Sustainable Winegrowing With Vineyard Team

158: Why Brands Certify Their Wines Sustainable | Marketing Tip Monday

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Synopsis

Over the past two weeks, we've looked at studies showing that people everywhere have been making more sustainable purchases, and how they are doing this by seeking out products with eco-certifications -- and wine is no exception! The wine market is steadily growing, and the majority of sales come from retail outlets. This is why putting the SIP Certified seal on your bottle is the best way to be sure your wine isn't being overlooked when shoppers are out looking for sustainable wines.  Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we share why our member get certified. When wine enthusiasts see the SIP Certified seal on your bottle, they know they are looking at a wine that