Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Kathleen Janus, social entrepreneur, author and lecturer at Stanford University, about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. Links & Notes KathleenJanus.com 00:00 - Welcome To Cause Talk Radio 00:56 - Introducing Kathleen Janus 02:27 - Why write Social Startup Success? 05:05 - What characteristics to successful non-profits share? 07:46 - Non-profits should be better storytellers 10:49 - Lessons in Corporate Partnerships 14:25 - Why do non-profits struggle with ROI savvy? 16:32 - What can companies learn from the book? 20:11 - Favorite examples of great non-profit successes 22:45 - Learn more