Industry Relations With Rob Hahn And Greg Robertson

Begun the pre-marketing wars have

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Synopsis

The Industry Relations Podcast is now available on your favorite podcast player! Overview This episode features Andy Woolley (Homes.com) joining Rob and Greg to break down a wave of rapid industry changes driven by new agreements between Zillow, Compass, Redfin, and eXp. The conversation focuses on exclusive vs. non-exclusive listing deals, the rise of pre-marketing strategies, and the increasing fragmentation of listing distribution. Together, they examine how these shifts challenge the traditional role of the MLS as a broker cooperative, with ongoing debate about whether the industry is moving toward a more fragmented, lead-generation-driven ecosystem.  Key Takeaways New exclusive and non-exclusive listing agreements are accelerating fragmentation in listing distribution.  Debate continues over whether these moves resemble competition or anti-competitive behavior.  Pre-marketing ("coming soon") listings are a key battleground for platforms seeking inventory outside IDX feeds.  MLSs face pressure as