Ui Breakfast: Ui/ux Design And Product Strategy

How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSalesforce — Rakesh's current place of workWhat is Jobs to be Done (JTBD)? — an article by Alan KlementChesterton's fence — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairsGall's law — states that all working complex systems evolved from simpler systemsEpisode 80: Design Systems Engineering with James StoneRakesh's websiteFollow Rakesh on LinkedInFollow Rakesh on Twit

Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesIndie Hackers — the famous online community we're talking aboutThe 37 signals Manifesto — Basecamp's original site from 1999Acquired by Stripe! — a blog post from 2017 about IH acquired by StripeSlack, Telegram, WhatsApp — good platforms for starting a community as a chatroomDiscourse — popular forum softwareNomad List, Hacker News, DEV — popular communities that inspired IHThe Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist — Jane's interview on Indie HackersThe Indie Hackers PodcastStart Here — a guide for new users at I

How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEngaged — Amy's new book on behavior change (also available on Amazon)Mad*Pow — Amy's place of work, a "purpose-driven agency"SuperBetter — a book by Jane McGonigalThe COM-B Behavior Change ModelAtomic Habits — a book by James ClearWhat is Jobs to Be Done (JTBD)?Episode 151: Powerful Case Studies with Joel KlettkeParticipatory design — a Wikipedia articleMotivational interviewing — a Wikipedia articleWhy We Do What We Do — a book by Edward L. Deci with Richard FlasteAmy's personal websiteUs

Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUlysses — the writing app we're talking aboutUlysses 18 — one of the latest announcement examples (find more announcements here)Markdown — a lightweight markup language for editing text onlineEpisode 59: International UX with Joe LeechDownload Ulysses Press KitSign up using this link and get your first 3 months of Ulysses freeDrop Max a line at max@ulysses.appFollow Max on Twitter: @macguru17Today's SponsorThis episode is br

Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesOccupational therapy — a Wikipedia articleExponential Wisdom — a podcast by Peter DiamandisThe Drive — a podcast by Peter AttiaFollow Judy on LinkedInToday's SponsorThis episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.Interested in sponsoring an episode? Learn more here. Leave a Re

Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDesigning for Analytics — Brian's companyThe CED Design Framework for Integrating Advanced Analytics into Decision Support Software — Brian's articleInformation Dashboard Design — a book by Stephen FewHow Charts Lie — a book by Alberto CairoGood Charts — a book by Scott BerinatoD3.js — the most popular data visualization libraryGet Brian's free self-assessment guideExperiencing Data — Brian's podcastDrop Brian a line at brian@designingforanalytics.comFollow Brian on Twitter: @rhythmspiceT

What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesExpedited Security, Expedited WAF — Michael's productsTransport Layer Security — a Wikipedia article on TLS/SSLPenetration test — a method for evaluating securityCalifornia Consumer Privacy Act — the new privacy bill alongside GPDROWASP Top Ten — a globally recognized list of top web application security risksLet's Encrypt — free SSL/TLS certificatesPublic-key cryptography — a cryptographic system that uses public keys and private keysEncrypt.me — a VPN serviceAlgo VPN — a free tool by Trail of Bits for setting up your own VPNResponsible disclosure — a model for disclosing vulnerabil

What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign MonitorWooCommerce — Adii's previous productUserlist — Jane's productMotion — Adii's poetry bookAdii's personal websiteFollow Adii on Twitter: @adiiToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense

Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBluetick.io — Mike's follow-up tool we're talking aboutStartups For the Rest of Us, MicroConf — projects co-founded by Mike and Rob WallingEpisode 448, Episode 461, Episode 481 — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about BluetickMention UIBREAKFAST at support@bluetick.io after signing up to get a special bonus from MikeFollow Mike on Twitter: @SingleFounderToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how

No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesYael's blog on MediumEpisode 134: UX Writing with Yuval KeshtcherTranscript of the interview I never had — Yael's article that inspired this episodeJohn Saito — a famous UX writer at DropboxMailchimp Content Style GuideMicrocopy: The Complete Guide — a book by Kinneret YifrahOne voice, many hands — an article by Slack teamContent Design — a book by Sarah Richards (she coined the term)The Man Who Lied to His Laptop — a book by Clifford Nass and Corina YenDon't Make Me Think — a timeless

Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesRefactoring UI — team's project we're talking aboutTailwind CSS — Adam's project, a CSS framework for rapid UI developmentThings — a popular to-do app, one of the examples of great design7 Practical Tips for Cheating at Design — one of the team's most successful articlesScreenFlow — a popular tool for screen recording and video editingWatch Refactoring UI on YouTubeGet the Refactoring UI bookFollow Adam and Steve on Twitter: @adamwathan, @steveschogerToday's SponsorThis episode is brought to you by Lig

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDemandMaven — Asia's companyMake Your Pirate Metrics Actionable — an article about Dave McClure's Pirate MetricsAhrefs — a tool that successfully implements a paid $7 trialEpisode 142: Game Thinking with Amy Jo KimThe Beginner’s Guide to Gmail Ads — an article by Neil PatelFollow Asia on LinkedInFollow Asia on Twitter: @AsiaMatosUse promocode UIBREAKFAST to get Asia's marketing strategy call entirely freeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design

How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesKrystal Lauk Studios — Krystal's design agencyHumans of Flat Design — fun project by Eli Schiff featuring modern illustrationsThumbtack Brand Illustration Style — one of Krystal's case studiesIllustrating a more human brand — the history of Dropbox brand illustration by Michael Jeter99U, Pinterest, It's Nice That — places to find inspirationProcreate, Adobe Fresco, Adobe Sketch — some of the popular illustration toolsMention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk StudiosFollow Krystal on InstagramFollow Krystal on Twitter: @kryst

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCase Study Buddy — Joel's service we're talking aboutSome of their case study samplesPingboard, Varonis, Buffer — some of the companies that do great case studiesCrisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)Get your free copy of The Complete Guide to Growing Your Revenue with Case StudiesFollow Joel on Twitter: @JoelKlettkeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’

Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesI'm Walking Away From the Product I Spent a Year Building — Derrick's post-mortem article about Level37signals — the original site from 1999Getting Real — a book by 37signalsStart Small, Stay Small — a book by Rob WallingDrip — Derrick's previous product with Rob Walling (acquired by Leadpages)The Mom Test — a book by Rob Fitzpatrick on talking to customersStaticKit — Derrick's current productThe Art of Product — Derrick's podcast with

The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesZerus & Ona — Miriam's illustrated book series for kidsLauren Sapala — a writer & coach on intuitive writingThe Artist's Way — a book by Julia CameronFollow Miriam on Twitter: @miriamtocinoPre-order Zerus gets a Virus in English or DutchJoin the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter)Today's SponsorThis episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if y

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSway Copy — Josh's consultancyCopyhackers, ConversionXL — great copywriting resourcesAmazon, Capterra — places for customer research12 Voice of the Customer Methodologies To Generate a Goldmine of Customer FeedbackJTBD.info — a website on Jobs to be Done, run by Alan KlementHotjar, FullStory — tools for better understanding customer behaviorUserlist — Jane's SaaS productEpisode 133: SaaS Pricing with Patrick CampbellTom's Planner — a project management tool, one of Josh's case studiesHow Long Shoul

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesObviously Awesome — April's book we're talking aboutHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog postEpisode 37: Customer Support Done Right with Alex Yumashev April's websiteFollow April on Twitter: @aprildunfordToday's SponsorThis episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and mana

In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist — the product we're talking about Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke Episode 56: Product Development Secrets with Claire Suellentrop Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Behind the Scenes of Our Upcoming Public Launch The story of Userlist, Inc. Userlist Team & Company Values How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist Campaign Templates for Each User Lifecycle Stage Episode 139: Underst

Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PreApps — Sean's app marketing agency App Secrets: How to Create A Million Dollar App — Sean's book The One Thing — a book by Gary Keller and Jay Papasan Measure What Matters — a book by John Doerr Sean's website Follow Sean on Facebook Today's Sponsor This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds o