Boost Hospitality Marketing Podcast

Boost Hospitality Facebook Competition Season 5 Episode 4   Today's episode is about giving the post a boost. The best way to do this is to give people a second chance to enter the competition. The psychological aspect is that when you get people to commit to entering something, they want to win.  Go back to your post and say "Wow, thank you so much to everyone who has taken the time to enter. We've been blown away by the response. We are going to give everyone a chance to get a second name in by doing ...." There are several options. The first option is to get people to say a magic word, e.g. "book direct" or something else relevant to you. If you have a Facebook messenger chatbot is to go to your settings and add to 'acquire by comments' and when someone puts in the magic word, then your chatbot kicks in and asks people to be part of the VIP club. This means they subscribe to your page and you have the ability to send them messages (to the whole list) at any time that you want. If you don't want to use

Boost Hospitality Facebook Competition Season 5 Episode 3   It has now been 48 hours since the competition went live, and hopefully, because of the actions you have taken, you're up to date with the competition.  Today, I will show you how to get the competition in front of the right people. What I recommend you to do, is to share into 3-5 Facebook groups a day.  If you want to get it out to even more people, which is what today's episode is about, you can start using Facebook ads. What Facebook want, is that when you spend money with them, they just want to put it in front of people who like your page. But what I will show you, and by putting in a little bit more time into, is that you can create an audience that you can put your advert in front of. Go to your Facebook page and in the top right-hand corner, there's a little drop-down, click on it and scroll down, and click Create Ads. It will load up a new page. This is what is called your power-editor. Click the hamburger-link (3 dots) and there are

Boost Hospitality Facebook Competition Season 5 Episode 2   Today's episode is about the post. This is the way you are going to describe what the competition is, you are going to describe how, and make sure that once they've entered the competition, that they comment and engage on the post. You've done the preparations and you've got your prize and your image. Now upload the image to your page. It doesn't matter what time you post it, just do it when you can. What is essential, is the wording. The title is 'Competition Time', so that people instantly know it's a competition. You can also had a few emojis on either side to make it stand out. The next line is where you tell them exactly what they're going to win. Insert business name and say "all you need to do to enter this fantastic competition is like this this post." In the fourth line, say something like "for everyone who wants good karma, make sure you comment below, share, and tag friends."  Once the post has gone live, go into the post, and in the

For this season of the Boost Hospitality Podcast I wanted to show you something special.    I am going to show you how to run the perfect Facebook competition. Even better, we are all going to do it live.   Monday 24th September Join me every day for 10 days whilst I show you a step by step guide.   I am also going to be providing visual training on this as well. To register, go to www.boostly.co.uk/Facebook      If you are listening to this in the future, then you can still go to that website and register as all of the training will be added to a Dropbox folder.

Boost Hospitality Podcast Season 4 Episode 10   Emma and her husband run the Riviera Guesthouse in Whitby. She was one of the first people who attended one of my first workshops and in September 2017, Emma was one of the first people to sign up as a tester. Emma has been fantastic at learning and doing the work well. Emma took the advice, and the results were amazing. She learned how to trademark her business name, how to bid on her brand, and she stopped booking.com and Expedia and other OTAs from appearing in front of their own website.   Over the course of the last few years, the direct bookings have increased and the bookings through the OTAs have decreased.   To read the full blog, go to: https://boostly.co.uk/cma-investigation-the-future-of-the-ota/https://boostly.co.uk/how-emma-increased-her-direct-bookings-with-boostly/

Boost Hospitality Podcast Season 4 Episode 9   On the 27th October 2017, the CMA opened an investigation into how the Online Travel Agents conduct their business. We are now in July 2018, and I wanted to update my original blog to see where we are at with the CMA investigation and what has been the outcry from the huge news from the world of hospitality.   To read the full blog, go to: https://boostly.co.uk/cma-investigation-the-future-of-the-ota/

Boost Hospitality Podcast Season 4 Episode 8 I wanted to explain what GDPR in simple terms for hospitality owners, so anyone can understand it. What is GDPR? Wikipedia tells me this – The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU).   To read the full blog, go to: https://boostly.co.uk/simple-meaning-of-gdpr-explained-for-hospitality-owners/

Boost Hospitality Podcast Season 4 Episode 7     Now, if you are already doing really well and don’t have any availability for 2018, you can skip this post. However, if you would like some help on how to get more direct bookings, then listen to this Tip 1 – Email Your Past Guests Tip 2 – Stop the online booking agents from advertising on your name Tip 3  – Make your booking process on your website EASY   To read the full blog, go to: https://boostly.co.uk/lets-explore-simple-tips-to-boost-your-direct-bookings-in-2018/

