Cmo Moves

What happens when you bring together two CMOs from live sports and online gaming? A fascinating conversation around the future of sports – both on the ground and online – driven by superfans. As lines continue to blur between professional athletes and expert gamers, the future is all about engaging and empowering fans around the world to be part of the game and even compete with each other. As Daniel Cherry III calls it: “competitive entertainment.” Join Julian Duncan, CMO of NFL Jacksonville Jaguars and Daniel Cherry III, CMO of Activision Blizzard Esports as they dive deep into this exciting world and hear how they are constantly upping their game. From spa cabanas in the stadium to bringing online to life with community competitions like “Overwatch League.” And what’s this about Chris Bruzzo, CMO of EA, Pac-Man and Brandweek? I heard Julian will be delivering some baked goods… You can’t make this stuff up so you’ll have to tune in to hear more! See acast.com/privacy for privacy and opt-out information.