Street Savvy Marketer Podcast

The Street Savvy Marketer Podcast will soon enter its second season. But before we officially launch S2, Jim Raposa sat down to offer some thoughts on why marketers would be wise to brace themselves for Facebook Ad changes in the aftermath of the Cambridge Analytica fiasco with the social media giant. There is also a post on this topic in the blog section.

When producing season one of Street Savvy Marketer Podcast, we became acquainted with Chrysalyn and Jeff Huff, husband and wife owners of Restoration Emporium, a funky store filled with knick-knacks and unique treasures in the West Bottoms section of Kansas City, MO. Under Chrysalyn's marketing acumen, she found a local, loyal audience to market to via social media and e-mail. Their success in building the business caught the attention of Microsoft and they have (since this interview was recorded) opened a second location in the famed Country Club Plaza section of the city. Listen and discover how the Huff's built their following and business on this episode of The Street Savvy Marketer Podcast.

If you're like me, the paper on your desk can quickly overtake your work space. Maybe even the sofa in the office...that's if your like me. Along comes Lisa Woodruff with some VERY doable ways to de-clutter the workspace, handle those cash receipts and make order from chaos. Organizational wiz, Lisa Woodruff gets the house (and office) in order on this episode of The Street Savvy Marketer Podcast.

TargetMarketing magazine Editor-in-Chief, Thorin McGee continues his conversation with host Jim Raposa about marketing via social media and other on-line channels and how to be most effective with your media buying dollars for the most effective ROMD (Return on Marketing Dollars).

As Editor-in-Chief of TargetMarketing magazine, Thorin McGee is one of the most knowledgeable people on the planet about existing and developing marketing channels. What's more, he knows what's hype and what's bunk. On this episode, he discusses social media marketing and how to turn that Facebook "Like" into bankable profit.

In this episode, Shaun Buck offers more tips, strategies and compelling examples of why a printed, off-line newsletter should be a part of your marketing toolbox in the 21st Century.

Shaun Buck has built a wildly successful business crafting newsletters businesses across the US. In part one of their conversation, Shaun tells Jim how owning franchise businesses gave him the key to creating newsletters that brought him increased business and led him to become The Newsletter Pro.

You might think it odd to have master showman Johnny Mathis as a guest on this show. Think again! In a performing career spanning more than six decades, Johnny has consistently and successfully found ways to stay relevant to a wide audience of folks who buy his recordings, videos and concert tickets. Marketing in the music business on this episode of SSM.

Do your clients know what your payment terms are? Cash flow, collections and sales agreements can often be a stumbling block for business owners. Business Consultant Tom Grandy talks with Jim about how to make sure you aren't cheating yourself when it comes to getting paid by happy clients, not desperately chasing customers for money.

Earl Nightingale's widow, Diana, shares more about Earl's life and his own Strangest Secret that cemented his place as author, broadcaster and thought leader.

Diana Nightingale, widow of the legendary Earl Nightingale, shares never-before-told stories of Earl's passion for sharing ideas and his stature as the Dean of Self-Improvement.