Cuttothechase.fm: Business, Marketing And Tech Hacks For Entrepreneurs And Digital Creators

A lot of websites I come across, don't publish an email signup for on their home page. Even if they do, it's probably buried somewhere towards the bottom of their page. And the headline usually says something super dull and boring, like "Sign up for our newsletter". That has GOT to be the world's worst call to action. To check out all of the tools I use in my online business, https://SubscribeMe.fm/tools/ And to listen to older episodes of this show, visit https://CutToTheChase.fm

Do you know what are some things that will NEVER EVER show YOU the money? Likes and Loves and Wows and Sad Faces on your posts, Comments, asking me to respond to your post with a GIF showing you how I feel, asking your followers to guess which one of the 10 concerts that you've never been to, asking me to post the 8th photo from my camera roll. And to listen to older episodes of this show, visit https://CutToTheChase.fm

There are literally thousands upon thousands of quotes from accomplished people all over the world, who have talked about how they became an overnight success, and here are a few. Notice a pattern here? Yeah. Every "overnight success" story actually took many many years to create :-) I started selling online in 1997. That's 21 years ago. And I still don't feel like I have arrived. So don't compare your first step with someone who has already walked a thousand miles and get discouraged.

When you give a lot of value, and have been doing it for a long time, you have a great offer, a great value prop, good positioning, and clearly articulate the benefits of what you're selling, and how you can help people, and on top-of all of that, if you can also GUARANTEE results, you can get a huge win. To learn more about the coaching program that I mentioned earlier, the one that got me my biggest 3-day payday ever, visit https://SubscribeMe.fm/coaching/

I don't believe too much in all the woo-woo books and secrets and seminars that tell you all you need is to believe in yourself, say all the affirmations with great conviction and great things will magically start happening for you. In my opinion, there are only 3 ways to make money... Listen to the show for the rest. To check out my "Guaranteed Results" Coaching Program, visit https://SubscribeMe.fm/coaching/ And to listen to older episodes of this show, visit https://CutToTheChase.fm

You might have seen questions being asked of experts, like: "If you were given 30 days and a starting budget of just $500, and you had to make $5000 dollars in those 30 days, what would you do? Oh, and you can't use your list or products. If you stripped away everything else, 2 things you need 1) A product that people want, and will pay for, and #2) A list of qualified people who know, like and trust you, that you can make this offer to. Listen to older episodes at https://CutToTheChase.fm

It is an old English saying that means, it is important to know that different people are suitable for different activities because everyone has different skills. So basically, what might be good for one situation, might not be good for another. You could say the same thing about being an entrepreneur: Not all methods of marketing, not all tools, techniques and strategies or platforms are applicable to every situation. To listen to older episodes of this show, visit https://CutToTheChase.fm

Turns out, the right way to pronounce it is: Meme. And according to the dictionary, a meme is a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users. And back in September 2018, the European Union passed a new Copyright Directive. And the directive's Article 13 has been called as a "meme-killer", and here's why... Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm

Many new entrepreneurs are frequently confused about copyright. You cannot use an image that you found on a Google image search, or on somebody else's website, or some commercial stock photo website. You cannot use that photo or image in your articles, in your blog posts, or in your videos and so on. Same thing goes for Audio or Video. The general rule of thumb is, if you didn't create it, you can't use it. And there's more. Listen to older episodes of this show: https://CutToTheChase.fm

So if you are a podcast hosting company or a video hosting company, you could give away say, a podcasters' studio kit, or a YouTuber's video kit, which includes microphones and stands and mixers, or just those items separately, without necessarily being a bundle. If you are in the photography niche, you could give away DSLR cameras or camera kits and accessories. Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm

Giveaways are great at quickly building a big list. But the list quality will not be too high, if you're not careful with the actual prizes you are giving away. Just because someone gives you an email in return for something free, doesn't mean they're the best prospect for your business. For Giveaways to work, you have to give away something of really high perceived value. Simply giving away ebooks and reports and online courses are not going to cut it. https://CutToTheChase.fm

Reverse Squeeze Page example: https://CutToTheChase.fm/reverse A typical landing page where the only goal is to get an email signup, is called a squeeze page. I guess the idea is that you're trying to squeeze the email id out of a visitor. Instead, what if you switched it around? Create a landing page, which offers some value right away. Like, the first part of a multi-part video series where they can learn something right away, before committing to even something as simple as giving you an email id.

I prefer 3 types of magnets over a webinar, every single time. NOT because webinars are bad, or because most webinars suck, but because webinars are really not the best for the top of the funnel - as in, cold traffic, which means people who don't know/like/trust you just yet. So here are my top 3 favorite types of lead magnets: #1: ... Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm

Podcasts have gotten huge, because people can listen to them on their own time, because they don't have to sit in front of a computer to do it, they can pause and rewind and fast-forward and even skip entire episodes if they want to. YouTube became the world's 2nd biggest search engine - #1 is Google, by the way, and oh, Google owns both of them. Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm

A webinar is a lead magnet - you give them value, they give you their email id. Video is great at building rapport, and much more fun than a boring PDF report. So that's really what your webinar should be: Packed with great value, VERY little fluff, then you make an offer at the end. Doesn't HAVE to be an obnoxious sales pitch, but there absolutely needs to be a call-to-action. Check out my Kindle book about creating an Alexa Flash Briefing: https://CutToTheChase.fm/flash/ https://CutToTheChase.fm

Q: What do bad Karaoke singers, and most Marketers who use Live Video, have in common? A: They both suck and they don't even know it! People are just tired of these "fake webinars", which are nothing but a pre-recorded video, with a drawn-out intro, presenter usually starts off slow, welcomes listeners as if there are real people listening live. Check out my Kindle book about creating an Alexa Flash Briefing, book at https://CutToTheChase.fm/flash/ https://CutToTheChase.fm

No, I'm not talking about IG as in Instagram - I'm talking about IG as in Instant Gratification. We humans are inherently wired to want things RIGHT NOW. Not next week, not tomorrow, not even in an hour. Like, RIGHT NOW. And nothing has made delivering things RIGHT NOW like the Internet, right? Yet why is it that marketers make it so difficult for their potential audience to get to the meat of their content? Listen to the show for the rest. Listen to older episodes at https://CutToTheChase.fm

At some point in your life, you're going to want to sell your business. It could be because you just want to cash out and retire, or because you have a bigger calling in life that you have always put off, or maybe you just want to chill and watch sports and go to your grandkids' basketball and soccer games and hang out with your family. Check out CoolCastPlayer.com , a pretty and powerful podcast player for WordPress. And to listen to older episodes of this show, visit https://CutToTheChase.fm

There's a difference between working ON your business, vs working IN your business. Artists don't necessarily make great marketers. Skilled Technicians don't necessarily make great CEO's. Which is why, according to Bloomberg, 8 out of 10 entrepreneurs who start a business fail within the first 18 months. A whopping 80%. Gone! Check out http://CoolCastPlayer.com , a pretty and powerful podcast player for WordPress. And to listen to older episodes of this show, visit https://CutToTheChase.fm

I recently saw a friend on Facebook post this on Facebook. For the sake of privacy, let's call him Sam. And Sam has a graphic design firm. Sam wrote: I quit my day job in 2015 to pursue my dream job - only to find out it was the wrong dream. Now 98% of my income comes from graphic design work for my clients. What my friend ended up doing, is replacing his workplace boss, with himself. Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm