Social Geek Radio

What do Microsoft, Black & Decker and Bayer have in common?  Not very much, except this: when they want to know what's about to happen in the social media realm, they turn to Matt Goddard. Goddard, founder and Chief Executive Officer of R2integrated, is among the top tier of forward thinking visionaries in the digital and social marketing field.  A regular speaker at major conferences and counsel to multinational corporations, Goddard isn't interested in the next hot social network or the latest fad technology.  His obsession?  Understanding the trends that will shape social media for the next decade – and making certain his clients benefit.   Now, for the first time, Goddard is making public his predictions for the near future.  His reason? “We're entering the most critical six months in the history of the social web.  What I see coming has opportunities – and pitfalls – that must be addressed now, for the general good of brands, consumers and the social web as a whole."

  Join AK Stout and Deb Evans as they interview co-founders Kim Oksenberg and Meredith Dennes of Project Eve. Project Eve is a social media platform dedicated to supporting, promoting, and celebrating female entrepreneurship and women owned businesses. The core of their platform is a social network that helps women build and grow successful, scalable and innovative ventures. They connect their membership to resources, a global network extending across industry sectors, and provides a forum to share and test ideas.  Their virtual network gives current and aspiring female entrepreneurs the ability to be a part of a social work environment, a network to share and test ideas, access to resources, and support. Tweet your questions using #SocialGeekRadio or join us live in the chatroom! Connect with Kim and Meredith: @ProjectEve1 and @ProjectEve2 www.facebook.com/projecteve1 www.projecteve.com Social Geek Radio Sponsors: Saying It Social, LLC and Deb Evans Consulting, LLC

  Creating a buzz via social platforms about your event can bring incredible benefits. Today creating a viral sensation about an event can be accomplished with the right street team and event hashtag. The members of the team will create a buzz and energize others to attend or follow the event. Understanding the audience and where street team members spend their time is crucial to the online event marketing campaign. Grand Prix of Baltimore: AK Stout was part of the #SocialGP team. She was live tweeting and instagraaming from the Grand Prix of Baltimore events using the hashtag #GPoB  and #SocialGP. Join us as AK shares how she was selected as part of the social team and all she was involved in during the weekend Grand Prix events in Baltimore Fierce Loyalty: Deb Evans was selected to be a member of  Sarah Robinson’s street team for her new book,  Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Deb will share what is expected of her as a member of this exclusive street team and how you can

         This will be the last Thursday night show. Would you know how to handle a social media crisis? Do you have the steps in place to reply and respond to the crisis  where the crisis began? Are there plans in place to follow up and follow through? This week AK and Deb will be joined by Leslie Farnsworth, President and CEO of FrogDog, a strategic marketing and communications consulting firm based in Houston. Leslie will share these key takeaways on how to handle a social media crisis: How to identify issues early-before too much time elapses and too much damage is done.How to respond to crises the moment they happen and as they unfold.· When it's possible to turn crises into opportunity: how to recognize these possibilities and make them happen. Tweet your questions using #SocialGeekRadio, post to facebook.com/socialgeekradio, or join us in the chatroom! Follow @akstout18, @debce and @lfransworth as they prepare and share valuable information before, during and after Social Geek Radio! Social Geek Ra

Deb Evans welcomes BJ Emerson this week as Social Geek Radio co-host. Together they will interview Stephen Fells, CEO and Co-Founder at follr.com. Follr is a social digital version of a business card. All your social platforms and connections can be organized on one FREE Website. Tune in to learn how easy it is to claim your digital identity today!  BJ will host our GeekItOut segment and share a little about his new book The Tasti D-Lite Way: Social Media Marketing Lessons for Building Brand Loyality and a Brand Customers Crave which will be released in early September.  http://follr.me/steve http://follr.me/akstout http://follr.me/debevans

Our guest this week is Ralph Quintero, Founder of Bald One Media and The Great Business Project. His goal is to "help entrepreneurs get off the hamster wheel and take their business to the next level". Ralph will explain what The Great Business Project is all about . He will also share how he created his no-fluff digital magazine using the MagCast system allowing him to design digital content by entrepreneurs for entrepreneurs containing practical and useful advice that can be implemented immediately in business. Ralph  will also share the 5 pillars to successfully grow your business: mindset, marketing, sales, business development and strategy. Connect with Ralph onLinkedIn, Twitter, Facebook  

  Dr. Sarah David is the Founder of Social Savvy Sarah and our guest on Social Geek Radio this week. Sarah is a personal branding strategist and works with a World-Class Team of 7 renowned business partners, talented graphic designers. She is known for her love of entrepreneurship, gadgets, innovation and inquisitiveness.  Sarah recently completed a series of blogs posts on “On the Road to Brand YOU for Social Media Marketing Success ~ Brand YOU” and will share her tips on: Brand Positioning Benefits of Branding Signatures Branding Through Taglines Don’t know where to start self branding or why? Not sure how to create that recognizable image? Then this is the show for you! Bring your questions to the chat room or tweet them with #SocialGeekRadio and we will answer them live.

