Synopsis
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge so that you can apply it in your business today.
Episodes
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BDTP. Marketing for Humans with Sarah McCredie
28/07/2023 Duration: 31minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesRecurly — Sarah’s place of workGlossier — one of direct-to-consumer pioneers in human marketingSlack — an example of human branding in SaaSState of Subscriptions: What consumers wantConnect with Sarah on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn mo
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Episode 272: User Respect with Christina Nguyen White
21/07/2023 Duration: 38minIn the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLoom — Christina’s place of workFigma, Grammarly, Spotify, Airbnb, Asana, Notion — inspiring productsFollow Christina on Twitter and LinkedInThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.
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BDTP. Re-engagement Emails with Tim Hart
14/07/2023 Duration: 29minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesResponse LabsEmail GeeksConnect with Tim on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover thi
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Episode 271: Wireframing for Everyone with Leon Barnard
07/07/2023 Duration: 30minIs there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWireframing for Everyone — a book by Michael Angeles, Leon Barnard, and Billy CarlsonFollow Leon on Twitter and LinkedInBalsamiq Wireframing AcademyGet a copy of Wireframing for EveryoneThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-p
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BDTP. Customer Acquisition Strategies with Farzad Rashidi
30/06/2023 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesRespona — Farzad’s toolUI Breakfast Episode 167: Designing Effective Presentations with Payman TaeiSemrush, Ahrefs, Moz — Farzad’s tool stackOutreach Strategy HubConnect with Farzad on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more her
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Episode 270: Prototyping for Mobile with Dan LaCivita
23/06/2023 Duration: 31minCan you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPlay — Dan’s productCheck out Play’s YouTube channelApple Human Interface GuidelinesFigma Resource LibraryWebflow ResourcesTry PlayThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leav
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BDTP. Prioritizing Engineering Resources with Phil Alves
16/06/2023 Duration: 38minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDevSquad — Phil’s consultancyDevStats — Phil’s productShape Up — a book by Ryan SingerUI Breakfast Podcast Episode 238: The Allied Team Model with Anthony ArmendarizDORA MetricsSPACE FrameworkSaaS Origin StoriesCheck out Phil’s websiteFollow Phil on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email pl
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Episode 269: Two Hour Design Sprints with Teresa Cain
09/06/2023 Duration: 43minCan you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSolving Problems in 2 Hours — Teresa’s bookTreviPay — Teresa’s place of workEpisode 131: Design Sprint with Jonathan CourtneyFigJam, Miro, Mural, InVision, Balsamiq — collaboration toolsUse their template on Figma2 Hour Design Sprints on UdemyCheck out Teresa’s websiteConnect with Teresa on LinkedInThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users
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BDTP. Virality & Word of Mouth with Gaurav Vohra
05/06/2023 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSuperhuman — Gaurav’s companyTraction — a book by Gabriel Weinberg and Justin MaresWarby Parker — an example of great customer experienceHow to Model Viral Growth: The Hybrid ModelWhat is K-Factor in Viral Marketing?Snowflake, HubSpot, BigQueryWordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success storiesCheck out Gaurav’s websiteFollow Gaurav on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS
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Episode 268: UI Typography with Oliver Schöndorfer
26/05/2023 Duration: 50minWhy do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPimp my Type — Oliver’s websiteFigma, Dropbox, Miro — brands with expressive typographyTypeTogether, Blaze Type, FontWerk — Oliver’s favorite foundriesWeb Typography — a book by Richard RutterCheck out Oliver’s YouTube channelRead more on Oliver’s blogFollow Oliver on Instagram and TwitterFind Oliver’s deal for UI Breakfast listeners at pimpmytype.com/ui-breakfastThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews —
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BDTP. Using Swag to Grow Your SaaS Brand with Scott Markovits
