Legal Marketing Daily Podcast

In this episode, I talk to Zohar Fisher, the founder of Robus LEGAL MARKETING located in Tel Aviv, Israel.He is also an experienced attorney and it helps him to serve domestic and international law firms.We talked about:- the general picture of the Israeli legal market- code of legal ethics and its recent change- the ways that Israeli Bar Association keeps the legal market dynamic- forbidden legal marketing activities- the importance of legal directories and guides- use of social media, especially Facebook on top of the others- the client journey from website to social media profiles of lawyers and law firms- differences between legal marketing in Israel and Europe and USA- what international law firms should keep in mind when entering the Israeli legal market- telling the story of your law firm as a most important piece of information on a website- standing out of the competition with slogans- similarities between networking and hunting Selected links from the episode:- Robus Legal Marketing - www.robus.co.l

Many lawyers want to be listed in directories like Legal 500 or Chambers and Partners.Being present there is important in many ways. It helps to place you or your law firms among the competition. It gives you an opportunity to contact your key clients and enhances your marketing efforts in general.I talk to Richard Pinto, a founder of RMPC Legal Marketing (NYC), who has an extensive experience in the area of legal directories and awards. He was the first Americas editor for IFLR1000 and IFLR Legalwire and global directories manager at Shearman & Sterling LLP.We covered various topics around the idea behind rankings, the advantages they bring to you and your law firm to the tactics that are important in the process.Please grab a cup of coffee and enjoy.

Welcome to the second episode of the Legal Marketing Daily Podcast.Today I talk to Rachel Tombs (Links2Leads) - the LinkedIn Lawyer.We met at the LEGALEX conference and expo in London and talked about basics and secrets of using LinkedIn by lawyers and law firms. Rachel shared her insights on:- should lawyers connect with their clients on LinkedIn and Facebook- how to start a LinkedIn relationship (intro note) and why the LinkedIn app does not help to do it properly- LinkedIn Groups for lawyers - should you use them?- how to enhance your personal profile- how to make use of your LinkedIn banner- why pets and children should not be a part of your professional photo on a personal profile- how to write LinkedIn bio using keywords that describe your services- how frequently should you post to build a trust factor- use of scheduling tools- how important is to work with a marketing agency that understands legal market- creating a community of followers on LinkedIn- how to encourage your fee earners to distribute la

Today I talk to Rich Dibbins from Conscious Solutions - the largest legal marketing agency in the UK. We met at LEGALEX conference and expo in London and talked about:- social media for lawyers, - web design trends- use of voice assistants in law offices- how to use technology to be more productive for your law firm and your clients.I appologize for the sound quality. We did our best in a busy conference enviroment. I hope you enjoy.