Social Geek Radio

The Franchise News Podcast for the week ending March 13, 2020:       In the news this week: MVF Expositions Franchise Update Media, Gary Gardner Tutor Doctor, Frank Milner Chipotle Dickey's Barbecue, Laura Rea Dickey Express Employment Pros, Bill Stoller Hy-Vee Wahlburgers Jimmy John's, Darin Dugan Jabz Boxing, Danielle Scott Filta, Jessy Perrone Subway, Mike Kappitt Junk King, Chris Scallan, David Meacham, Ryan Buckles International Franchise Association, Lauren Smith      

Gini Dietrich is the founder of Spin Sucks, author, podcaster, and creator of the industry-standard PESO model. She shares the background of developing the model 7 years ago and walks us through the new updated PESO 2.0!  Gini has always been the leader advocating that Public Relations is more than a brand enhancer … it’s a business driver. Also, check out the Certification for the PESO Model through Syracuse University!  And we start the show by teasing the keynote speaker for October’s MITCon event in Phoenix! Big announcement her next week!   Thanks to Social Joey, Better, and The International Franchise Association.  #MITCon

Franchisors AND franchisees!  Did you know I am on a mission to clear the air on one of the biggest pain points for both franchisors and franchisees of both emerging AND established franchise companies?  There seems to be a lot of confusion about who is responsible for getting people "in the door" i.e. driving leads.  Listen in for my take on this topic, incorporating my perspective from my 18 years as a multi-unit franchisee and some things I learned along the way about marketing.

This week’s Franchise Spotlight brings an update on Government Relations issues from The International Franchise Association’s Matt Haller and Erica Farage. We’ll cover how franchising is responding to the latest Corona Virus news, last month’s Joint Employer ruling, AB5, the PRO Act, the TLPA, and more.  If you’re a California franchisee or a franchisor with franchise partners in CA, please join IFA Tuesday, March 17 at the Capital to speak with legislators about AB5. For details and to RSVP, please reach out to Erica at efarage@franchise.org. And for everyone in franchising, hold the date for FAN September 15 - 16 in DC! And to join the Franchise Action Network, text FAN to 52886!   Thanks to Social Joey, Better, and Franchise Dictionary Magazine.  

The Franchise News Podcast for the week ending March 6, 2020. In the news this week: MFV Expositions, Sheila Fischer International Franchise Association, Erica Farage Wendy's McDonald's Valvoline  Blink Fitness Planet Fitness, Chris Rondeau Biggby Coffee, Bob Fish Arby's, Patrick Schwing, Jim Taylor Taco John's, Kelly Hopper, Brooks Speirs Marco's Franchising, Steve Seyferth FlannelJax's, Terry Stewart Edible Brands, Carey Malloy Home Instead, Jim Hood Handyman Connection, Clay McKee Sport Clips Cousins Subs, Justin, McCoy Cristian Brothers Automotive   On the Intrepid Direct Insurance Calendar: Franchise Update Media Franchisors.com Northern Illinois Franchise Association MFV Expos Restaurant Franchising and Innovation Summit Canadian Franchise Association IFA Women's Franchise Network Matthew Haller Social Joey                            

Naira Perez, Founder of SpringHill Digital in Portland, joins to the show to discuss trends about Instagram Stories for brands. Naira shares best practices in stretching your budget and building your community with elements like polls, quizzes, and checkout. Stories are changing marketing from a one-way street to two-way street! Naira shares other paid media trends she’s spotting this year on TikTok, WhatsApp, and more. Also… what’s the definition of a digital agency in 2020? And, did TV informercials from the 90s set the table for digital lead generation now?     Thanks to Social Joey, AnswerConnect, and Franchise Expo Nashville!  #franchiseexponashville     

Today’s #FranchiseSpotlight is on Eric Stites, Founder and CEO of Franchise Business Review.  Eric shares FBR’s latest research in The 2020 Franchise Hiring Guide. The results show the latest employment trends like compensation, employee recognition, culture, and leadership. We also discuss how Gen Z is fitting in the franchise space and how bad the gender wage gap still is.  Also, there’s still time to register for this year’s Franchising@WORK awards. Finalists from 2019 include: Burn Boot Camp - Best Bosses / Best Overall SatisfactionFirehouse Subs - Best Leadership Jason’s Deli - Best CultureSport Clips - Best CompensationBiggby Coffee FirstLight Home CareMosquito JoeDreamMaker Bath & KitchenInXpress1-800 DryCleanSnapologyWild Birds Unlimited   Thanks to Social Joey and Better.

The Franchise News Podcast for the week ending February 28, 2020. In the news this week: Robert Cresanti, The International Franchise Association #NLRB #Joint Employer Neighborly, Dryer Vent Wizard Jim Carpenter, Wild Birds Unlimited Mark Jameson, FASTSIGNS International Weedman Jim Holthouser, Focus Brands McAlister's Deli, Auntie Anne's, Moe's Southwest Grill Julie Masino, Taco Bell Shelly Sun, BNI Dean Ulizio, BrightStar Daniel Blanchard, IHG Marina O'Rourke, Franchise Payments Network Culver's National FFA   On the Intrepid Direct Insurance Calendar: Franchise Update Media Franchisors.com MFV Expos Restaurant Franchising and Innovation Summit Canadian Franchise Association IFA Women's Franchise Network Social Joey Eric Stites, Franchise Business Review  

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast! Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix. Save the date! MITCon 2020 will be Oct 28 – 30! No panels.  No booths.  No BS.  All engagement! This week we’ll chat about the new annual Economic Outlook Report from IFA and FranData as well as a bad trend of trading in your company’s branding for lead gen.  Plus shout-outs today to Brooke Budke, Tom Epstein, Kathy Collins, and Sherri Fishman.  Thanks Social Joey and AnswerConnect.    

This week's Franchise Spotlight is on Tammy Dunakin, owner and franchisor of Rent-A-Ruminant. Tammy's franchise provides a valuable service for business owners, land owners, and municipalities in the form of goats!  Join us for a fun and enlightening conversation about this truly unique franchise!   Thanks to Social Joey, Franchise Expo Nashville, and VetFran!

The Franchise News Podcast for the week ending February 21, 2020.   In the news this week: The International Franchise Association #AB5 Neighborly, Mike Bidwell Global Franchise Magazine Self Esteem Brands, Chuck Runyon, Dave Mortensen Wild Birds Unlimited, Paul Pickett Sport Clips, Gordon Logan Bloomin' Brands, Outback Steakhouse, Brett Patterson, Gregg Scarlett Papa John's, Amanda Clark C3, Bradford, Reynolds Checkers & Rally's, Frances Allen Marriott International, Jim Scholefield Inspire Brands, Rusty Taco, Brendan Mauri American Family Care, Sean Hart Forbes MFV Expos Franchisors.com Canadian Franchise Association Franchise Update Media Social Joey  

We're LIVE at The International Franchise Association 2020 Convention!  Michelle Killebrew of PwC / FranSuite joins Social Geek to discuss trends she's spotting in digital marketing for 2020. Michelle shares her best practices on experimenting to find new audiences, developing personas, and  engaging with customers in an active dialogue.  Thanks much to The IFA, Social Joey, Brand Journalists, and Franchise Expo Nashville!    

Howdy Folks, One of the requests I get the most by franchisors is "Help me find more franchisees!".  In this episode, I share the 4 steps you need to take RIGHT NOW if you are having trouble finding qualified franchisees.  Have a listen and let me know if you need any help with any of the steps.  In the meantime, GO BE AWESOME!

