Ui Breakfast: Ui/ux Design And Product Strategy

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesObviously Awesome — April's book we're talking aboutHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog postEpisode 37: Customer Support Done Right with Alex Yumashev April's websiteFollow April on Twitter: @aprildunfordToday's SponsorThis episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and mana