Chirocast

We have seen some remarkable pivoting by business owners who took their professions in a new direction and thrived during this pandemic. One such person is Katie, a real estate agent friend of Dr. Rubin's who is selling more houses than before COVID-19! Her story is a great lesson for us all on how to be unstoppable!

My friend Kenton told me a few weeks ago that in the next 16 to 24 months there will be an economic boom similar to the boom that happened after World War II. I decided to interview him for this podcast so we can all hear his positive thoughts, changing the format of this podcast. After massive destruction comes massive exponential growth. Especially in areas of technology healthcare and education. Education has proven that it’s more babysitting in the US than actual learning. Healthcare is proven it could not take care of his people because it’s really not healthcare.

Look at your new feed recently? How do you make sure you are not being pulled down by the negativity of it all? By being very selective about what you engage with. Only read/listen/watch the articles that are either going to give you more information that will be useful, or that is more positive. It's easy to get sucked into the vortex of negative news. Try to make the experience more useful and meaningful by being a filter of the information you let in.

Time marches on. Are you growing or just existing? According to Jim Rohn, your character is determined by the people you are around, the books you read, and the seminars you attend. Are you making the best of those things? Is next year going to be a repeat of this year, or are you constantly looking to improve, learn, become a more and better version of you?

'What greater joy' is there than knowing you can help children, adults, and pregnant mommas with chiropractic? "You never know how far reaching something you think say or do will affect the lives of millions tomorrow," said BJ Palmer. These are challenging times but are also times filled with potential and opportunity.

Chiropractic school gives you an education but doesn't 'make' you a chiropractor. You have to move that education from your head to your heart, and only then can it really come through your hands. Then we can truly change lives not by 'moving bones' but by moving people, by moving them to be inspired to be a better version of themselves.

"If you were the last chiropractor on earth, would chiropractic survive?" asked Reggie Gold, one of my favorite chiropractic philosophers. With the pandemic and everybody's offices shifting to a different way of practicing, is chiropractic surviving in your community? Students about to graduate should look upon this time and realize that there has never been a better opportunity to show the world what chiropractic really has to offer.

Suppose DD & BJ Palmer never brought chiropractic to the world? What sort of change would that have? Would there simply be more people with back pain? Or has chiropractic contributed so much more to the planet than we can possibly imagine? We can use a mind game to create an alternative reality, but in my belief system, chiropractic is the ONLY available system of HEALTH care!

Back in 1998, I was inspired by a cassette talk (yes, cassette) by Dr. Dick Santo to write the first of 3 novels. He asked, "what would happen if a plague hit this country?" I was driving home and had to pull over, the outline of an entire novel flowing through my head as I grabbed a pen and paper and wrote it all down. The novel, aptly called, The Adjustment, plots out from a chiropractic point of view, what might happen if a pandemic hit our great nation. Well here it is, 22 years later, and a pandemic really DID hit the country! Find out more about the novel here: https://amzn.to/2Y4FNPk

How does Coronavirus effect the brain? Loss of sense of smell and taste are amongst the newest neurological findings. Why is this important to a pediatric chiropractor? In episode 324, the topic was Lyme Disease & PANDAS (Pediatric Autoimmune Neuropsychiatric Disorder Associated with Strep). Both Lyme and PANDAS create autoimmune issues in kids, and we take care of lots of kiddos in our practice with these challenges. What might be next? An autoimmune disorder associated with Covid? Maybe call it PANIC (Pediatric Autoimmune Neuropsychiatric Inflammation due to Covid)?

"Care so much that you don't care at all." What does that mean? That was a profound statement from Dr. Sid Wiliiams in July of 1993 that changed everything for me. It means that you care so much about something that you totally detach from the results. You do something for the sake of doing it, not for the rewards or accolades or promise of something in the future. It explains Dr. Sid's thought process of "Lasting Purpose."

The chiropractic adjustment hasn't changed but the patient experience has altered drastically. Social distancing has made our parking lot into our waiting room, new patient histories being taken while they are in their cars, and using Zoom as a telehealth platform for those patients who are unable to visit our practice. Adapting with the times!

Chiropractic is considered an essential business by the Department of Homeland Security and by many State governors. It is essential to make sure all people's brains' and nerve systems are working at peak efficiency during this tumultuous time. This is the first episode recorded during COVID-19 at home instead of in a classroom or lecture facility where the other 300+ podcasts were done.

In light of the current situation, it is ever more important to put things in perspective. This talk from a few years ago is about how you can see things one way, and with a slight twist, can see things from a different viewpoint. The conversation was related to looking at famous paintings, but can be extrapolated to any situation, including the current crisis we are in. There really are 2 sides to every story. At least...

During this challenging time, Dr. Rubin shares 10 steps to creating a disruptive pediatric practice. Disruption means not doing the same ole' things the same ole' way. It means thinking not out of the box but that the box doesn't exist at all. What are you doing now to be disruptive?

If you drop keys out of your hand, where do they go? They fall down. How many times do they fall down? Every time. 100% of the time. As long as our planet has gravity, then every time you let go of the keys, they will fall. Dr. Sid told us that's how success works. You've got the keys in your hands...now just let go! During this trying time, know that YOU have the keys in your hands RIGHT NOW...and if you let go, then success will come to you. You've got to do your part, though. You need to have the keys in your hands!

During this challenging time, we must constantly refocus on our mission, our purpose, our reason. It is easy to get sidetracked. Stay the course. Be the lighthouse, the beacon of hope for your community, for the world. Remember the quote, "as you give so shall you receive."

Did you know there are at least 3 types of infantile torticollis? Dr. Rubin distills the great work of Dr.Heiner Biedermann from the classic text, "Manual Therapy in Children", in which he calls torticollis "Kinematic Imbalances causing Suboccipital Strain", or KISS for short. Dr. Biedermann identifies KISS 1 and KISS 2, and Dr. Rubin adds a 3rd sort of KISS (aptly called KISS 3) to the mix. Learn what they are and how to approach them from a chiropractic point of view, especially in regards to brain development.

Dr. Sid was a charismatic, larger than life persona. He would mesmerize audiences with his clarity, focus and conviction, imploring us to study chiropracTIC so you can learn to speak with authority. Success in chiropractic was not about selling; it was about believing so strongly that your practice members literally felt your conviction.

What are you spending your free time on? Facebook? Instagram? Make sure that you balance your time with solid reading. Read the latest research on the topics you are most interested in. Study the top textbooks, get lost in the latest articles, get push notifications from your favorite journals. Keep on top by constant study.