  Bob Fish and Mike McFall of BIGGY COFFEE join the show recorded live at IFA2020 with special guest Angela Coté of the Franchise Growth Catalyst podcast. Bob and Mike describe their unique partnership as Co-CEOs which is a rare success story for any brand!  They share the story of how they nearly broke up the band a just a few years ago before rebooting the company’s culture and building a great team of leaders.  We’ll also chat about Mike’s new book GRIND! Thanks to Social Joey, Brand Journalists, and Franchise Expo Nashville! #franchiseexponashville  

The Franchise News Podcast for the week ending February 14, 2020. In the news this week: Simon Sinek Trent Shelton International Franchise Association, Matt Haller Global Franchise Magazine Little Kickers Famous Dave's, Dave Anderson Walk-On's, Brandon Landry Mooyah Burgers CertaPro Painters, Mike Stone Hard Rock International School of Rock, Rob Price Franworth Madison Reed Color Bar skoah Live Well Excercise Clinic Springwell Excercise Clinic Drew Brees Amazing Lash Studio, Heather Elrod Goldfish Swim School Young Rembradnts, Lizi Wahl Camp Bow Wow, Todd Houghton Taco Bell, Nikki Lawson Del Taco, Tim Hackbardt Newk's Eatery, Joe Pate Dunkin Brands, Jill McVicar Nelson Taffer's Tavern, Bar Rescue, Jon Taffer Duncan Miller Ullmann McDonald's Social Joey MFV Expos Restaurant Franchising and Innovation Summit Canadian Franchise Association Franchise Update Media Biggby Coffee, Mike McFall, Bob Fish                             

The new Chair of the International Franchise Association and CEO of FASTSIGNS, Catherine Monson is our special guest on Episode 500! Catherine shares her ideas on opportunities for (and threats to) franchising and small business in 2020. We also dive deep into her leadership principles, her dream job (listen up Fox News), and the leader with whom she would most like to have a glass of wine.  Thanks to Social Joey, Better, and VetFran!      

The Franchise News Podcast for the week ending February 7, 2020. In the news this week: Orangetheory Fitness, Dave Long The American Heart Association Express Employment Professionals East Coast Wings + Grill Always Best Senior Care FranConnect, Gabby Wong Baguette USA, Pete Bell, Darren Tipton Tough MUdder Boot Camp, Britt Canady Celebree School, Jim DiRugeris Boston's Pizza, Katie Borger Home Helpers, Kimberly Demaree Zorakle Profiles, Rebecca Monet The International Franchise Association MFV Expos Restaurant Franchising and Innovation Summit The Canadian Franchise Association Franchise Update Media Catherine Monson Social Joey  

John Jantsch is a marketing consultant, speaker, author, and leader of Duct Tape Marketing. We discuss marketing for small businesses, the challenges small biz owners face today, and what it takes to stay ahead of the competition. His latest book is The Self-Reliant Entrepreneur, which is structured as a daily challenge and inspiration. David Meerman Scott calls it “a love letter to entrepreneurs.”   Thanks to Social Joey, Answer Connect, and Better.

Liberty Bernal is a coach / author / speaker and is the author of Let’s Do This! Liberty shares her story starting as a fitness coach and franchisor at a very young age. We’ll explore the connection between franchising & business ownership and health & fitness. Check out Liberty’s new podcast and fitness ideas and stories on her website.     Thanks to Social Joey, Franchise Dictionary Magazine, and Better.

The Franchise News Podcast for the week ending January 31, 2020.   In the news this week: US Secretary of Labor Eugene Scalia Catherine Monson, FASTSIGNS Kristen Pechacek, Anytime Fitness Chuck Runyon, Self Esteem Brands Stacey Pool, Noodles & Company Dave McDougal, Lisa Dimson, Your Pie Gary Vaynerchuk, Vayner Media, Bojangles' Tough Mudder, Chill-N, Thrillz Social Joey Liberty Bernal VetFran, MFV, Franchise Update Media, The Canadian Franchise Association #IFA2020 #MUFCon