Sustainable Winegrowing With Vineyard Team

"In North America, and the U.S. particularly, sustainability has grown from a nice-to-have to a key trigger for consumers," according to Food Business News. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we share three places where you can create a story narrative around your sustainable practices to drive sales. 1. Online Consumers are increasingly using the internet and social media to find and share their favorite brands. So, bolster up your website like these two brands. Castoro Cellars has a dedicated page on their website complete with a video showcasing their solar arrays, an image of their recent environmental award, and an explanation on what sustainable agriculture