Cuttothechase.fm: Business, Marketing And Tech Hacks For Entrepreneurs And Digital Creators

There was a huge launch recently by a big-name marketer, well, at least he was a big name in the past. The idea is basically, do a big launch, create fake scarcity by saying you are going to shut down sales of the product for the rest of the year. Fake scarcity, extreme hype, barrage of emails, unethical offers - this type of overaggressive, overly-hyped, sleazy marketing probably worked in the early 2000's. But it just won't fly today. Listen to the show for the rest. https://CutToTheChase.fm

As much as that sounded like Missy Elliott's "I put my thing down, flip it and reverse it.", it wasn't inspired by that song... at all. Ok, maybe just a little bit :-) But seriously, the topic for today, which is, put your pen down, script it and rehearse it, has only to do with how writing a script is such an integral part of the content creation process. And to listen to older episodes of this show, visit https://CutToTheChase.fm

Whether you're doing a YouTube video, podcast, writing a blog post, or a Kindle book, you need content ideas. You can create how-to content based on that information, use it for an FAQ, as in, frequently asked questions, you can use it for your Instagram and Facebook live and non-live videos, use it in your webinars, have a User Questions section on your podcast, or do an "AMA", or Ask Me Anything episode, use it to create the TOC for your Kindle book, or online course. https://CutToTheChase.fm

For everything in life, there are primarily only two ways to pay for them: 1) Your Time, or 2) Your Money When you're getting started with any business venture or project, the temptation is usually very high to spend a LOT of time, and very little of your money. We tell ourselves, since I'm not making any money now, let me not waste any money on resources, I have more time than money, let me spend as much of my time as possible on this project. => https://CutToTheChase.fm

People will stand in line for 3 days to get an iPhone. Stand in line for weeks to get concert tickets. Line up for days to get into the mall first on Black Friday. Spend thousands of dollars on stuff they don't really need. Maybe they want it, but don't need it. You don't need a new iPhone every year. Or even every 2 years. So in the end, it all comes down to this... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm

I was recently asked by a new coaching client, which social media platforms they should focus on? A lot of people have the same questions and concerns, mostly because they see a lot of big name influencers out there, who make it seem like they're on all of the social media platforms. They spend $$$ on their social media marketing team. But for most people, it's not feasible. To listen to older episodes of this show, visit https://CutToTheChase.fm

What seems like just a few years ago, there were gatekeepers for media. If you wanted to publish a book, you had to get accepted by a book publisher. If you wanted to have your own radio show, you needed an actual radio station. If you wanted your own TV show, you had to wait for a Cable TV network to sign you. But now, the gatekeepers are gone. Diminished. Destroyed. Disappeared. To listen to this episode and older episodes of this show, visit https://CutToTheChase.fm

Authenticity is a word that's thrown around a little too casually these days on social media. There's a general misconception that authenticity means you express every thought, feeling, emotion and event in your life in an unfiltered way to your followers. Now, some of that is valid. But you know what makes you utterly inauthentic, even if you're conveying things that are completely true and "authentic" in your mind? To listen to this and older episodes of this show, visit https://CutToTheChase.fm

Recently, I saw an ad on Facebook from a famous marketer. He was relaunching his course this year, like he does every year. So I wanted to know what his new funnel was this time. What I noticed, was that this same-ol same-ol process that worked in past years, doesn't work as well right now. To learn more about creating an online business, create, sell and deliver digital content, check out https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChase.fm

The original quote from Uncle Ben - With Great Power comes great responsibility - actually doesn't make much sense, for most people anyway. It is basically telling me, that WHEN I get to the point of having great power, it comes with great responsibility. Well, that doesn't tell me what I should do to GET to the point of having great power, right? Which is why MY new twist on that quote will make sense for many more people: And that is... Listen to the show for the rest. https://CutToTheChase.fm

If you're offering a service for small businesses, like managing their Facebook marketing, or content marketing, or SEO, which stands for search engine optimization, or editing podcasts, or creating videos, one thing you can do for lead generation, is to teach the DIY, and Sell the DFY. To learn more about creating an online business, and how to create, sell and deliver digital content, check out https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChase.fm

When it comes to delivering a product or a service, there are 3 overarching strategies, each of which have their own pricing models. DIY (Do It Yourself), DFY (Done For You) and DWY (Done With You). Listen to the show for the rest at https://CutToTheChase.fm . To learn more about creating an online business, and how to create, sell and deliver digital content, like audio, video, PDF and text, check out my full-length podcast at https://SubscribeMe.fm

Netflix just took home 23 Emmys for its original content, on which, it is spending up to $8 Billion and will be creating about 1,000 original shows in 2018. Then I saw someone ask this question in a Facebook group: "Any thoughts on the Audio world ever having a Netflix type company?" And here's my take on that... Listen to the show for the rest. Article referred to on the show: https://SubscribeMe.fm/edison/ To listen to older episodes of this show, visit https://CutToTheChase.fm

I was recently interviewed on a podcast, where the host asked me: "What is the #1 advice I would give to someone just starting out?" If I were forced to give just one piece of advice, then that would be, to build a list. Building an email list is the single most reliable way to reach your audience. So if I had to expand on that further and give you a simple strategy, on what you can do to get started, then here it is... Listen to the show for the rest, at https://CutToTheChase.fm

There is a common misconception among all creators, that if you create something remarkable, and put your heart and soul and blood, sweat and tears into it, then eventually, people will find you, and you will get the fame and fortune you deserve. Unfortunately, that continues to remain a big mindset problem for most pure creators. Because there is no such thing as organic discovery any more. Listen to the show for the rest, at https://CutToTheChase.fm

The basic premise of "1000 True Fans" (KK.org), is "To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans." And I would add to that, you also don't need millions of downloads, if you are a podcaster, or millions of views, if you are a YouTuber, especially if your goal is not to make pennies of ad revenue per view." Listen to the show for my take on this, at https://CutToTheChase.fm.

For the most part, with my coaching clients, I advice that if you find something that works, stick with it. And see if you can track it, test it and tweak it and improve it. But on the other hand, there are some things that I would not recommend doing, even though, it may seem to "work", like... Listen to the show for the rest at https://SubscribeMe.fm

If you go on Facebook or Twitter, you can see that people are frequently crowdsourcing advice like: What Netflix show should I watch? What's the best action movie you've seen? What's your favorite music to listen to when working out. They crowdsource donations, and then there is crowdfunding for commercial use. But you know what's the one kind of crowdsourcing that doesn't really work? Crowdsourcing business advice. Listen to the show for the rest at https://CutToTheChase.fm

The Perfect product, if ever there can be one, would be something like this... 1) It is Digital 2) It is created once and the same product or service is sold to different customers 3) Customers pay for it not just once, but every month, or year - as a subscription Listen to the show for the rest. Search for "CutToTheChase" as one word in your favorite podcast app, or online at https://CutToTheChase.fm.

When you want to stand out from your competition, it really helps if you can be creative. And if you can be both creative AND funny, I can pretty much guarantee you that your message will stick even more clearly in your audience's mind. And today, it's easier than ever to be creative, or hire those who are creative, starting for as little as 5 bucks. Give it a listen, and then I'll explain what this is about. So here goes... Listen to the show for the rest. https://CutToTheChase.fm