Dos Marcos

How did a mattress store from Houston outlast Enron, DeLorean, and Saturn to build a $100M sleep empire? Hear the counterintuitive secrets—revealed!If you think the mattress industry is all about selling beds, think again. In this special episode, Mark Kinsley sits down with Mattress Firm co-founder Harry Roberts to celebrate 40 years of border-to-border, coast-to-coast sleep shop success. From humble beginnings in Houston to a nationwide franchise network generating over $100 million, Harry reveals the gritty, behind-the-scenes moments—like not taking a paycheck for 13 months and building a $90K/month store out of a hurricane shelter.Discover how Harry and his partners navigated brutal economic downturns, insane 17% unemployment, and the rise of digital-first competitors—without ever blaming the economy. Learn the real “weapons” Mattress Firm used to win against Mattress Giant, the make-or-break moments that nearly ended it all, and why creating entrepreneurs inside the company was the ultimate growth engine