Hbic Nation Podcast

Summer Short #1: Back to the Future with Newsletters   This summer we’re bringing you a series of short podcasts that share some key strategies, thoughts and tips/tricks on topics we’ve been feeling passionate about lately. Many of these will be snippets of things that HBICs attending the Romance Writers of America (RWA) conference in July will have a chance to explore further in sessions we’re leading. However, even if we won’t see you in New York this summer, we promise you’ll gain insights from these shorts.   Just because they’re small, doesn’t mean they aren’t mighty.   Out first summer short is a conversation between Lindsay Emory and Alexis Anne about newsletters. They start by explaining why going back in time to use old school email might be even more important than your awesome Facebook page and that witty Twitter banter you’ve cultivated. Alexis shares what she’s learned about refining her content, creating value for her readers, and why she doesn’t stress about a few unsubscribes. While there is c