi For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence, even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.
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Getting Organized: The three step method to streamlining your workload
10/01/2018 Duration: 50minLast week, I shared the importance of saying no, so you can open up new doors and say yes to the things that really excite you. This week Monica and Melody, the co-founders of SimplySpaced are giving you the 3 Step Method To Streamline Your Workload and showing you a sneak peek into how they completely transformed my office space! Follow them @simplyspaced http://www.simplyspaced.com/ For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence, even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.
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When to Say No, and When To Say Yes: Building Your Influence With Intention
03/01/2018 Duration: 15minHappy 2018! To start off the year, I wanted to touch base directly with you all 1:1. This week, it’s just me behind the mic - and I’m crazy excited to share one of my biggest secrets to growing your business as we all begin jotting down goals for the fresh year. And guess what? It doesn’t involve taking on more or saying yes to a billion things - quite the opposite actually Yep! This episode is all about how to say NO to gain more. I’m spilling my strategy on how to clear your calendar to gain results therefore growth in your business. How to pinpoint what’s actually moving the needle in terms of brand growth - and what’s simply due to FOMO or industry pressure. How to assess your current systems and build new ones - all surrounded by doing less. For real this time! From taking complete ownership of your precious time, you’ll be amazed at where it can leave you growth wise. Not to mention, what a better friend, mother, wife, daughter - whatever! - you can be. In 2018, I dare you to take back your life an
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Blogger Q&A with Sheridan Gregory - Blogging Tips that Prep us for 2018
27/12/2017 Duration: 56minToday’s guest is a personal friend of mine and one of the most genuine people I’ve ever had the honor of knowing. I’m beyond excited to have Sheridan Gregory (@sheridangregory) from SheridanGregory.com on the podcast today! From motherhood moments to video tutorials that make you fall a little bit in love with the girl, Sheridan brings personality and light to her content - no matter the medium. And today, she’s unloading honest answers when it comes to algorithm changes, where she sees the industry going, and how to balance it all. I love her raw approach to keeping things real in the name of engaging content, and how she truly believes there is space for all in the influencer world - and how to stand out. Because I couldn’t agree more! Sheridan’s ‘take-action’ items and advice: Algorithms are out of our hands and will be forever changing. Instead of butting heads in frustration, accept what you're in control of and learn to engage with your amazing community. Since the market is saturated, it’s impor
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BONUS EPISODE: The Best Present You Can Ever Give on Christmas
25/12/2017 Duration: 15minOn today’s very special bonus Christmas episode, I’m taking the mic solo to talk about something I’m not only thrilled to suggest, but even more excited to execute throughout the rest of the year (and hopefully beyond!). That, my friends, is the gift of presence. Underneath the self-inflicted pressure to buy the perfect gift or spend a certain dollar amount, something much more meaningful is giving those around you your full attention. We’re talking face-to-face, in-the-moment, heart-filling, not-distracted connections! Which is so necessary in our tech-driven culture where nose down in a device is the norm. This season, and especially this weekend, close your devices and open your heart to something much more important - the people you love. This quick and heartful episode explores exactly how to do this, and the magic that can happen when you succeed. I hope you enjoy the message and that it leaves a positive outcome for the rest of 2017! Happy holidays, everyone, and thanks for listening!
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How to Leverage Facebook Groups: Best Practices that Build a Loyal Community of Followers with Heather Crabtree
20/12/2017 Duration: 01h11minA wife, mother, friend, business mentor, CEO and former lawyer, Heather Crabtree is not only the founder of a thriving and inspiring community for females, but she is quite literally #goals for 2018. She’s a passion-filled, positive force who is constantly shedding her knowledge to her Facebook group of more than 13,000 women around the globe - and with us in today’s episode! For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence, even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.
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Confessions of a Giver – How The Giving Keys Founder Caitlin Crosby Turned a Necklace into a Worldwide Movement
13/12/2017 Duration: 51minAs talented and kind as they come, actress, singer, songwriter and entrepreneur Caitlin Crosby sheds her light on the influencer field in this week’s episode - and the importance of building a genuine brand that supports a cause you’re passionate about. Caitin’s company, The Giving Keys, which employs people transitioning out of homelessness to create a line of inspirational jewelry has given more than 75 homeless people jobs, all while being one of the most authentic brands I’ve come across. With The Giving Keys applauded by everyone from The Huffington Post to Teen Vogue, Caitlin brings magic to today’s episode by offering genuine tips for influencers and brands looking to grow while leaving a lasting affect. For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence, even mo
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Turning a Blog into a 7 Figure Business + Pitfalls to Avoid with Top Influencer Manager Jennifer Powell
06/12/2017 Duration: 47minLast week, the one and only Sazan Hendrix gave us a sneak peek into her life as one of the most recognized bloggers and YouTubers in the business, and how her vulnerability has made her a global sensation. This week one of the top managers in the influencer space, Jennifer Powell, teaches us the techniques behind turning a blog into a 7 figure business. For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence, even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.