This week on Social Geek Radio Deb and AK will talk all things blogging. From recommended word count and frequency to details specific to optimizing your blogs for search.  In today's times of "extreme social" the blog is often overlooked or laid by the wayside while businesses and marketers fervently work on their Facebook and Twitter strategies. During this episode we will tell you why your blog should still be your number one focus and we will share tools you can use to help manage your time and your blogs to keep them at the forefront of your marketing plans.  Bring your blogging questions and log into the chat room at show time to have them answered live!  You can also tweet your questions using hashtag #socialgeekradio on Twitter. In the meantime, we invite you to check out Deb's blog and AK's blog. "See" you Thursday!

AK and Deb welcome Sima Dahl, Founder, Parlay Communication as their guest. Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches, Sima has experience working with Fortune 500 corporations, venture-backed start-ups, non-profits and academic institutions. As president of Parlay Communications, Ltd., Sima guides individuals and businesses as they move from Message to Mindshare™ utilizing smarter marketing, branding and social media.  Sima is co-author of Make Your Connections Count and wrote a chapter entitled The Art of Networking in the Digital Age. Sima will share her proven three step system for social networking success. From developing your personal brand and writing a winning position statement to getting connected online and knowing the subtle, yet important, differences among the top social networks.

This week on Social Geek Radio, AK & Deb will be joined by guest, Greg Goodson, cofounder of Rafflecopter, an app that makes it super-easy to run and manage giveaway promotions on your blog or Facebook Page. Before Rafflecopter, Greg was an independent SEM/SEO consultant after time spent as a marketing manager at online outdoor retailer Backcountry.com and digital ad agency 360i.  During the show you'll learn best practices for running online giveaways and why it might be a good idea for your business or blog. We'll also discuss the often misunderstood Facebook Promotions guidelines.  If you've ever run an online giveaway or have considered it - you don't want to miss this show! Bring your questions to the chat room and have them answered live on the air.  Until Thursday....  

This week on Social Geek Radio, Deb and AK will re-join special guest, Ashley Rudolph. Ashley is a native New Yorker and lover of fashion and making a difference. She has a background in Market Research, a Master's in Global Entrepreneurship (she studied business strategy in France, China, and the US), and is currently a fashion blogger, Chief of Business Development for a NYC financial literacy non-profit, and Social Media and Marketing Coordinator at Gift of Life. Gift of Life is a national bone marrow registry that facilitates transplants for patients suffering from leukemia, lymphoma, and other blood-related illnesses. Tune in Thursday to hear Ashley provide answers to questions such as: What are the benefits of a non-profit being active on social media? What are some recommended non-profit social media blogs to follow? How do I determine the right content for my audience on Facebook? On Twitter? Can I make it fun and interesting? What social media networks should a non-profit be active on? How do

  Our guest this week is Nick Smoot, who is a driven entrepreneur, husband, and father who has impacted both the non-profit world and big business.  After spending 7 years in the non profit world where he was leading state wide initiatives, global leadership development trips, and educational tours in the middle east he redirected his focus to providing answers to complex problems in the business world for both small and large operations.  The entry into the business world was focused on providing solutions to drive loyalty and engagement of current customers. Wisely seeing the mobile revolution coming, Nick began helping companies understand how to implement mobile solutions with ease. After recreating the marketing and distribution model for an online education company, which lead them to become the leader in their space, he took on his first mobile startup. With this company, he and his partner went from concept to acquisition in 8 months for an 11x return. This landed them in the seat of helping major f

Mindy Goldeis a member of the leadership team at Listen360 as the Vice President of Sales. Listen360 provides an efficient way to manage feedback and use customers direct and honest  comments to improve business operations, correct short comings, and deliver outstanding customer service. Mindy believes that social media enables customers to have a voice about your company and the products and services they like. Join AK and Deb as Mindy shares how to solve the following: Do you know how your customers really feel about your business?Are your happy customers recommending you to friends and associates?Can you track and measure customer satisification and loyalty for your organization?   http://www.facebook.com/Listen360 https://twitter.com/listen360inc Listen 360 LinkedIn

AK will share with us how she established, markets and delivers her online courses. She will share: The major benefits of taking online coursesThe class setupThe course technical and setup requirementsHow to prepare for the unexpected Cancellation policyWhat class materials should be provided   To see a complete listing of AK's upcoming courses visit: Online Courses  

Managing a team is hard enough but how do you manage a team when each team member works remotely? Our guest, Justin Brackett, vice president of Shift Digital manages all strategic and creative aspects of digital campaign development. He works with 10 individuals closely. In fact, he spends 50+ hours with them weekly, collectively and individually. What makes this unique is that he hasn't met them IRL (in real life) ever!  He does, however, meet them daily virtually and says he knows them on a very personal level. Join us as Justin shares what makes a great team and how  the team can successfully work together virtually. What techniques to use to get to know a virtual team.Virtual team meetings - social platforms to use.How to manage virtual teams Follow Justin on Twitter @JustinTheSouth http://www.shiftdigitalmedia.com/

This week on Social Geek Radio, Deb and AK will be joined by specialguest Elsa M., Community Manager and Marketing Director for Yelp Baltimore. After 9 years working as a TV reporter and radio host, Elsa knew it was time for a new challenge, but she also wanted something creative and fun; Yelp was a perfect combination of just that. Yelp is a website that puts people in touch with great local businesses. Whether it’s a boutique or a bbq, a dentist or a mechanic, Yelp is chock-full of reviews. By checking out the site, people can make informed decisions on where they spend their time and money. During the show, you’ll receive answers to the following questions: Who are yelpers and why do they Yelp (i.e. Who writes the reviews on Yelp and how many exist)? A lot of people think that Yelp is just a place for people to go and rant. Is this true? What sets Yelp apart from other review sites? Is Yelp just for customers or can business take advantage of the site as well? What should businesses do if they get a

Join AK Stout, Deb Evans and friends of Social Geek Radio as they celebrate the 100th episode of the popular Thursday night BlogTalkRadio Show - Social Geek Radio! Tweet along  using #SocialGeekRadio, watch the Facebook page http://www.facebook.com/SocialGeekRadio and/or join their Google Hangout as they play "Social Geek Radio Guest Trivia" game and award prizes. Which guest shared all the tricks to delight customers, how to create an irresistible brand, be likeable and wrote a book about it? Which guest published how marketing on Twitter can be accomplished an hour a day? Which guest is joyful about baths? Which guest wrote "Location-Based Marketing for Dummies?" Which guest is Nashville's community enthusiast, and geeked out a VW bus to blog his way to CES?   AK, Deb and Social Geek Radio show friends plan to have fun talking about the wonderful guests of the last two years and revisit some of the geekiest sites that were shared at the end of each show in the "Geek It Out' segment.

This week on Social Geek Radio, Deb and AK will be joined by special guest, Ashley Rudolph. Ashley is a native New Yorker and lover of fashion and making a difference. She has a background in Market Research, a Master’s in Global Entrepreneurship (she studied business strategy in France, China, and the US), and is currently a fashion blogger, Chief of Business Development for a NYC financial literacy non-profit, and Social Media and Marketing Coordinator at Gift of Life. Gift of Life is a national bone marrow registry that facilitates transplants for patients suffering from leukemia, lymphoma, and other blood-related illnesses. Tune in Thursday to hear Ashley provide answers to questions such as: What are the benefits of a non-profit being active on social media? What are some recommended non-profit social media blogs to follow? How do I determine the right content for my audience on Facebook? On Twitter? Can I make it fun and interesting? What social media networks should a non-profit be active on? Ho

Deb Evans will be joined by Dana Lopez as Co-Host this week to speak with Al Navarro, co-founder of Mint Advertising. Mint is a creative boutique in central New Jersey that works with a wide range of local, regional, and national clients including Domino's Pizza and Century 21. Leveraging his love for all things automotive, Al once served as the comment moderator and Facebook page admin for a leading automotive blog. He attirbutes a lot of his recent successes with social media to his familiarity and experience with tradtional direct response techniques throughout his career. After listening to this week's show you will learn more about: Social media trends for the automotive industry How to break into social media for auto brands Best examples of automotive social media Follow Dana on Twitter @dana_lopez "Like" Mint Advertising on Facebook

This week on Social Geek Radio, Deb and AK will be joined by guest Jason Cohen. Jason is the owner of RockIt Digital Marketing, a marketing agency specializing in building customized social media and mobile marketing strategies. RockIt leverages a variety of social media and mobile platforms to generate an audience and engage consumers with effective communications to drive business. After listening to this week's show you'll know how to get more: Facebook FansTwitter FollowersEmail Opt InsText Opt InsYelp ReviewsAnd More…   In order to get: More SalesMore In Store TrafficMore People Receiving Your InfoMore People Talking About YouMore Loyal Customers