Synopsis
Mireille Ryan from the Social Media Marketing Institute and David Burgess from NUVI, discuss case studies of how businesses have harnessed the power of social media intelligence. They look at using social media intelligence for product development, social media customer service, identifying and connecting with influencers, sales opportunities, content strategy and crisis management. They discuss how to turn social media data and insights into business strategy and decisions.
Episodes
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SMIP 03: How to Set Up a Social Listening Strategy
05/08/2017 Duration: 19minMireille Ryan, CEO of the Social Media Marketing Institute and founder of Social Intelligence HQ talks with David Burgess, a Senior Account Executive from NUVI, about how to set up a social media listening strategy
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SMIP 02: How We Can Gain Insights into a Crisis by Monitoring Social Media
11/07/2017 Duration: 27minIn this episode of the Social Media Intelligence Podcast, Mireille Ryan, founder of Social Intelligence HQ speaks with David Burgess from NUVI about How We Can Gain Insights into Crisis by Monitoring Social Media
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SMIP 01 - Using Social Media Intelligence to Launch a Product
11/07/2017 Duration: 18minIn this episode of the Social Media Intelligence Podcast, Mireille Ryan, founder of Social Intelligence HQ, speaks to David Burgess from NUVI about how you can use social media intelligence to launch a product.
