Lawsome

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Nancy O’Hare-Zika, owner and CEO of Gavel Marketing, a creative agency designed to aid law firms and legal groups across the US and Canada in marketing, branding and specifically telling stories in the right manner.   Key Takeaways: 00:19 Introduction  01:05 Misinformation and myths related to legal marketing 04:45 How law firms can make the best marketing investment  06:08 Key considerations in law firm branding 07:32 Key advantages of creating a marketing plan 11:00 Measuring a legal marketing campaign’s results 14:42 Myths around over-saturation in the legal profession 17:30 Community outreach and law firms 19:04 Digital advertising tactics for lawyers 21:04 Storytelling techniques for lawyers 25:30 Ending thoughts   Best way to contact Nancy O’Hare-Zika: https://callgavel.com/  nancy@gavelteam.com    Disc