Cmo Moves

Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1 Grandy and 2 Grand Effies in North America. Critically important in his success formula is moving at the speed of pop culture and taking risks with great agency partners. Having started as an intern at Unilever as a Chemical Engineer and working his way up to Global CMO of Burger King, he shares his top advice for other marketers, “First really get to know your brand, then develop a taste for great advertising and then just do it!” His advice to agencies? “Help your client do these three things!” See acast.com/privacy for privacy and opt-out information.