Cmo Moves

Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to sit down with Eric to get the inside scoop on what is Hill City and how this came to life. Over zoom video last Friday, I also got to see the logo, the product, the brand as Eric sat sharing his story from the Gap Inc. Boardroom beaming from ear to ear. (Check out the clips on YouTube!). Eric is an avid champion of digital marketers everywhere, constantly experimenting and connecting the dots between digital and human and purpose. With an impressive runway of digital leadership roles at Facebook, Nike, Snapchat and Airbnb, there is no doubt there is a lot to learn from how Eric approached this opportunity to build and launch a new brand with the support of Gap Inc. I’m thrilled to share his journey and tips on CMO Moves See acast.com/privacy for privacy and opt-out information.