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The Her Story: What the Malouf, EverRest & Sinomax Merger Reveals

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Synopsis

Most people have no idea what really happens when mattress giants merge—discover the truth (and the surprising impact on your sleep and business).Ever wondered what actually goes on behind closed doors when industry leaders like Malouf, Everest, and Sinomax join forces? In this episode, Tara Kinsley sits down with Ashlee Doonan (Director of Marketing & Brand Strategy) and Beth Thompson (Director of Communications) to reveal the untold story of their groundbreaking collaboration.You’ll hear unfiltered insights on how three powerhouse brands are integrating teams, sharing resources, and navigating the challenges of overlapping roles—all while fiercely protecting their culture and keeping customer needs front and center.If you’ve ever felt confused by industry mergers, frustrated by mattress marketing "gimmicks," or curious how real industry leaders set boundaries and avoid burnout, this is your must-listen. Ashley and Beth open up about maintaining honesty in marketing, tackling casual sexism, and why doing