Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Adrienne Weil, Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing, and measuring the impact of both. Links & Notes Partnership for a Healthier America Adrienne on Twitter

Today on CauseTalk Radio, Megan and Joe talk to Pam Avesian, Vice-President at women's retailer Chico’s FAS, about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. Links & Notes Chico's FAS Cares Habitat for Humanity’s Home is the Key

Today on Cause Talk Radio, Megan and Joe talk to Allison Robinson, Founder, The Mom Project and Brian Zellner, Recruiting Manager at BP, about the BP Returnship Program. This initiative supports professional development among mid-to-upper level working professionals. The program targets women and men who have stepped out of the workforce for family or personal reasons and are now ready to return and reignite their career — an often-difficult transition for even the most qualified working professionals. Links & Notes The Mom Project BP Careers The Mom Project on Twitter

Today on Cause Talk Radio, Megan and Joe talk to Shawn Askinosie, Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul. Sponsor: This week's show is brought to you by Audible! Get a free audiobook to spice up your commute and get. Sign up for your free book at AudibleTrial.com/causetalkradio. You can even use your free book credit to download Shawn’s book today — just search for Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul after you set up your 30-day trial account! Links & Notes Askinosie Chocolate

Today on Cause Talk Radio, Megan and Joe talk to Chris Baylis, President & CEO of The Sponsorship Collective, about all things sponsorship! Chris is a leading consultant to nonprofits and businesses on sponsorship and how to build win-win partnerships. Links & Notes The Sponsorship Collective Follow Chris Baylis on Twitter

Today on Cause Talk Radio, Megan and Joe talk to Bjorn Erland, Vice President of People & Experience at Taco Bell and Jennifer Walker, Director of Strategic Development at Taco Bell Foundation, about the award of $3 million in scholarships through its Live Más Scholarship program. This includes $500k in scholarships for Taco Bell employees! Links & Notes Live Más Scholarship

Today on Cause Talk Radio, Megan and Joe talk to Perry Yeatman, CEO, Perry Yeatman Global Partners, External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs. Links & Notes Mission Measurement Using Social Impact to Drive Your Business (with Perry Yeatman Premium Webinar via Engage for Good) Social Impact Measurement - Moving from Necessary Evil to Competitive Advantage (with Perry Yeatman Premium Webinar via Engage for Good) Perry Yeatman on Twitter

Today on Cause Talk Radio, Megan and Joe talk to Marty Posch, President, Finish Line Youth Foundation, which is the nonprofit arm of athletic apparel and shoe retailer Finish Line about their work with Special Olympics. This includes a very successful checkout charity program that raised $825,000 over the holidays. Links & Notes Finish Line Foundation Marty Posch on Twitter

Today on Cause Talk Radio, Megan and Joe talk to Dashel Schueler, Associate Director of Development & External Relations, at Seattle public radio station KEXP, about International Clash Day. The day celebrates the music of the English punk rock band The Clash and others as enablers of social consciousness. Links & Notes KEXP International Clash Day Dashel Schueler on Twitter

Today on Cause Talk Radio, Megan and Joe talk to Chris Mann, National Vice President of Corporate Partnerships for City Year, about their corporate partnership program and its growth during Chris' tenure. Links & Notes​​​​​​​ https://cityyear.org/support-us Chris Mann on Twitter

Today on CauseTalk Radio, Megan and I talk to Josh Abramson, Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING, about Paint It Forward, a charity paint program that gives back to the local community. Since completing the first Paint It Forward event in 2005, the effort has produced over $1 million worth of free painting services and materials delivered to deserving families and nonprofit organizations across the United States and Canada. Links & Notes ALLBRiGHT 1-800-PAINTING Join the Paint It Forward movement 156: This Nonprofit Cleans Up with Turnkey Cause Marketing Program for Maid Services

Today on Cause Talk Radio, Megan and Joe talk to Jennifer Lindenauer, Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide. We get an update on the merger and their plans for 2018. Links & Notes Good Media Group GOOD Upworthy Jennifer Lindenauer on Twitter

Today on Cause Talk Radio, Megan and Joe talk to Rahama Wright, Founder & CEO of Shea Yeleen, about her efforts to innovate the shea butter supply chain in West Africa. Her social enterprise, Shea Yeleen, markets and distributes high-quality skincare products while providing living wages to cooperative members in Northern Ghana. The line of shea butter products is being distributed through retailers such as Whole Foods, MGM Resorts, and Amazon. Links & Notes Shea Yeleen Rahama Wright on Twitter

Today on Cause Talk Radio, Megan and Joe talk to Andrei Cherny, CEO and Co-Founder of Aspiration, a financial firm that helps investors make money and make a difference. The firm has also launched an app — Aspiration Impact Measurement (AIM) — that lets investors see the impact they're making on people and the planet based on where they are shopping and spending every day.

