Sustainable Winegrowing With Vineyard Team

Brandi Moody explains that to develop a strong marketing strategy you need to know your consumer segments, learn about them, see what they like, and market to them where they are. Brandi is an experienced marketer with a keen sense of burgeoning trends, consumer insights, and brand storytelling. With the onset of COVID-19, social distancing and shelter in place, we are in the midst of a “cultural reset” that is changing how consumers ingest media and purchase products. Wine brands can take this time to learn what their consumer is doing online to develop promotional strategies for online content and sales incentives. For over twelve years Brandi worked on international market research projects for a range of companies in the alcohol, grocery store, personal care, action sports, hospitality, food, and beverage industries including Bacardi, ESPN, Bath and Body Works, Coca Cola and Dannon.  Following her years deeply entrenched in the research and consumer insights world, Brandi pivoted to the wine industry as a