Lawsome

What if law firm branding isn’t just marketing—but a mindset rooted in self-awareness, vulnerability, and metrics? Chris Earley, CEO of Earley Law Group, chats with LAWsome co-hosts, Tanner Jones and Matt Smyers. Chris is not only a CEO, but a thought leader in the legal industry. He writes monthly for the American Bar Association, Massachusetts Lawyers Weekly, as well as the Business of Law Insider. He also hosts The Earley Show Podcast, where he speaks with attorney-entrepreneurs in the legal field.  When he’s not working on growing and scaling his firm, he enjoys spending time with his wife and two children, coaching his kids’ sports teams, running, and meditating. He is also a really bad drummer. In this LAWsome episode, he discusses his personal journey with law firm branding. He speaks of being a giver and how vulnerability helped him with his growth mindset. Listen in to learn how understanding numbers can help you make more informed decisions for your law firm. You can connect with him on LinkedIn her

“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis In this episode of LAWsome, Cooper Hurley’s CMO, Cassidy Lewis, shares the wisdom she has learned on her journey in the marketing industry with LAWsome co-hosts Tanner Jones and Matt Smyers. She discusses the need for proactivity and community-oriented marketing, along with budgeting guidance. She also speaks to the importance of data when it comes to attribution. You can connect with her on LinkedIn here - https://www.linkedin.com/in/cassidy-lewis-74822536/ and her website - https://thecmoacademy.com/  TLDR: In this episode you will learn How data speaks to your attribution and budgeting  What co-marketing is and how to utilize it for your law firm The most common marketing mistakes law firms make  

Founder & CEO of Market Domination, Seth Greene, sits down with LAWsome host, Tanner Jones, to share his wisdom on the lost and dying art of law firm referrals. He touches on how to create a well-rounded podcast, book your dream guests, and establish meaningful relationships that will help expand your law firm’s reach. Tune in to learn how to leverage these connections to drive long-term success for your firm. Maximize your reach, heighten brand advocacy, and increase the number of cases coming across your desk! You can connect with Seth on his LinkedIn here (20) ★ Seth Greene ★ | LinkedIn- and his website - Home - Market Domination  TLDR: In this episode, you will learn How to create a more efficient referral system  How to build a contact list of your dream podcast guests AND book them for your show How meaningful engagements with your local community can expand your reach  

Is your law firm falling behind when it comes to technology? Are you unsure about what types of technology your law firm should be investing in? Is it unclear whether your investment in technology is delivering the results you expected? If you answered yes to any of these questions–this LAWsome episode is for you! You could be saving time, money, and headaches by digitizing your law firm. How? Daniel Steinberg, Co-Founder and CEO of Lawbrokr sits down with LAWsome host, Tanner Jones to explore a phased approach to introducing technology with better long-term results, how to enhance your clients’ experience, and the importance of data privacy.  You can connect with Daniel on his LinkedIn here https://www.linkedin.com/in/dsteinberg9 and his website https://www.lawbrokr.com/  TLDR: In this episode you will learn How to start digitizing your law firm How to measure the success of your technology investments How digitizing can improve your relationship with clients and potential clients  

When searching for an attorney, emotions tend to be at their highest. People who seek lawyers are often facing hardships unlike ever before.  Atticus Family Law firm director, Natasha Vondracek explores the topic of client care with LAWsome host, Tanner Jones.  How does your law firm convey to a potential client that they are more than just a number or a case on your desk? Natasha shares her expert insights with us in the latest LAWsome episode. You can connect with Natasha on her LinkedIn here - https://www.linkedin.com/in/natasha-vondracek/ and her website - https://atticusfamilylaw.com/  TLDR: In this episode you will learn How to create a personalized approach to client care How to instill a nurturing culture among your staff The importance client care plays in reputation management  

Good help is hard to find these days! LAWsome host Tanner Jones sits down with President and Co-founder of Regents Remote Services, Jason Melton, to chat about how to find, hire, and manage remote talent for your law firm. Jason’s 20+ years of legal experience means that he knows how to hire highly qualified individuals for law firms. From initial screenings to in depth interviews, he discusses creating a diverse culture with individuals who are excited to partner with your firm. Find out how in this episode! You can connect with Jason on his LinkedIn here - https://www.linkedin.com/in/jason-melton-%F0%9F%8C%9F-206990/ and his website - https://regentsrs.com/  TLDR: In this episode you will learn How to find remote talent the easy way How to hire qualified individuals How to manage a remote team