Today on Cause Talk Radio Megan and Joe talk to Jennifer Herskind, Chief Marketing Officer for Smoothie King, about a new partnership with Challenged Athletes Foundation (CAF), a non-profit organization dedicated to helping people with physical challenges lead active, healthy lifestyles. The 900-store chain will be donating $150,000 through a 25 cent donation to CAF with the sale of every newly-branded Hydrate and Help bottle of spring water. The new bottles just became available at stores the day after Christmas! Links & Notes Smoothie King

Today on Cause Talk Radio, Megan and Joe talk to Kathleen Janus, social entrepreneur, author and lecturer at Stanford University, about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. Links & Notes KathleenJanus.com 00:00 - Welcome To Cause Talk Radio 00:56 - Introducing Kathleen Janus 02:27 - Why write Social Startup Success? 05:05 - What characteristics to successful non-profits share? 07:46 - Non-profits should be better storytellers 10:49 - Lessons in Corporate Partnerships 14:25 - Why do non-profits struggle with ROI savvy? 16:32 - What can companies learn from the book? 20:11 - Favorite examples of great non-profit successes 22:45 - Learn more

Today on Cause Talk Radio, Megan and Joe talk to Dana Stalker and Rachel Frederick, associate creative directors at Droga5, an advertising agency that has developed the Emoji Reaction Project. It's a clever Chrome extension that transforms your negative Facebook emoji reactions into tangible ways to support good causes and fight injustice. Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, the browser extension prompts you with three options: "Donate," "Do," and "Dial." Links & Notes Emoji Reaction Project

Today on Cause Talk Radio, Megan and Joe talk to Anne Kalmer Cainion, Director of Philanthropy and Community Relations BelAir Cantina, a chain of six restaurants in Wisconsin that are giving back to great causes via their Powered by Tacos (PBT) fundraiser. 00:00 - [Sponsor] Engage For Good Halo Awards Submission Now Open! 00:28 - Welcome to Cause Talk Radio! 01:24 - Welcome Belaire Cantina's Anne Kalmer 03:29 - A little about Belaire Cantina and their philanthropy program 05:06 - Powered by Tacos 08:52 - What's your craziest taco? 10:15 - How do you promote cause tacos? 11:36 - What do you look at when selecting a non-profit partner? 12:32 - The CTR Taco? 13:24 - What do you require of your non-profit partners? 14:43 - How do you celebrate the non-profit? 15:30 - The power of video design in cause 17:52 - How do you communicate to consumers? 19:10 - Advice for small businesses? 22:04 - Authentic Cause Leadership 23:34 - Learn more about Belaire Cantina

Today on Cause Talk Radio, Megan and Joe talk to Donnica Hawes Saunders, Manager of Alcohol Policy & Government Affairs, Heineken USA about its Drink OR Drive campaign to change consumer behavior and promote responsible decision-making over the holidays. Through January 3rd, Heineken is using the Evite digital invitation platform to encourage consumers to decide early on — at the point of RSVP — whether they will be drinking or driving at holiday events and celebrations. As part of the campaign, Evite users in 11 cities will also receive discounted Uber rides from Heineken.  Links & Notes Heineken & Evite Drink OR Drive 00:00 - [Sponsor] Engage For Good Halo Awards Submission Now Open! 00:28 - Welcome to Cause Talk Radio! 01:21 - Welcome Heineken's Donnica Hawes Saunders 02:17 - How did Heineken and Evite come together? 05:16 - How does Heineken approach behavior change? 07:07 - What has consumer response been like so far? 07:39 - The Heineken Brewing a Better World campaign 10:29 - How much do

Today on Cause Talk Radio, Megan and Joe talk to Carol Cone, CEO of Carol Cone on Purpose and The Purpose Collaborative, and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!). They give us an update on the Collaborative and share news on an exciting new platform from electronics giant LG. Links & Notes Carol Cone on Purpose The Purpose Collaborative Matchfire Carol Cone on Twitter Chris Noble on Twitter Cause Talk Radio 144: Carol Cone on What's Next for Her, Cause Marketing & Purpose #ExperienceHappiness: LG USA Brings ‘Life’s Good’ Tagline to Life for Youths 00:00 - [Sponsor] Halo Awards Submission is Now Open! 00:42 - Welcome to Cause Talk Radio 01:27 - Introducing Carol Cone & Chris Noble 03:27 - About the Purpose Collaborative 05:35 - Why did Matchfire join the Collaborative? 09:27 - Is the Collaborative model the future of the modern agency? 11:21 - On the first Summit 18:23 - Key learnings in leading the Collaborative 20:07 - What is the Collaborative doing with LG? 32:13