Sustainable Winegrowing With Vineyard Team
154: Is Wine Certification Worth It? | Marketing Tip Monday
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:03:04
- More information
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Synopsis
The number of winery businesses has grown, on average, 4.5% each year for the past five years, with over 7600 wineries currently operating in 2022. Among the dizzying sea of wine options, having a certification differentiates your brand! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we look at how adding a certification logo to your label can increase your wine sales. When wine shoppers pick your bottle from the shelf and see a certification logo like SIP Certified, they can feel good knowing that they are supporting a system of winegrowing that is done with conscious care for the people and the planet. Consumers are looking for Sustainability In terms of where consumers b