Hacks & Hobbies

E433 - Hala Taha - How to get growth and monetization of podcasts.

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Synopsis

Today we get to speak with Hala Taha dubbed the “The Podcast Princess,” who is the host of Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine. Hala started her career in radio production while in college at HOT97 on “The Angie Martinez Show.” Later, she launched an entertainment news blog site, “The Sorority of Hip Hop,” where she led an all-female team of 50 bloggers. Together they ran the popular site, interviewed celebrities, produced radio shows, hosted parties/concerts, and nearly snagged a reality TV show on MTV! When the blog site boom slowed down, Hala took a temporary exit from the entertainment industry to get an MBA. She has 7 years of corporate marketing experience at HP and Disney Streaming Serv