Cuttothechase.fm: Business, Marketing And Tech Hacks For Entrepreneurs And Digital Creators

Your ideas, my ideas, they're all worth absolutely nothing if they’re not not followed up with action. Massive action. And not just any kind of action, but action with a plan to succeed, extraordinary passion, and down-and-dirty execution – day in and day out. People have "Aha!" moments all the time. Ideas are as common as dirt. And ambition is probably the only thing more common than people with ideas. Listen to the show for the rest. https://CutToTheChase.fm

Do you know what is the number 1 thing craved by most people in the entire world? That includes corporations, marketers, media companies, authors, podcasters, youtubers, and yes, your spouse and even your kids... the #1 thing EVERYBODY wants from you, is your attention. And the one thing no one has enough of anymore, is the time, to pay attention to you. Listen to the show for the rest. https://CutToTheChase.fm

One of the techniques I love, is a NLP Technique called “Pattern Interrupt“. This is where, you use a strategy or it could be technique or a behavior or a headline, and it is designed in such a way that it throws the recipient off-balance just a little bit, and lowers their guard just enough for you to make your presence felt – and that's when you grab their attention for a few fleeting seconds. Now, what you do with that next is a completely different story for another day. https://CutToTheChas

You've probably heard of Gary Vaynerchuk's book, Jab, Jab, Jab, Right Hook. The idea is that you should engage with your audience a few times first, which is what the Jab refers to, before you make an offer or promote something - which is what the right-hook represents. This is something us email marketers have been doing for many years now, but it was Gary Vee who gave it a beautiful, catchy phrase and made it stick in our minds. https://CutToTheChase.fm

Wepner never won a major championship, but he did become immortalized in history in a way that you – and not even he - could not have imagined. On that fateful night, as Chuck Wepner came back to take blow after brutal blow from Muhammed Ali, a young, impressionable and unknown Philadelphia resident was watching on closed circuit TV. Listen to the show for the rest. https://CutToTheChase.fm

In the beginning, all you probably want to know, is if people want what you got. So that's when, you should stop worrying about growing something to thousands or millions of users. And start focusing on doing things that don't scale. Yes, you heard me correctly. Do things that will not scale, and things that most people will not do, exactly because they don't scale. https://CutToTheChase.fm

But when it comes to someone who failed at business, how come you never hear them described as a "Starving Entrepreneur"? They are instead labeled as a "Failed Entrepeneur." So what exactly is the difference between a Starving Artist and a Failed Entrepreneur when they've both technically, quote unquote failed? But when it comes to being an Entrepreneur... Listen to the show for the rest: https://CutToTheChase.fm

I recently gave feedback to a podcaster whose show I loved, and had a lot of great things, except, he was breathing heavily into the mic on all of his shows. It was so bad that I almost wanted to unsubscribe. I messaged him on Facebook and told him how I was a fan of his show, how much I enjoyed it, gave him very specific positive feedback about what I loved about his show, and then ... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm

Do you realize that literally every product and service is slowly moving towards subscriptions? First it was your essential services - like Cable TV and Phone. Then it was channels like HBO and ShowTime. Then Netflix popularized the Unlimited DVD's by mail model. Then it came to music with Spotify. https://CutToTheChase.fm

You know the saying, it's not WHAT you know, but WHO you know? And then there's an extension to that saying, that adds: It's not WHAT you know, it's not WHO you know, but who knows YOU. But if you tried to skip ahead and get directly to the WHO KNOWS ME part, or if you try to accomplish all three things at once, then you're probably going to fail. Listen to the show for the rest. https://CutToTheChase.fm

Do you realize that nobody wants to pay for news anymore? If you are searching for news about last night's game, or today's stock prices, or a global event, and if you go to a website and they want you to pay first before you can read it, what do you think you, or most other people will do? You'll just go to a different news site, or just go back to Google, and go to the next result. Or the one after that. So don't just sell information. Sell your perspective. https://CutToTheChase.fm

Building your business on a third-party platform, where they own the platform, they control the sales, and then they pay you a portion of the profits, is generally referred to as "Digital Sharecropping." It can work for many businesses – like this show is being distributed on third-party platforms like Amazon, Apple and Spotify, to name a few. My Kindle books are sold on Amazon and will probably make the most sales on that platform. Listen to the show for the rest. https://CutToTheChase.fm

In April 2015, LinkedIn purchased online learning website Lynda.com for a cool $1.5 Billion. Lynda.com, at its very core, is nothing but a membership site, offering online courses with videos, checklists and PDF downloads. So when you have a membership site that earns recurring revenue, you increase the value of your business as a whole, and it will be easier to sell your site to a prospective buyer in the future. Listen to the episode for the rest. Visit us at https://CutToTheChase.fm

You've probably heard this statistic that says 8 out of 10 small businesses eventually fail. That's a colossal 80% failure rate. Now, it doesn't necessarily mean that the remaining 20% are successful. It just means 2 out of 10 somehow manage to survive. And out of that 20%, only a few go on to actually thrive. So why do most businesses fail? To learn more about creating an online business, create, sell and deliver digital content, visit https://SubscribeMe.fm https://CutToTheChase.fm

I came up with two words to explain the best and worst business models: DOGPOO: Do Once Get Paid Only Once. DOSAA: Do Once Sell Again & Again. So DOGPOO vs DOSAA. You cannot build a long-term profitable online business selling one-time products, or doing work that gets you paid just once - like freelance work or a service that you peform for a client, and you get paid once for it. Listen to the episode for the rest. Visit us online at http://CutToTheChase.fm

One of the most powerful techniques I have ever invented - I call this the Dream-Book TOC Technique - TOC as in TOC, as in, Table of Contents. This technique will help you become an absolutely powerful & efficient MACHINE at creating content, content for your membership site, for your online course, a free youtube video series, a paid online video course, brainstorming topics for your podcast or flash briefing, Kindle or paperback book, writing sales copy, blog posts, etc. http://CutToTheChase.fm/

French mathematician and philosopher, Blaise Pascal, once ended a letter that he wrote, with this sentence: "I have made this longer than usual because I have not had time to make it shorter." Think about that for a second. Listen to the show for the rest. To learn more about creating an online business, and how to create, sell and deliver digital content, check out my full-length podcast at https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChase.fm

One question I frequently hear from content creators, is about the length of their content. How long should a video be? How long should a sales page be? How long should an article be? How long should your podcast be? I just have one simple answer to this: There is no such thing as "too long" - only "too boring". And as much as I would like to take credit for that beautiful quote, it's not mine. Listen to the episode for the rest. http://CutToTheChase.fm/daily/

Video is one of the most powerful communication tools available to marketers, influencers, content creators, and entrepreneurs. If you think of the reach of video - like movies, TV shows, Netflix, Hulu, Amazon Prime, not to forget, the 2nd biggest search engine in the world, YouTube, the reach and dollars in Video makes Audio look like an ant in front of a sky scraper. Listen to the show for the rest. https://CutToTheChase.fm

If you are a digital creator, it is absolutely critical that you Own Your Platform, as I like to say. It is very easy to get sucked into creating all of your content on third-party platforms like Facebook, Patreon or Udemy. Butwhen you use a third-party platform, all of your content is stored within their proprietary system, you can't easily customize it or modify it, and most importantly, all of your users will be in their system. http://CutToTheChase.fm/