19/05/2023 Duration: 46minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesInVision — Scott’s previous place of workThreadbirdCotton BureauFathom AnalyticsFollow Scott on Twitter and LinkedInCheck out Scott’s websiteLeading From AfarThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Lea
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Episode 267: Content Testing with Erica Jorgensen
12/05/2023 Duration: 41minHow can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesStrategic Content Design — a book by Erica JorgensenAmazon, Microsoft, Chewy — Erica’s places of workJudy Blume — one of Erica’s favorite authors11 Key Content Design ConsiderationsUserTesting, UserZoom, SurveyMonkeyCloze Test for Reading ComprehensionThe Complete Guide to Heat MapsA Refresher on A/B TestingDesign for Cognitive Bias — a book by David Dylan ThomasThe Cognitive Bias Podcast — a podcast hosted by David Dylan ThomasUser Experience Lisbon ConferenceButton: The Content Design ConferenceConnect with Erica on LinkedInCheck out Erica’s websiteUse the code jorgensen-UIB to get a discount for Erica’s book (va
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BDTP. Personal Motivation in B2B SaaS with Sofia Quintero
05/05/2023 Duration: 52minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCollie — Sofia’s new product, a tool for engineering teamsEnjoyHQ — Sofia’s previous companyKnow Your Customers’ “Jobs to Be Done”Uncovering Customer Insights with Aggelos MouzakitisCheck out Sofia’s personal websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call toda
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Episode 266: Driving Change with Maria Giudice
28/04/2023 Duration: 39minHow can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesChangemakers — a book by Maria Giudice and Christopher IrelandSCARF Model — a brain-based model developed by David RockEpisode 260: Managing the Design Process with Paul BoagEpisode 239: Product Management for UX with Christian CrumlishConnect with Maria on LinkedInCheck out Maria’s coaching practiceThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you unc
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BDTP. SaaS Brand Architecture with Karrie Sanderson
21/04/2023 Duration: 40minToday we have another episode of Better Done Than Perfect. Listen in as we talk toKarrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesTypeform, Smartsheet — Karrie’s previous employersS6E7: Uncovering Customer Insights with Aggelos MouzakitisWynter — a research platformWarby Parker — an example of a consistent brandBrandfolder, Frontify — Digital asset management systemsConnect with Karrie on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow th
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Episode 265: Designing for Families with Nathalie Stratton
14/04/2023 Duration: 30minWhen designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHearth Display — Nathalie’s companyAmazon EchoDuolingo, The Browser Company — great products designed for kidsFollow Nathalie on InstagramGet exclusive access to Hearth DisplayThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-inform
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BDTP. Managing SaaS Growth with Asia Orangio
07/04/2023 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMaven — Asia’s companyHacking Growth — a book by Sean Ellis and Morgan BrownSprint — a book by Jake Knapp, John Zeratsky, and Braden KowitzNorth Star KPIVan Westendorp Price Sensitivity SurveyHow Superhuman Built an Engine to Find Product-Market FitPrice Intelligently BlogS6E8: Software Pricing Design with Chris Mele10+ Survey Email Examples for Your SaaS + Free TemplateFollow Asia on Twitter and on LinkedInIn Demand PodcastThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS compani
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Episode 264: Ecommerce Branding with Abbey McGrew
31/03/2023 Duration: 40minWhat goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWayfarer Design StudioCreative Market, YouWorkForThem — mockup websitesFollow Wayfarer Design Studio on InstagramFollow Abbey on InstagramCheck out Wayfarer’s resources for designersThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely import
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Episode 263: Sharing Work in Progress with Brian Lovin
24/03/2023 Duration: 39minWhat value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCampsite — Brian’s productEpisode 228: Design Advisory with Brian LovinFollow Brian on TwitterTry Campsite for freeFollow Campsite on TwitterThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they he
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Episode 262: Growth Design with Brent Palmer
17/03/2023 Duration: 33minHow does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMixpanelShape Up — a book by Ryan SingerFigJam, Notion — shaping toolsConnect with Brent on LinkedInIC2MGMT — Brent’s SubstackCheck out Brent’s websiteThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed l