Social Geek Radio

This week, AK & Deb will interview Robert Moore, President/Founder Internet Media Labs. Robert's experience with social over the last several years has given him  the knowledge and experience to help any business - large or small - win in Social Media by using a combination of Technology & Methodology to accomplish their social mission, what ever that might be. Robert believes that the coming years will give rise to the Social Enterprise - companies that execute a integrated Social Media strategy which allows their employees to become empowered brand ambassadors and advocates. Companies that execute this strategy will prosper in the new economy...companies that don't will get left behind. Social Geek Radio is sponsored by: Deb Evans Consulting & Saying It Social Follow co-hosts @akstout18 & @debce on Twitter. Join in our conversation with #SocialGeekRadio and find us on Facebook!

This week AK & Deb will interview Scott Jordan, Co-founder & CEO of SCOTTEVEST. Scott is no stranger to media attention. He appeared on Season Three of ABC's Shark Tank in March 2012. He has received a multitude of press in the past for his successful entrepreneurship, including write-ups in Entrepreneur magazine, The Wall Street Journal, and even several college textbooks.  SCOTTEVEST's strategy is to embrace all forms of social media, including Facebook, Twitter, LinkedIn, YouTube & Moby Picture to interact with customers, partners, consultants and media. SeV customers can interact with Scott and get their questions answered through many other forms of social media utilized by Scottevest. During the show, hear Scott talk about how SCOTTEVEST has become an award winning social brand! (We might just ask him what it's like to be on Shark Tank, too!) Social Geek Radio is brought to you by Deb Evans Consulting, LLC & Saying It Social.  Find us on Twitter at @akstout18 & @DebCE and on Fac

REPLAY Listen as Shelley Roth discusses her latest book "Shedding Your Sales Shark" The book is designed for those looking for effective ways to engage with their clients and community via social media networks. Shelley shares how social media has completely shifted. The inclusive community-driven nature of social media is sending traditional sales sharks, and their shark tanks, the way of the dinosaur!.  www.shelleyroth.com Shedding Your Sales Shark: Lessons From A Recovering Sales Shark & How To Apply Them To Social Media Marketing And Life Social Geek Radio is brought to you by Saying It Social and Deb Evans Consulting, LLC @AKStout18 and @DebCE

This week on Social Geek Radio, Deb Evans and AK Stout will interview John Morgan, author of Brand Against the Machine. Notable points from the book that will be discussed during the show include: •  Know who your target audience is and what they want •  Define your position as the go-to authority in your industry •  Determine your audience’s problem and create a solution for them •  Produce valuable content that attracts your audience and engages them •  Promote yourself without pestering people •  Over-deliver on your promise Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio.

AK Stout & Deb Evans will interview Jason Falls, Digital Strategist, Author and Speaker. Jason is VP, Digital Strategy for CaféPress, Inc and Founder of Social Media Explorer. Jason’s book co-authored with Erik Deckers, No Bullshit Social Media, is a strategic blue-print manual for social media marketing. During the show we will cover the following from Jason’s book: *Why Jason believes social media marketing is not about technology? *When tools change do the messages change as well? *How important is planning, measuring and metrics to build brand awareness? Following the interview, AK will GeekItOut and share her App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don’t forget to join the conversation on Facebook.

This week, AK Stout & Deb Evans will interview Dave Kerpen, CEO of Likeable Local and NY Times Bestselling Author, and his wife, Carrie Kerpen, CEO of Likeable Media.  Dave and Carrie will talk to us about how they got started (anyone remember theKBuzz?!), Likeable Media, writing a NY Times Bestselling book (Likeable Social Media), and what life is like as an adorable, social media crazed, super couple!  Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!  

This week, AK Stout & Deb Evans will interview Coryon Redd, Owner batteries4less.com and Coryon Marketing. Coryon will spend time explaining the complex world of internet marketing in ways that everyone can understand and implement immediately. During the show we will cover *Keyword research and tools *Competitor research *Getting to the top of Google Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

This week we are joined by Dave Delaney, a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005-2008, and has been blogging for nearly a decade! Today, Dave conducts Content Marketing & SEO Training and will share tips on developing quality,creative content that actually gets shared. Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Delaney Digital Marketing Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE and @AKStout18 and don't foget to join the conversation on Facebook    

We will reply one of  Social Geek Radio's 2012 popular shows with Greg Goodson, cofounder of Rafflecopter. Rafflecopter is an app that makes it super-easy to run and manage giveaway promotions on your blog or Facebook Page. During the show you'll learn best practices for running online giveaways and why it might be a good idea for your business or blog. Well also discuss the often misunderstood Facebook Promotions guidelines.    If you are considering online giveaways for 2013, you don't want to miss this show! Don't forget to engage with Deb and AK on Facebook. Tell us what you liked about the show and we will send you a SGR koozie. You will find Greg on the Rafflecopter Facebook page!  

  Bonnie Sharon aka Gadgetista is our guest this week. Bonnie is Director of Social Media at Wireless Zone Gadgetista: One who pushes the envelope on wireless devices and accessories to realize their full capabilities and help you; the end user, scratch the surface of what they can do to help make your life easier and more productive. We will discuss: hot tech gadgets of 2012, holiday tech gift ideas and gadgets that can help your productivity! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Join the conversation on Facebook!

  This week, Sarah Robinson will join AK Stout & Deb Evans  Sarah is a business coach, strategist, advisor, speaker and author of Fierce Loyalty. Sarah helps businesses and nonprofits small and large stand apart from the pack. During the show we will cover: -Clear, specific steps for creating and maintaining a community -How to build a community around a company or brand -How to find or create those evangelists who will care enough to return and spread the word. Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

This week, AK Stout & Deb Evans will interview Matt Job, VP Sales, Local Search Masters. Matt will share some tips on best practices for local search optimization. Local Search Masters were recent finalists for the  Nashville Best in Business Awards and Small Business Awards and ranked #3 nationally on Google for “Local SEO Best Practices.” During the show they will cover: -Local Search Optimization Best Practices -Local Search Optimization Biggest Myths -How Long It Will Take to See Results After Optimization Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

This week, AK Stout & Deb Evans are excited to bring Shelley Roth back to the show! Shelley is a recovering sales shark.  She has learned how to get out of the "eat -what-you-kill" mode into the “give-to-grow” philosophy of winning. Shelley is a social media trainer, speaker, consultant and author. She has over 25 years of successful business development, sales and educational leadership skills. A few hours prior to show time, Shelley will be launching her new book, “Shedding Your Sales Shark: Lessons from a Recovering Sales Shark and How to Apply them to Social Media Marketing and Life.”  During the show we will cover: -Engagement Marketing: The New "Non-Sales" technique -Digital Body Language -Adding Value to Your Community Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet

This week, AK Stout & Deb Evans will interview Sterling Mckinley, Entrepreneur, Online Marketing Expert, CEO, Speaker & Blogger. Sterling has over 10 years of experience in online marketing which includes search engine marketing, online lead generation and web site development. Sterling’s experience encompasses working directly with small business owners & corporations helping them get more clients using online marketing. During the show, we will discuss questions such as: -Is social media mobile? -What does SoLoMo stand for? -What kind of content do on-the-go consumers want to see? Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

This week Deb Evans and AK Stout interview Kelly Kim. Kelly is co-founder of Twylah – a startup company and content marketing platform.  A popular guest on top blogs, chats, radio shows, and more, Kelly is known for her knowledge of new media business and her leadership in marketing for big brands and celebrities.  Prior to founding Twylah, Kelly was a development officer at Northwestern and Stanford universities.  She received a Bachelor of Arts and Master of Arts in English from Northwestern University. During the show, Kelly will address questions such as: - What are your best tips for creating a great brand presence on Twitter (and Twylah)? - Why is storytelling important for brands?  - What are some of the biggest mistakes you see people making on Twitter and in their Twitter marketing efforts? SGR Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using  #SocialGeekRadio.  Don't forget to join the conversation on

This week AK will be interviewing Walt Rampata, Chief Marketing Officer at SocialToaster.  In 1999 Walt co-founded digitalorganism, an Interactive Multi-Media Marketing Company. He was the mastermind behind the company's strategic focus. Since digitalorganism, Walt has worked to help organizations construct, grow and manage their interactive and online marketing operations. Today Walt manages all marketing related activities for SocialToaster. During this episode, Walt will answer such questions as: How do you identify brand ambassadors/Super Fans? What is the quickest way to grow your Super Fan base? Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE,  @AKStout18 and tweet comments and questions using  #SocialGeekRadio Don't forget to join the conversation on Facebook!

Tune in and meet CEO and Founder of DejaVu, Keith Murphy.  Deja Vu is an application that makes your mobile social by bridging the gap in local search, combining check-ins from your Facebook friends with deal sites like Groupon and Living Social, and including consumer reviews for all locations provided by Yelp!. In local search, we’re able to show you if your friends have been to any of the places around you and see if there are any deals — with the click of a button! Deja Vu also has the ability to see where friends have previously checked-in and get personal reviews for those locations. Following the interview with Keith, AK Stout will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE,  @AKStout18 and tweet comments and questions using  #SocialGeekRadio  Don't forget to join the conversation on Facebook!

Due to technical difficulties the original interview with Gene Gurkoff, Charity Miles was not recorded. If at first you don't succeed then try again so join AK Stout and Deb Evans as they interview Gene Gurkoff (Founder, CEO) the entrepreneur and lawyer who conceived of Charity Miles.  After graduating Harvard Law School in 2004, Gene practiced corporate law for two of the world’s most respected law firms.  At the same time, Gene represented several charities pro bono and became the pro bono General Counsel to The Michael J. Fox Foundation for Parkinson’s Research. Gene has run in over thirty marathons and five Ironman triathlons to raise money and awareness for Team Fox in honor of his grandfather who has Parkinson’s. Tune in and learn: What is Charity Miles and why was it developed? What charities are part of Charity Miles? Will the app work inside? What are the future plans for Charity Miles? Social Geek Radio Sponsors: Saying it Social, LLC and Deb Evans Consulting, LLC

After reading The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave,  both AK Stout and Deb Evans knew that they could dedicate an entire show around the book. Join them as they interview BJ Emerson, VP Technology, Tasti D-Lite and co-author of the Tasti D-Lite Way. Find out why AK spent a Saturday evening reading the book and says that it was a page turner. Did you know that she live tweeted while reading? A summary of her tweets can be found here: The Tasti D-Lite Way: A Twitter Summary By the end of the show, you will learn what and how to become a "brandividual". Show Sponsors: Saying It Social, LLC and Deb Evans Consulting, LLC

AK Stout and Deb Evans will be joined by Andy Steggles, President of Higher Logic, a social media and mobile software company. Andy is also the author of "Social Networking for Non-Profit: Increasing Engagement in a Mobile and Web 2.0 World  http://higherlogic.com/snfnp. Andy will share how to connect, collaborate, engage and empower franchisees with a connected digital community. “An engaged community converts to better retention, more effective recruitment and higher revenue”. We will learn how a Social CRM (an online platform for creating private and secure communities) builds engagement and sharing within an organization. He will also share how a Social CRM can bring new life to conferences and engagement with local communities. Join the Conversation Tweet your questions using #SocialGeekRadio or join us in the chatroom live. Don’t forget to engage with us on Facebook where we post social technology tips and tricks. If you missed previous #GeekItOut segments, check out our Pinterest board. Social Geek