Craft Of Coaching Podcast

We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked.Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t need a niche to be magnetic (a strong point of view can do the heavy lifting), and why you shouldn’t wait for a flawless strategic plan before you start selling. Jen shares the permission question that unlocked her direction (“Where am I not giving myself permission?”), how she built a values-driven community without a sales page, and what changed when she started showing up as both coach and strategic CEO.If you’re ready to evolve your message, stop forcing a brand that doesn’t fit, and build a strategy that actually attrac

If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do?That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Credential training program, and opening up our offerings beyond just our Level 1 ICF Accredited coach training and into the wider world of the Center for Organizational Development.Listen in to learn essential steps for how to rebrand a business + get the latest on the future of the CLCC program.Coaching + Courage + Community = CLCC. We're a life-changing program, where you become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. Head to https://LeadershipCoachTraining.com to get our catal

Boundaries are not just for our clients. Life coaches also need to be aware of client boundaries that set up their relationships for success. In today's episode, you'll learn the four areas where boundaries for life coaches are most important, both so that your clients are happy with the direction of their coaching process, and so that your coach-client relationship continues to be one of high trust and accountability.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

The biases and assumptions that your clients hold will either help them or hinder them. In psychology, these narratives/Stories are called "cognitive distortions" and there are specifically identified cognitive distortions that are particularly common. In today's Skill Drill series, I'm going over common cognitive distortions and how life coaches can help their clients identify cognitive distortions that hold them back.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Life coaches love to coach their clients, but most dislike marketing to find clients--but it doesn't have to be that way. As a coach, you can learn approaches to marketing that are authentic and aligned with who you are and the body of work that you are creating in the world. Today's episode will guide you through 5 ways to be authentic when marketing, so that you can feel good about your messaging and how it's received in the world.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Today's episode is part of our Skill Drill series and we're offering an exercise that you can use with your clients to help clients focus on what they can control. We live in a world full of things that we have no control over, and getting attached to outcomes and frustrated when we can't control things does not serve our clients. Using this exercise, you'll empower clients to focus on what they can control and start releasing attachment to the things in life that they can't.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Wondering where to start with what questions to ask your clients? Or do you already have your questions that you love to ask, and you want some new questions to explore to energize your client sessions? These are the top 5 best coaching questions to ask clients to stimulate new ways of thinking, mindset shifts, and help clients move into proactively making changes.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

When most people think of becoming a life coach, they're imagining a one-on-one private practice working with clients. The growth of the life coaching industry has paved the way for far more career options than just a one-on-one coaching practice, and in today's skill drill I'm giving you an overview of careers in coaching that go beyond just one-on-one client work. Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

If you're running a coaching business as a side hustle while you juggle a full-time job, parenting, or other responsibilities, then you definitely want to listen in on today's episode to maximize your personal morning routine. With a few simple shifts to your morning routine, you can maximize each day's potential by starting off feeling more resourced and ready for the day. This episode gets into some of the biological factors to consider that make waking up easier so that you can start your day feeling energized.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

We're introducing a new series as part of the Craft of Coaching Podcast: The skill-drill series, where we offer a short-form episode on a coaching exercise or topic related to the craft of coaching or running your coaching business. Today's skill drill is on how you design your life coach client onboarding experience, thinking through the questions that create a successful onboarding experience for you and your client to pave the way for client growth.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

How do you set your rates and price your coaching packages, group offerings, and more? That's what I'm diving into in today's Craft of Coaching episode, where we look at the business side of coaching as you figure out what to charge. Pricing doesn't have to be complicated and you can identify simple pricing strategies for your coaching business using the questions posed in today's episode.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Have you ever been in a coaching session with a client who was "stuck" and the more you talked about it, the more they just kept saying that they were...stuck? When that happens, you need a way of gaining an entry point to explore not just why the client is stuck, but how to start thinking of their situation differently so that they can get unstuck.Today I'm going over 5 questions to ask clients who are stuck--and I have an additional resource available for you (several of them!). Head to TeamCLCC.com/begin and become a subscriber, and you'll get immediate access to several CLCC resources for coaches, including a worksheet on the 5 Questions that you can share with clients as a journaling or reflection exercise.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching ni

