Sustainable Winegrowing With Vineyard Team

Since 2016 we’ve brought you the latest science and research for the wine industry. These bi-monthly podcasts help you care for the people and planet but we wanted to address that third P of sustainability: prosperity. We know customers are looking for wines labeled as sustainable. In a recent systematic review of 30 studies, consumers reported a higher preference for ecolabel and social responsibility labels compared to nutrition labels. To help you communicate your sustainable practices with customers were going to add Marketing Tip Mondays from SIP Certified to our lineup. These will be short, with no intro music, no-frills episodes. Just a quick overview of our latest marketing tip so you can show your customers that you share their values.   On to today’s tip: Are you talking about your sustainability efforts? More Americans than ever are making environmentally conscious decisions when it comes to the products they buy and the businesses they support. Consumers want to support brands that share their val