Criminal Defense Attorney and Youtube Influencer, Jeff Hampton shares his secrets with us on how to start a Youtube channel that will bring your law firm cases!  Jeff’s channels see more than 15 million views per month organically (without paid advertising.) In this LAWsome episode he touches on overcoming challenges in content creation, the importance of video marketing in branding, and strategies for monetizing Youtube channels for law firms. You can connect with Jeff here: YouTube Channels: Hampton Law: YouTube Channel Jeff Hampton: YouTube Channel YouTube Rainmakers: YouTube Channel Social Media Handles: Instagram: @YouTubeRainmakers Facebook: Facebook Profile LinkedIn: Jeff Hampton LinkedIn TLDR:  Consistency and patience is key in growing a Youtube channel. Learn hooks that will help engage your audience and keep them watching. Your Youtube content should help solve your client’s problem.

Intake woes got your law firm down? Nick Werker, Answering Legal's Marketing Director, has you covered. He sits down with Tanner Jones on this week's episode of our LAWsome podcast to discuss legal intake issues you may not know your firm has and how to fix them. Nick chats about common intake challenges law firms face—like inconsistent processes, a lack of clarity around who’s handling calls, and intake questions that drag on and lose potential clients’ interest.  He shares advice on streamlining intake so you can best connect with clients from their first contact with you, and emphasizes that firms that do not adapt to creating video content will be left behind. Connect with Nick on his LinkedIn here -  https://www.linkedin.com/in/nicholas-werker/  and by visiting www.answeringlegal.com  TLDR:  Legal intake is your law firm’s first impression–it’s crucial to get it right. Streamlining the intake process will help turn your leads into clients. Video content is a must for law firm marketing strategies.

LAWsome host Tanner Jones speaks with Jennifer Gore-Cuthbert, founder of Atlanta Personal Injury Law Group - Gore LLC about developing a personal brand that resonates with your audience. She also details how to make your videos feel more personal. Jennifer discusses the necessity of a growth mindset in the legal field and how to leverage personal branding alongside your law firm’s brand. She shares critical decisions that helped shape her journey of personal and professional growth. Connect with Jennifer on her LinkedIn here - https://www.linkedin.com/in/atlinjurylawgroup/  and by visiting https://atlinjurylawgroup.com/  TLDR:  Social media can open up unexpected opportunities for business growth Leadership development is crucial for business success Personal branding is about being vulnerable and true to yourself

Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm. Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time. Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process. Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards. Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/d

In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking.  Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication,  and the debate between automation and human interaction.  Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.”  Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/  TLDR:  Learn how to show trust and demonstrate the ability to solve your potential client’s problem.  Is your intake team asking the right questions?

Setting money on fire is easier than you think it is when it comes to SEO. That’s why it’s crucial to understand key performance indicators for SEO success.   Matt Wetherington, Owner of Wetherington Law Firm, shares his passion for SEO with LAWsome host, Tanner Jones.   In this episode, the pair discuss Matt’s predictions on how SEO will evolve, budgeting, vetting SEO companies, and understanding their bandwidth. Matt speaks on how the volume of competition in your local area can help you determine what impressive metrics for your SEO campaign may look like and more.   You can connect with Matt by checking out his LinkedIn profile here - https://www.linkedin.com/in/getthew/    TLDR: Learn how to measure your SEO campaign success in this episode.  

Is personal injury too broad of a niche?    In this episode of LAWsome, Tanner Jones and Rankings.io CEO, Chris Dreyer, drill down on how to set your personal injury law firm apart in an oversaturated market.   Learn about the art of narrowing the case types your law firm takes on without shrinking your audience size too much.   You can connect with Chris on Rankings.io or by checking out his LinkedIn profile here - https://www.linkedin.com/in/chrisdreyerco/    Rankings.io even Pimcon.org  September 15th-17th $200 Discount Code: PIMCW   TLDR:  Personal Injury Law is a broad spectrum. It’s important to maintain a marketing presence for general PI, but focusing on a specific niche can also help your law firm stand out to potential clients.  

