Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits

On today's episode we talk with Farra Trompeter, the VP of Big Duck (http://www.bigducknyc.com/). During our conversation, we talk about how a year-round communications strategy can improve your fundraising at year-end and practically how do you go about crafting a plan that fits your organization’s goals. SHOW NOTES: *Rally & Engage Interview w/ Farra on Brandraising - https://www.causevox.com/blog/farra-trompeter-nonprofit-brand-strategy-fundraising/ *Mapping Your Donor Communications Plan - http://www.bigducknyc.com/plan-for-engaging-supporters-2016 *[Video] Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofit’s Brand and Programs - http://nonprofithub.org/brand-architecture/ *Free Fundraising Planning Guide, Calendar Template, & Goals Worksheet ~ https://www.causevox.com/fundraising-plan-calendar/ Farra has led dozens of organizations through major brand overhauls, multichannel campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country

On this episode we talk with Kivi Leroux Miller and dive into the insights in her newly released 2017 Nonprofit Communications Trends report. In this report Kivi and her team tackle questions like: *What do most nonprofit communications teams look like? *What separates effective communications teams from less effective ones? *Are we making any progress on well-known challenges in the field? *And more … Kivi is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit commu

On this episode we talk with Heather Mansfield. She is the founder of the Nonprofit Tech for Good blog and author of the best-selling books Mobile for Good and Social Media for Social Good. Over the last 10 years, she’s helped trained fundraisers at more than 30,000 nonprofits, NGOs, and charities worldwide. She is a true gem and has contributed so much to help improve our industry’s online fundraising efforts. During our conversation we talk about how fundraising has shifted over the last 10 years due to the onset of the internet, how nonprofits should be thinking about social media in 2017, and other trends nonprofits must keep an eye on throughout this next year. SHOW NOTES: *5 Nonprofit Technology Trends to Watch in 2017 ~ http://www.nptechforgood.com/2016/11/22/5-nonprofit-technology-trends-to-watch-in-2017/ *5 Digital Payment Systems That Could Transform Online Fundraising ~ http://www.nptechforgood.com/2016/12/22/5-digital-payment-systems-that-could-transform-online-fundraising/ *Social Media, Acti

On this episode, I wanted to share the audio from a recent training I hosted. During the training, I shared 11 ways you can get more of your supporters to open, engage, and respond to your year-end fundraising emails. With only 1 week left of the year, I thought this was a timely conversation to share with you. Enjoy :) BEST PRACTICES: 1. Segment Your Audience 2. Spend Time On Your Subject Line 3. Make Your Emails Human 4. Purpose Over Design 5. Be Compelling 6. Make It Easy To Take Action 7. Timing Is Everything 8. Send More Emails 9. Re-Send Emails 10. Test, Test, Test 11. Track Your Performance 12. Don’t Forget To Say Thank You SHOW NOTES: *Recording of live training ~ https://resources.causevox.com/webinar/year-end-email-tips *50+ Subject Lines That Will Get Your Year-End Fundraising Emails Opened ~ https://www.causevox.com/blog/fundraising-subject-lines/ *Year-End Fundraising Email Tips ~ https://www.causevox.com/blog/year-end-fundraising-email-strategy/ Find more episodes on iTunes (bit.ly/CVpodcas

In this episode, we share 7 ways you can ensure your nonprofit's fundraising campaign stands out on #GivingTuesday. As a global day of giving, #GivingTuesday should be an integral part of your nonprofit organization’s year-end fundraising plans. The day, which coincides with Black Friday and Cyber Monday, kicks off the charitable season when many potential donors are focusing on the upcoming holidays and end-of-the-year giving. Now in its fifth year, the event has grown exponentially. Last year alone, more than $116 million was raised in more than 70 countries, according to GivingTuesday.org. As this important day quickly approaches, keep these tips in mind when implementing your #GivingTuesday campaign next week. Best Practices: 1)Focus On Your Stories 2)Keep Your Message Positive 3)Leverage Email A Lot 4)Use A Multichannel Approach 5)Stay Engaged Throughout #GivingTuesday 6)Enlist The Help Of Current Supporters 7)Celebrate Milestones SHOW NOTES: *#GivingTuesday best practices ~ https://www.causevox.com