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Award Winning Blogger and YouTube Sensation Sazan Hendrix on Turning Vulnerability into a Global Brand
29/11/2017 Duration: 01h06minLast week, best-selling author and social media darling Emily Ley shared how leading a simplified life turned her business into a social media phenomenon, and gave us tactical tools to completely renew our brand and life, too! This week the one and only Sazan Hendrix give us a sneak peek into her life as one of the most recognized bloggers and YouTubers in the business, and how her vulnerability has made her a global sensation. Follow her @sazan For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.
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How Simplifying Your Life Grows Your Brand, with Emily Ley
22/11/2017 Duration: 59minLast week, Emmy – nominated producer, strategist and course creator Andrea Corson mapped out exactly how to Create, Market and Monetize Video Content. This week, best-selling author, entrepreneur, wife and mom Emily Ley shares how leading a simplified life turned her business into a social media phenomenon, and gives us tactical tools to completely renew our brand and life, too! Follow her @emilyley For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence, even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.
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Creating, Marketing and Monetizing Video Content with Emmy-nominated producer Andrea Corson
15/11/2017 Duration: 48minLast week, strategist and project manager Dee Reller guided us through a successful holiday sales strategy! This week Emmy – nominated producer, strategist, and course creator Andrea Corson maps out exactly how to Creating, Marketing and Monetizing Video Content. This show is brought to you by our free tip sheet, Attract Your Ideal Audience, a completely free tip sheet that will help you cut through the clutter, get crystal clear on who you’re talking to, and help you start attracting and growing your audience today! You can grab your free tip sheet at juliesolomon.net/newsletter. Today we are going to pull back the layers to producing and executing successful video content. Andrea has been amazing enough to offer each of you listening today 15% off any of her amazing courses that go even deeper into how you can apply so many of the tips she shared with us today. You can get the 15% off using the code LADYBOSS. That code is good through Nov 29th, so make sure to get it before it expires. You can find the
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Mapping Out a Successful Holiday Sales Strategy with Strategist and Project Manager Dee Reller
08/11/2017 Duration: 59minThis show is brought to you by our free tip sheet, Attract Your Ideal Audience, a completely free tip sheet that will help you cut through the clutter, get crystal clear on who you’re talking to, and help you start attracting and growing your audience today! You can grab your free tip sheet at juliesolomon.net/newsletter. Last week, Forbes Magazine’s Tom Ward tell us How to cut through the noise and build an influence that is worth a brands investment. This week, strategist and project manager Dee Reller guides us through mapping out a successful holiday sales strategy! What we cover: 3 THINGS YOU MUST DO TO GET A STRATEGY IN PLACE Vision – what it means and how do you implement it Understanding the “WHY” How to put a plan in place Audience – mapping out the who and the results your audience gets from your services Understanding strategy layouts and how to structure the goals Mock Holiday Strategy – Step By Step Guide to Nailing a Holiday Strategy as a Blogger How to reverse engineer the strategy a
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How to Cut Through the Noise + Build an Influence That is Worth Investing in with Forbes Magazine Writer Tom Ward
01/11/2017 Duration: 01h03minLast week, Samantha Gutstadt is diving into the importance of creating and sharing your story, and how you can use your story to grow a loyal community. This week, Forbes Magazine’s Tom Ward tell us How to cut through the noise and build an influence that is worth a brands investment. Twitter: @motdraw1 For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.
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Creating a Story to Grow Your Influence with Samantha Gutstadt
25/10/2017 Duration: 01h07minLast week, The Skinny Confidential’s Lauryn Evarts shares her secrets to turning a blog into a successful multi-service brand. Today Samantha Gutstadt is diving into the importance of creating and sharing your story, and how you can use your story to grow a loyal community. Follow her @gutstadt For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.
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Lauryn Evarts of The Skinny Confidential Shares How to Turn a Blog into a Multi-Service Brand + The Power of Being Resourceful
18/10/2017 Duration: 58minLast week, Sophie Jaffe, founder of Philosophie talks about the importance of connection, self-care and speaking your truth within your brand and blog. This week The Skinny Confidential’s Lauryn Evarts shares her secrets to turning a blog into a successful multi-service brand. Follow @theskinnyconfidential For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand. @theskinnyconfidential @michaelbosstik
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The Importance of Speaking Your Truth to Grow Your Influence with Sophie Jaffe
11/10/2017 Duration: 01h04minLast week, Alli Webb, founder of Drybar shared how you can take a dream and turn it into a brand that redefines an industry. She also shared how influencers and brands can work together in collaborative ways. This week Sophie Jaffe, founder of Phiosophie talks about the importance of connection, self-care and speaking your truth within your brand and blog. For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends. If you want to uplevel your influence even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand. @sophiejaffe @philosophielove