Boost Hospitality Podcast Season 4 Episode 6   Are you brave enough to market your business without the help of the online travel agents? I interviewed Lin Mount of Lorien House who is doing just that. I had some questions for her about her experience as a hospitality owner. She was kind enough to share her story, marketing tips with us for the blog. Enjoy!   To read the full blog, go to: https://boostly.co.uk/say-no-to-online-travel-agents-and-grow-your-hospitality-business-read-an-interview-with-lin-mount-of-lorien-house/

Boost Hospitality Podcast Season 4 Episode 5   Online reviews are powerful. They can reach would-be customers worldwide, quickly and easily spreading the word about your business. But, what if you get a negative review? Not responding to it is the most dangerous option, (doesn’t matter whether it is a negative review or a positive one) making it seem like you don’t care what your customers think.   While you are ignoring criticism and your reputation is being damaged, others are taking the situation to their advantage, drawing in your prospective customers. Here are seven ways to handle a negative online review.    To read the full blog, go to: https://boostly.co.uk/the-7-golden-rules-to-turn-negative-reviews-into-new-customers/

Boost Hospitality Podcast Season 4 Episode 4   The trick with all the online travel agents and listing sites is to put your information everywhere. These companies invest billions ensuring they are seen first when a potential guest starts their booking process, so if you don’t have a presence on all of the big online travel agents, you are leaving money on the table. I appreciate the fact that you can’t be everywhere all of the time though, so what I did was adopt the 80/20 rule. How does this work? 1. Get listed on all of the online travel agents 2. Monitor the results over 6-12 months. 3. Find out which websites worked the best for bringing in bookings. The end results would help that I would focus on the 20% of websites that are bringing in 80% of the bookings.   To read the full blog, go to: https://boostly.co.uk/want-to-get-the-most-from-expedia-follow-these-3-ultimate-ways/

Boost Hospitality Podcast Season 4 Episode 3 Isn’t it exhausting trying to keep up in this world of constant competition? Potential guests are continually looking for top-rated properties. Did you know, approximately 95% of your customers will check a reviews website before booking at your property? Where are your guests going to? The answer is Tripadvisor. (Watch out of Google and Facebook as well) The TripAdvisor Popularity Index is influential because the closer your ranking gets to #1, the more likely you are to be chosen by prospective guests when they search for accommodation in your area. I have put together a Five-Step Guide to boosting your TripAdvisor Ranking.   To read the full blog go to https://boostly.co.uk/tripadvisor-popularity-ranking-5-tips-to-boost-your-tripadvisor-ranking-take-your-business-to-the-next-level/

The Boost Hospitality Podcast is back again and this time I am talking about Google Ads and 3 essential steps every hospitality owner needs to take to get a win      To read the blog in full visit  https://boostly.co.uk/3-things-about-google-ads-every-indepedent-hospitality-owner-must-know/

In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process.  The episode covers Step 5 - Buyer's Remorse

In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process.  The episode covers Step 4 - Booking

In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process.  The episode covers Step 3 - Deciding

In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process.  The episode covers Step 2 - Research

In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process.  The episode covers Step 1 - Planning.

Boost Hospitality Marketing Podcast   That's it! We made it to the end of season one I hope you all took something from these tips   I would love to hear from you if you took action: Click below to get in touch via one of the social channels Facebook  Twitter Or, email mark@boostly.co.uk   The following has been created by the lovely Kathryn of team Boostly In the last episode of the series, Mark recaps the main takeaways from the previous five episodes. He reviews the importance of having a clean and enticing website home page, what a good TripAdvisor page can do for your bookings, how to work with online travel agents, how to strategically use email marketing, and how to use social media socially to sell more rooms.

Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly   Social media is a massively growing and essential tool used by most hospitality businesses today. Mark teaches you how to use social media channels in your favour by portraying your property socially, rather than just selling it, to in turn receive more bookings.            More information about this podcast series I decided to do something a little different with my new podcast.   I wanted to release all 6 episodes in a "Netflix" stylee   Boost Hospitality or Boostly as is known is my business www.boostly.co.uk is the website   I work with Independent Hospitality Owners in the UK to boost their direct bookings and to help them with all of their marketing needs   I also run a Free Facebook Hospitality Group with one of the largest hospitality communities in the UK, (Come and join > Hospitality Community) Why me?   Well, for the last three years, I have been running my family h