Relationships to others mirror our relationship to ourselves. Today’s Craft of Coaching guest has been a coach for more than 15 years and has a wealth of information to offer on modern dating and relationships. Kira emphasizes the importance of foundational skills in dating, such as setting boundaries, managing expectations, and understanding the nature of healthy relationships—and in particular, she wants her clients to understand how modern dating has fundamentally changed in recent years.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Marketing can feel tricky for coaches—you want to do something heart-centered, not “market to people.” Today’s Craft of Coaching guest, Cory Huff, understands how to walk that line in helping artists and creatives (and coaches!) to effectively leverage strategies that make more money and help your business thrive.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Coaches feel some pressure when they're first standing up a business because there are a lot of decisions to make--what do I call myself? who do I want to work with? what should my branding be?--and every decision feels like it's set in stone. In reality, you can pivot as often as you need to, and in today's episode with coach Michelle Ward, we're talking about how to pivot as a coach when you want to change up your business.Michelle Ward (she/her) is a business coachsultant (yup, she made up that term and is sticking with it) and CEO of Hello Business.Since 2008, she’s guided her clients to discover, launch, and grow their dream businesses. You may have seen or heard her in New York Magazine, NY Post, The Huffington Post, Etsy, Newsweek, Freelancers Union, USA Today, the Forbes Top 100 Websites for your Career list, Joyful Marketing, Real Talk Radio, Profit. Power. Pursuit., The Tiffany Han Show or hundreds of other media outlets. She’s also the teacher of Create Your Dream Career and Dit

Continuing education and self-coaching for life coaches are critical to advancing your skill-set even after you’ve finished life coach school. Self-coaching is a process of being able to evaluate your own life’s strengths and weaknesses, set new intentions and goals, and start seeing progress--all while addressing the challenges that come up along the way. In this episode, I talk about the essential continuing education and self-coaching resources that will help you advance your coaching skill-set.:: Brand new episodes of the Craft of Coaching podcast will resume on 06/17/24. Until then, enjoy this one from the archive! :: Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

People have confusion over what life coaching is. How is it different than therapy or counseling? On today’s episode, I’m getting into how to explain life coaching to people, including how I suggest you handle coaching skeptics.A few highlights:Be discerning when talking to people who are committed to being skeptical about life coaching—because no matter how well you explain it, if someone has already made up their mind about “what life coaching is,” they are not likely to shift their opinion. In fact, paradoxically, they may dig in on their skepticism even more.One way to explain coaching is to highlight how it is different than therapy, since therapy is a profession more people are familiar with.Being confident at explaining what life coaching is will help you not only in personal situations when you meet new people or when family members ask what you do, it will also help you when you meet potential clients who are curious about life coaching.:: Brand-new Craft of Coaching episodes will resume on 06/17/24.

Today's episode is all about pulling back the curtain and talking about the real-real truth: the hardest part of running a coaching business and what you can do to make it easier. You might be surprised--the hardest part of running your coaching business isn't what to name your signature program or developing your coaching skills. In this episode, I'm getting into what I and every other successful coach I've met has struggled with, and sharing how to navigate it so that you can see success with your coaching business.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

Should coaches be working with clients who have extreme trauma? What does the data say about the level of skill and competence needed for coaches to adequately work with trauma? In today’s Craft of Coaching episode I’m getting into trauma-informed coaching, where I’ll talk about what trauma is, what to be aware of if clients exhibit trauma, and how coaches can be trauma-informed without overstepping their role.Coaching + Courage + Community = TeamCLCC. We're a life coach training program for a different kind of coach. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.