Kerry Barrett, an on-camera coach, shares insights on mastering on-camera presence for lawyers. She emphasizes the importance of balancing content and delivery, as well as the power of storytelling and credibility. Barrett discusses how lawyers can leverage video content to highlight their expertise and thought leadership. She also addresses the need for lawyers to adopt a performance mindset and overcome misconceptions about on-camera presence. Barrett provides practical suggestions for lawyers to improve their on-camera skills, such as practicing in front of a camera and focusing on one skill at a time. She concludes by emphasizing the importance of energy and engagement in on-camera communication.   Key Takeaways: Balancing content and delivery is crucial for effective on-camera presence.  Storytelling and credibility are powerful tools for lawyers to engage their audience. Lawyers can leverage video content to highlight their expertise and thought leadership. Adopting a performance mindset and ove

Exploring how AI is reshaping law practice, from case management to ethical challenges.   Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.   In this episode, Tanner Jones interviews Tom Askeroth, a trial lawyer specializing in workers' compensation and personal injury, about the intersection of technology and law. They discuss how AI is transforming the legal landscape and the ethical considerations that come with it. Tom highlights how AI tools aid in case management, litigation, and the analysis of complex documents like scientific articles and public records. He emphasizes the need for attorneys to stay current with AI advancements to enhance their practices and remain competitive. The conversation also covers the potential risks of automation in areas such as document review and legal research, while stressing the importance of interpersonal skills and ethical considerations in using AI. Tom advocates

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.   In this episode of the podcast, Tanner Jones sits down with Luis A. Sosa, a personal injury attorney renowned for his expertise in optimizing workers' compensation claims. They dive into the critical aspects of streamlining the intake process at personal injury law firms and discuss the strategic use of digital marketing to attract the right clients. Luis shares invaluable insights into the challenges law firms face with workers' compensation cases and highlights effective strategies for building client trust through direct attorney involvement in intake processes.   Key Takeaways: Understanding both workers' compensation and personal injury law is crucial for optimizing workers' compensation cases. Law firms face significant challenges due to the complex nature of workers' compensation law, necessitating dedicated teams. Direct involvement of attorn

Exploring AI’s Role in Legal Research, Data Analysis, and Client Management Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In this episode, he is joined by Karl Seelbach, an attorney, founder of Scribd, and expert in legal marketing. They discuss the evolution of AI in the legal field and how AI tools have transformed legal research, data analysis, and legal marketing. Karl shares his experiences with different AI tools and the challenges of implementing them. They also explore the role of AI in decision-making, client management, and running a law firm. Karl provides insights on how to get started with AI in the legal field and emphasizes the importance of testing and evaluating different tools. Key Takeaways: AI tools have revolutionized legal research, enhancing efficiency and enabling natural language interactions with software. Implementing AI tools in the legal field can present challenges, suc

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Janet Falk, the Public Relations and Marketing Communications Professional at Falk Communications and Research. Janet has over three decades of experience in her field. Her expertise spans various domains, including law firms, Wall Street, and the business and nonprofit sectors.  With her strategic insights, Janet offers guidance to attorneys, business owners, and consultants, focusing on achieving media coverage and boosting revenue growth. Join us for an insightful session as Janet walks us through 'The Top 25 Tips to Prepare for Your Next Conference’ Janet will draw from her years of expertise and best insights as a Public Relations and Marketing Communications Professional.   Key Takeaways: 00:26 - Introduction  00:27 - Journey as a Public Relations and Marketing Communications Professional 1:39 - Why attendin

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Grant Brott, the Director of Strategy at Consultwebs, one of the best and leading marketing agencies for law firms. Grant excels at digital marketing strategy, team leadership, and innovation and has over a decade of experience.  He specializes in SEO management, multi-channel campaigns, and business visibility strategies. With Grant's focus on AI, Consultwebs has been able to streamline content outline workflow, saving between 40 and 150 hours of work. Join us for an insightful session as Grant walks us through his insightful ways of illustrating 'How Lawyers will stay ahead of the digital curve in 2024,’ Grant will draw from his vast expertise and best insights as the Director of Strategy at Consultwebs.    Key Takeaways: 00:23 - Introduction  1:11 - Journey as Director of Strategy at Consultwebs 1:41 - Navigate

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Josh Sanford, attorney and the owner of Lexamica, a company that manages and tracks referrals for law firms. With Lexamica, Josh aims to simplify updating referrals and referring In addition, the company promotes tracking referrals as a consistent revenue generator for law firms. Besides working with Lexamica, Josh is also the Managing Member of the Sanford Law Firm, PLLC. He oversees a group of passionate attorneys and legal staff who work on various cases. Join us for an insightful session as Josh walks us through the innovative ways of proactive referral tracking strategies for law firms. He will share invaluable advice on how to apply passive networking to referrals, tracking referrals and referring strategy that will enhance a firm’s ROI.    Key Takeaways: 00:26 - Introduction  1:00 - Journey as an attorney